Millennial Dining Trends: What Have You Noticed?
- Pei Jun 16, 2014 10:25 PM
I attended a food industry discussion panel tonight, not as an industry professional but as a curious food blogger who works in the tech industry. The topic:
Cracking the Code on Millennial Dining.
Some takeaways were that, compared to older generations, millennials value:
Personal relationships over celebrity status
Newness over brand name cachet
Access over monetary gifts
Time over money
Customization over everything else
How have you seen millennial trends affect restaurant in your area? Positives? Negatives? In SF, we've seen an uptick in:
-"secret" everything: menu items, cocktails, rooms, entire clubs
-mix n' match dining: lounges attached to restaurants
-mix-use spaces: coffee bars that turn into restaurants that turn into clubs
-apps for everything: bill pay, bill split, reservations, "nearby and open"
Detailed post on the panel and a few more photos here: http://www.chezpei.com/2014/06/cracki...
I've noticed young folk (and sadly, people my age) think it's acceptable to yap or text while placing an order, or even dealing with a retail clerk in general. Also youngn's who are out to eat, on a date, whatever, and will place their phone next to their plate...and fiddle with it, instead of their companion
I see the same things in the business environment with employees. As a boomer, it is a tough adjustment.....but adjust we all must do!
The funniest part about this to me is that a generation so aware and leery of being "marketed to" would participate in helping the marketers. I'm kinda disappointed.
I would've thought the best approach would be a restaurant with enough "fuck you" in it to randomly morph - near constant reinvention. Oh, and definitely no traditional advertising or announced focus groups.