HOME > Chowhound > Food Media & News >
Jul 17, 2014 03:42 PM

Non standard (ugly) fruits and vegetables

The 3rd largest French supermarket chain marketed fruits and vegetables that did not meet the beauty norm. They sold them for 30% less and it was a success.

(Story in french)

  1. Click to Upload a photo (10 MB limit)
  1. That's a great idea. In the Boston area, former Trader Joe's executive Doug Rauch has been working on something along similar lines, which is to collect and cook those un-sellable/expired-still-good foods and sell the resulting meals up for a very low cost in a to-go food store set in a low-income area. It's to be called The Daily Table, but the latest media report I can find is from May 2013 so I don't know if it is going to happen. http://www.boston.com/yourtown/news/d...

    1. Fantastic! We are chucking way too much of our food chain just because it isn't pretty.

      Sure there are times that we want pretty fruit for a platter, etc., but if it's being chopped up in a salad or soup, who cares?

      (doubly funny because I've been in that particularly store)