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Jul 17, 2014 03:42 PM

Non standard (ugly) fruits and vegetables

The 3rd largest French supermarket chain marketed fruits and vegetables that did not meet the beauty norm. They sold them for 30% less and it was a success.

(Story in french)

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  1. That's a great idea. In the Boston area, former Trader Joe's executive Doug Rauch has been working on something along similar lines, which is to collect and cook those un-sellable/expired-still-good foods and sell the resulting meals up for a very low cost in a to-go food store set in a low-income area. It's to be called The Daily Table, but the latest media report I can find is from May 2013 so I don't know if it is going to happen.

    1. Fantastic! We are chucking way too much of our food chain just because it isn't pretty.

      Sure there are times that we want pretty fruit for a platter, etc., but if it's being chopped up in a salad or soup, who cares?

      (doubly funny because I've been in that particularly store)