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Shake Shack 10th Anniversary Special Celebration

As usual, full review with all the photos on the blog: http://ramblingsandgamblings.blogspot...

That is a picture of a burger that my friends and many others waited over 6 hours for yesterday. All throughout this week, the original Shake Shack in Madison Square Park has been doing burger collaborations with famous chefs in celebration of its 10th anniversary. Yesterday's offering was the Humm Burger: Shack beef-blend gruyere cheeseburger topped with all-natural applewood smoked bacon, celery relish, Bibb lettuce, truffle mayo and shaved fresh black truffle.

So, what's the verdict? Honestly, I'm not sure any food is worth a 7 hour wait. But this was an absolutely delicious burger. The perfume of the truffle whet the appetite while the gruyere bacon cheeseburger provided an excellent base. What really made the burger for me was the celery relish, which worked beautifully to both highlight the strong ingredients and to make them work together in harmony. If they took out the truffle shavings to lower the cost and served the burger regularly, I'm sure there would still be a long line to get it.

I don't know what was more absurd. That people waited 6+ hours not for something free, but to PAY $9 for a burger, or that when new people joining the line were told that there was only a minute chance they would be able to get one of the collaboration burgers, they decided to stay and wait anyway.

Any other stories from this week of Shake Shack line-mania?

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  1. I'm surprised that so many people have no obligations for 7 hours on a weekday and then spend that 7 hours on getting a burger :)

    2 Replies
    1. re: Pookipichu

      I wish I had that kind of time! I hope the burgers were worth the wait!

      1. re: AE80s

        Definitely jealous, I'd do it if I could :)

    2. was it only at the madison square park location?

      God bless to those people who waited 7 hours for a burger. I don't know what I'd pick if I had to...waiting 7 hours for a burger or taking a day trip to NY to eat at EMP.

      1. anyone try the other special burgers from this week?

        1. Apparently david chang's burger drew a ginormous crowd too...

          1 Reply
          1. re: Ttrockwood

            Yes, but I think the Humm burger line on Thursday set the record as the morning line extended all the way to 26th Street.

          2. Yes I was following this all week with the {ridiculous} hope that I could manage a lunch break for some of these. I have trouble with 5 minute lines at the supermarket, not to mention 7 hours. Especially now that I broke the 2048 game.

            1. For the celebration, they do not cook their own.

              Guest celebrity cooks doing the burgers.

              This is interesting.

              Post Modern.


              I still have not yet ever been to this famed 'Shake Shack', but have been in to one of the locations. All the line, long at that gave me time to see all the diabetic preparation dining that people can have.

              I will stick to my Pakistani mince and naan. Burgers and shakes, seems something resurrected from ages past, for me at least.

              I do Five Guys, at least once a year, maybe twice. They are quite good.

              "Perhaps we should have read the reviews more closely with people saying "Don't go to McDonald's, go to Shake Shack!" That kind of sums it up in terms of food "

              -tripadvisor (“What's all the hype about?!” February 10, 2013 )

              Well, a glorified McDonalds, one that does not make you feel guilty.

              Where is Bloomberg? We need signs that read "Warning Hype Ahead"

              6 Replies
              1. re: jonkyo

                i'm not a huge fan of shake shack - i'm more of a pub burger eater - but, as far as your "resurrected from ages past" comment, isn't pakistani mince and naan as steeped in tradition as a burger?

                1. re: debinqueens

                  The tradition is steeper actually. The burger, whether one enjoys them, or not, is a modern construction.

                  It was the Earl of Sandwich, that brought us to where we are with the burger and all its cousins.

                  As for mince, that is quite old, and I am not too privy about the food history of Pakistan, and the wider region it is part of.

                  If my English friends were correct, the Earl was playing billards and wanted to eat meat without utensils, and used bread, not to dirty his hands.

                  I am going look into this, by way of the world wide web.

                  1. re: debinqueens

                    It was "John Montagu, 4th Earl of Sandwich (13 November 1718 – 30 April 1792)".

                    1. re: debinqueens

                      I feel more an affinity to bedouins, than Olivia Newton John and Vinnie Barbarino. But in High School some kids did call me Horshack. I had not discovered mince back then.

                      1. re: debinqueens

                        And to keep things in a historical perspective, the hamburger is 'an American Invention"

                        Excerpts from Joshua Ozersky writings:


                        1. re: debinqueens

                          Didn't Shake Shack begin with a tent? In Madison Park?

                          Well, maybe there is some continuity to be discerned here. Between the mincers and the burgerers, of meat.


                      2. fooder stated: "I don't know what was more absurd. That people waited 6+ hours not for something free, but to PAY $9 for a burger, or that when new people joining the line were told that there was only a minute chance they would be able to get one of the collaboration burgers, they decided to stay and wait anyway."

                        I say:

                        It means that modern people in the west are just as fanatical as the polytheistic religious fanatics in other parts of the world, and they fill the void that was left with the slow moving away from theism, to secularism, with idolatry of consumer manifestations, that have symbols, just as religions do...'the burger', and magical names 'Shake Shack'.

                        And with phrases like "work together in harmony", we see we have not gone to far away from our early ancestors. The symbolism still rings, even when talking food.

                        Sports fanning is even worse, its just less detrimental for the arteries, and metabolic pathologies.

                        The celery relish sounds quite good though.