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Buzzfeed's 9 Disappointing facts about Chipotle:

NonnieMuss Jun 26, 2014 08:43 AM


These ARE disappointing.

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  1. westsidegal RE: NonnieMuss Jun 26, 2014 09:43 AM

    why is none of this surprising?
    sad, sad, sad

    1. mcf RE: NonnieMuss Jun 26, 2014 11:12 AM

      But not surprising.

      1. cowboyardee RE: NonnieMuss Jun 26, 2014 12:12 PM

        Am I the only one reading that list and thinking to myself, "hmm, not nearly as bad as I expected"?

        7 Replies
        1. re: cowboyardee
          ferret RE: cowboyardee Jun 26, 2014 01:45 PM

          As the article states, you get big enough and you have to control consistency in the final product. That's just not possible leaving everything to local stores or even local regions. So, as is true for any chain that's expanded to the size of Chipotle's, their ideals have become victim to their successes. Having a consistent experience regardless of location takes priority over doing everything from scratch locally.

          I can't say I'm overly bothered by it. If these "disappointing facts" bother you then you shouldn't be at Chipotle in the first place.

          1. re: ferret
            westsidegal RE: ferret Jun 26, 2014 01:49 PM

            i long ago stopped going to chipotle because, to my palate, their food is yuck.

            these facts were not the deciding factor,

            1. re: westsidegal
              linguafood RE: westsidegal Jul 15, 2014 02:30 PM

              I've never gone, my only Chipotle reference being an old South Park episode that was less than flattering.

              1. re: linguafood
                jpc8015 RE: linguafood Jul 15, 2014 02:33 PM

                That was exactly why I stopped going to PF Chang's.

            2. re: ferret
              mcf RE: ferret Jun 26, 2014 03:18 PM

              I never made a second visit.

              I think the issue is more about deceptive marketing, not the actual practices compared to other fast food.

              1. re: mcf
                Daisygirl009 RE: mcf Jun 29, 2014 03:44 PM

                Agree with MCF. Their marketing campaign is a complete sham which was the point of the article... and yes, I found this disappointing.

            3. re: cowboyardee
              RetiredChef RE: cowboyardee Jun 30, 2014 09:01 PM

              Nope, personally I didn't see anything that surprised me, if you did, I think it says more about your naivety than the company.

            4. r
              RelishPDX RE: NonnieMuss Jun 28, 2014 07:25 PM

              I didn't even know Chipotle had any corporate ideals they were trying to live up to like this. I just thought they were a kind of expensive burrito place that people liked because you could get bowls.

              1. Ttrockwood RE: NonnieMuss Jun 29, 2014 02:21 PM

                I am not a regular customer, and even with this article i have to say i think chipotle is still a significant improvement over the majority of similar fast food/fast casual options.
                I give them extra brownie points for having a tofu option for vegetarians instead of a premade frozen boca patty or no veg protein option.

                1. John E. RE: NonnieMuss Jul 2, 2014 06:30 PM

                  Chipotle did some sort of campaign with quotes from writers and there are some that are complaining that there are no Mexican writers included. Chipotle is about as Mexican as the Olive Garden is Italian.

                  6 Replies
                  1. re: John E.
                    ratgirlagogo RE: John E. Jul 5, 2014 11:09 AM

                    Maybe so, but that is the disappointing fact that annoyed me the most, since unlike all the other disappointing realities it wasn't a result of profitability concerns - just stupidity. Clearly nobody in the advertising dept. has a library card.

                    1. re: John E.
                      P_penelope RE: John E. Jul 7, 2014 08:36 PM

                      Actually, the complaint was that there were no U.S. Latino authors included. If Chipotle (full name: "Chipotle Mexican Grill") is profiting from their Anglicized version of Tex-Mex fusion, it seems hypocritical not to include authors who are also products of the "fusion" of Latin American and U.S. culture.

                      I like this column by Gustavo Arellano about the issue:

                      1. re: P_penelope
                        sandylc RE: P_penelope Jul 7, 2014 08:50 PM

                        I'm having some problems with this. If I open a restaurant with Italian food, am I morally obligated to include some Italian people in some meaningful way in my enterprise?

                        1. re: sandylc
                          ratgirlagogo RE: sandylc Jul 10, 2014 07:47 PM

                          Of course not - but if you positioned your Italian restaurant as somehow standing on the ramparts of the defense of Italian organic food and identity, you can see where you might open yourself up to mockery if you not only didn't involve Italians in the written publicity but had a dozen non-Italian writers' non-sequiturs on your paper cups.

                          1. re: ratgirlagogo
                            sandylc RE: ratgirlagogo Jul 10, 2014 08:01 PM

                            I'm sorry, but no, I don't see that.

                        2. re: P_penelope
                          ratgirlagogo RE: P_penelope Jul 10, 2014 07:50 PM

                          The "fusion" of Spanish-speaking culture and U.S. culture was kind of permanently solidified by the Mexican Cession.

                      2. BiscuitBoy RE: NonnieMuss Jul 9, 2014 09:32 AM

                        Not a bit surprised, tho there was a bit of a tone/spin in the article, especially the hand wringing at the salary point they were trying to make

                        1. j
                          jpc8015 RE: NonnieMuss Jul 15, 2014 02:22 PM

                          There is a Chipotle about a mile from my office. I would have to drive by four family owned Mexican taquerias to get there.

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