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Buzzfeed's 9 Disappointing facts about Chipotle:

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  1. why is none of this surprising?
    sad, sad, sad

      1. Am I the only one reading that list and thinking to myself, "hmm, not nearly as bad as I expected"?

        7 Replies
        1. re: cowboyardee

          As the article states, you get big enough and you have to control consistency in the final product. That's just not possible leaving everything to local stores or even local regions. So, as is true for any chain that's expanded to the size of Chipotle's, their ideals have become victim to their successes. Having a consistent experience regardless of location takes priority over doing everything from scratch locally.

          I can't say I'm overly bothered by it. If these "disappointing facts" bother you then you shouldn't be at Chipotle in the first place.

          1. re: ferret

            i long ago stopped going to chipotle because, to my palate, their food is yuck.

            these facts were not the deciding factor,

            1. re: westsidegal

              I've never gone, my only Chipotle reference being an old South Park episode that was less than flattering.

              1. re: linguafood

                That was exactly why I stopped going to PF Chang's.

            2. re: ferret

              I never made a second visit.

              I think the issue is more about deceptive marketing, not the actual practices compared to other fast food.

              1. re: mcf

                Agree with MCF. Their marketing campaign is a complete sham which was the point of the article... and yes, I found this disappointing.

            3. re: cowboyardee

              Nope, personally I didn't see anything that surprised me, if you did, I think it says more about your naivety than the company.

            4. I didn't even know Chipotle had any corporate ideals they were trying to live up to like this. I just thought they were a kind of expensive burrito place that people liked because you could get bowls.

              1. I am not a regular customer, and even with this article i have to say i think chipotle is still a significant improvement over the majority of similar fast food/fast casual options.
                I give them extra brownie points for having a tofu option for vegetarians instead of a premade frozen boca patty or no veg protein option.

                1. Chipotle did some sort of campaign with quotes from writers and there are some that are complaining that there are no Mexican writers included. Chipotle is about as Mexican as the Olive Garden is Italian.

                  6 Replies
                  1. re: John E.

                    Maybe so, but that is the disappointing fact that annoyed me the most, since unlike all the other disappointing realities it wasn't a result of profitability concerns - just stupidity. Clearly nobody in the advertising dept. has a library card.

                    1. re: John E.

                      Actually, the complaint was that there were no U.S. Latino authors included. If Chipotle (full name: "Chipotle Mexican Grill") is profiting from their Anglicized version of Tex-Mex fusion, it seems hypocritical not to include authors who are also products of the "fusion" of Latin American and U.S. culture.

                      I like this column by Gustavo Arellano about the issue:

                      1. re: P_penelope

                        I'm having some problems with this. If I open a restaurant with Italian food, am I morally obligated to include some Italian people in some meaningful way in my enterprise?

                        1. re: sandylc

                          Of course not - but if you positioned your Italian restaurant as somehow standing on the ramparts of the defense of Italian organic food and identity, you can see where you might open yourself up to mockery if you not only didn't involve Italians in the written publicity but had a dozen non-Italian writers' non-sequiturs on your paper cups.

                          1. re: ratgirlagogo

                            I'm sorry, but no, I don't see that.

                        2. re: P_penelope

                          The "fusion" of Spanish-speaking culture and U.S. culture was kind of permanently solidified by the Mexican Cession.

                      2. Not a bit surprised, tho there was a bit of a tone/spin in the article, especially the hand wringing at the salary point they were trying to make

                        1. There is a Chipotle about a mile from my office. I would have to drive by four family owned Mexican taquerias to get there.