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Buzzfeed's 9 Disappointing facts about Chipotle:

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  1. why is none of this surprising?
    sad, sad, sad

      1. Am I the only one reading that list and thinking to myself, "hmm, not nearly as bad as I expected"?

        7 Replies
        1. re: cowboyardee

          As the article states, you get big enough and you have to control consistency in the final product. That's just not possible leaving everything to local stores or even local regions. So, as is true for any chain that's expanded to the size of Chipotle's, their ideals have become victim to their successes. Having a consistent experience regardless of location takes priority over doing everything from scratch locally.

          I can't say I'm overly bothered by it. If these "disappointing facts" bother you then you shouldn't be at Chipotle in the first place.

          1. re: ferret

            i long ago stopped going to chipotle because, to my palate, their food is yuck.

            these facts were not the deciding factor,

            1. re: westsidegal

              I've never gone, my only Chipotle reference being an old South Park episode that was less than flattering.

              1. re: linguafood

                That was exactly why I stopped going to PF Chang's.

            2. re: ferret

              I never made a second visit.

              I think the issue is more about deceptive marketing, not the actual practices compared to other fast food.

              1. re: mcf

                Agree with MCF. Their marketing campaign is a complete sham which was the point of the article... and yes, I found this disappointing.

            3. re: cowboyardee

              Nope, personally I didn't see anything that surprised me, if you did, I think it says more about your naivety than the company.

            4. I didn't even know Chipotle had any corporate ideals they were trying to live up to like this. I just thought they were a kind of expensive burrito place that people liked because you could get bowls.

              1. I am not a regular customer, and even with this article i have to say i think chipotle is still a significant improvement over the majority of similar fast food/fast casual options.
                I give them extra brownie points for having a tofu option for vegetarians instead of a premade frozen boca patty or no veg protein option.