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Has Target discontinued Giada's pasta sauces?

It's only a year or so ago that Target started marketing Giada DL's pasta sauces. They were very highly rated in the press and I enjoyed them. They've been out of stock recently at my local Target, and looking online they seem to be oos everywhere! Does anyone know if this is a temporary issue, of has the product indeed been d/c'd?

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  1. Don't know anything other than to tell you I purchased some of Giada's Pasta Sauce, Basil and Garlic, and Marsala off the clearance end-cap in Tacoma, WA about three weeks ago. Doesn't sound good for longevity, unless Target is just changing SKU's/packaging.

    2 Replies
    1. re: lovestacos

      having tried the Giada marinara sauce, i am not crying any tears over the idea that this shelf space might get used for something better.

      if it is being discontinued, you may be able to stock up on the stuff at a reduced price.

    2. I noticed this as well this past weekend. I did like the tomato basil.

      The online locator says it's in stock in a few stores near me, but none that are convenient to check.

      1. Could there be a connection to her first restaurant, which opened in Vegas on 6 June, although she fired the head chef in May?



        Possible rationale:
        1) too busy
        2) she wants her Vegas recipes to be a little different from what Target was selling but she's using the same names
        3) Opening a restaurant, she needs distance from the Target credit card debacle.

        4 Replies
        1. re: Kris in Beijing

          I like your new avatar 信. It's normally one character in a two- or three-character expression, although used alone it is often the name Makoto, which is usually a man's name but sometimes used by women. The fundamental meaning is "truth" and would really serve you well if your name was Ruth.

          1. re: Tripeler

            I use it as xìn--"to profess faith in," as in "Faith in God."

            And my full name means "Little follower of Christ who will succeed in the field" ... Multiple characters didn't look good in the tiiiiny, non-hoverable, line encircled avatar!!

            1. re: Kris in Beijing

              The way your avatar is rendered it looks like the typical name stamps (hanko) used in Japan, wherein the ink (actually a thick paste) is red and the characters are always in a circle or an oval. Business stamps are often square and contain many characters.

              1. re: Tripeler

                Ah, yes, the infamous "chop" in China-- without it, no paper is truly valid!

        2. from guest.relations@target.com
          Jun 2 (12 days ago)

          to me

          After reading your e-mail, I checked to see if I could find the Tomato Basil Sauce you’re looking for. I’m sorry for any disappointment, but this has been discontinued and is no longer available.

          1 Reply
          1. re: NCcatdaddy

            Wow. Interesting. At one time Target had a big all things Giada display, now nothing. I wonder what's the story...

          2. You may still be able to find the remnants at Big Lots.

            1 Reply
            1. re: MplsM ary

              You beat me to the punch on this reply. I love Big Lots for non-perishables!

            2. Giada's pastas are/were excellent, especially her orzo. Actually, her orzo used to be somewhat larger -- and that stuff was great. Giada's pasta is a little expensive, however, especially compared to De Cecco on sale.

              1. I am trying to figure this out too! No one has answers.

                1. According to my local Target it has been discontinued. I like to make my own pasta sauces, but gida's sauces were very good for sauce in a jar and good for a fast meal. I was watching her cook on TV the other day and she was using a jarred marinara - did not look like the Target one.

                  1. I too enjoyed Giada's pasta and pasta sauce but i think the price is the reason why they no longer make them. I love Target's own high end brand pasta((one of the best pasta you can buy for the money, better than De cecco)...but it's like $2.49 for a lb of pasta and they stopped carrying other varieties. I guess not too many target shoppers like to pay that much for a lb of pasta.

                    1. I live in Anaheim Hills California and my Target said they are no longer carrying her sauces. I have looked online and it keeps saying Target, but they are no longer selling it.

                      1. I'm hunting around in Las Vegas for the sauce.I got nowhere contacting her web site.

                        1. I thought I could get an answer on Giada's FB page, but apparently not. That being said, because I am so disappointed that this sauce is no longer at Target, I looked to see what other sauces had a high recommendation, and good taste. I've seen mentions in the past about Victoria's brand of Tomato Basil sauce, but I don't recall ever seeing it. Wouldn't you know, I saw it the other day at Walmart! It's around the same price as Giada's sauce, so I bought two jars to try. I have to admit, it's every bit as good, and it seems to be a replica of the same ingredients (no paste, just tomatoes). I added a pat of butter to it to give it that glossy look and extra umph. I'm buying it for now on.

                          1. Collectively WE have to search out for a replacement and keep this blog going.Something has happened at Target and Giada that everyone is tight lipped about it. Time to move on,find a replacement.

                            1. I also tried to contact Giada's "people" or whoever manages her website. They sent back a reply telling me to contact Target! I also asked them what brand of jarred sauce she uses on her show - not reply to that. I sent another email just asking about the jarred sauce she uses - still no reply. Guess I'll try the one from WalMart. I usually make my own, but I do like to have a couple of jars of something good for emergencies.

                              2 Replies
                                1. re: BeachTeach

                                  Anyone have a recipe for the Creamy Tomato sauce? I found the recipe for the Tomato Basil sauce (http://www.today.com/id/44632251/ns/t...), but I LOVE the creamy tomato sauce.

                                  Or is anyone else besides Target carrying these? Has anyone found them at BigLots?

                                2. I've moved on.I wasted too much time attempting to get to the bottom of this case of the "missing sauce".Somewhere in these blogs someone mentioned VICTORIA at WALMART. So I tried it. I gotta say....it's a WINNER.

                                  1. I called the 1-800 # on the back of my LAST jar of Giada Tomato Basil pasta sauce and they couldn't find it in any Target store around. Sounds like the relationship has ended. I'm trying to google it and find it elsewhere, but so far no luck! Darn, love that sauce!!!

                                    1 Reply
                                    1. re: Joantanguay

                                      VICTORIA tomato and Basil @ WALMART.........wow ! try it ALL natural,imported tomatoes,no junk.

                                    2. I will discontinue Target.

                                      1. No reason for me to shop at Target anymore. Just went over there and it's truly the only reason I ever go to Target; generally bought half a dozen jars at a time so my last trip there was months ago. Not sure how they could discontinue a product that was ranked #1 by Consumer Reports. Fools!

                                        16 Replies
                                        1. re: bruce3404

                                          Suspect it was a decision of Giada's possibly related to her entry into the restaurant business. Perhaps she plans to reintroduce products in her name with the freedom to market them to whomever she wishes. Just a guess.

                                          1. re: josephnl

                                            Just doesn't make sense burying such a highly rated product. At least she could have had other marketing lined up before dis-continuing her product. Odd, to say the least. I was thrilled to get back home and find one last jar in the back of my cupboard.

                                            1. re: bruce3404

                                              Try the "VICTORIA " sauce of all places....from WALMART. I bought the "tomato Basil" it's as good and ALL NATURAL. Not a ounce of junk in it. You'll be "very surprised".

                                              1. re: Boomer47

                                                Would love to try the Victoria brand, but I won't go to Walmart. Do you know of any other chains (I'm in southern CA) that carry it?

                                                1. re: josephnl

                                                  I know of no other store except WALMART.Whatever your reasoning for not entering WALMART....go to www.victoriafinefoods.com and see if they sell it anywhere else.

                                                    1. re: ferret

                                                      Not at my Costco on the left coast, but that's not surprising since they tend to carry a lot of regional brands at various Costcos and I see that Victoria is an NYC-area product.

                                                    2. re: josephnl

                                                      I've seen Victoria at Shop Rite, A&P and Stop and Shop.

                                                    3. re: Boomer47

                                                      Finally found Victoria Marinara somewhere in southern CA other than Walmart! Ralph's (Kroger) carries the 24 oz. jar of Victoria Marinara…but it's not cheap at $7.99! Haven't tried it yet, but at that price I'd certainly hope it's very good.

                                                      1. re: josephnl

                                                        That is pricey. Should you ever change your mind, my Walmart sells it for $3.48 (also 24 oz); no wonder they're often sold out. Nice to know you can get it at Kroger's/Ralph's/Fred Meyer, etc, etc. FWIW, on Indeed.com, 3100+ employees rate Kroger at 4.0 and 35,000+ employees rate working at Walmart at 3.85. I'm not a Walmart shill, but there really isn't much difference between 3.85 and 4.0. Maybe charging more than double for products allows their employees a bit higher standard.

                                                        1. re: bruce3404

                                                          My dislike of Walmart is not only related to their politics/employee relations, it's also that I hate the overall sopping experience there. Should I really like the Victoria sauce, it might be worth my while going there just to stock up on the sauce.

                                                          1. re: josephnl

                                                            Fair enough. I generally don't purchase their meats, fish or veggies since the quality seems lower than Krogers (or just about anywhere else). Hope you like the sauce and if your local Walmart is a 24 hour store, maybe you could do a midnight raid and buy a year's worth at a time:)

                                                2. re: bruce3404

                                                  I posted my comments moments ago,but worth repeating. Try the VICTORIA brand sauce at WALMART. I bought the tomato basil....all natural with imported tomatoes from Italy....EXCELLENT.

                                                  1. re: Boomer47

                                                    Good tip. Hope they carry it at Walmart's in my neck of the world; I did notice that it's also available as an online purchase though I'd probably rather try a jar or two before I buy 6.

                                                    1. re: bruce3404

                                                      I actually tried one before I began stocking up.

                                                3. I see Victoria brand pasta sauce basically everywhere..and just thought it was another typical supermarket pasta sauce but after reading these reviews, I'd definitely give them a try soon. Thanks!

                                                  8 Replies
                                                  1. re: Monica

                                                    I've never seen it in southern CA. Does anyone know if any southern CA chains (aside from Walmart) carry it?

                                                    1. re: josephnl

                                                      I just found some in my local Walmart in Eugene....they stock five different flavors, but all that was left was a few Vodka and Arrabiata, so I grabbed one of each. Living in Eugene, I understand your hatred of Walmart, but I'll bet their corporate ethics are quite a bit better than many other places you shop (and, no doubt, quite a bit worse than others). I think it's because they're so big that they attract the negative headlines and documentaries. Yes, they are and have been putting small businesses under, much like Sears and many others did years ago. Yes, their benefits aren't the best, but in general small business benefits are poor as well and probably worse than Walmart's. I think if you evaluated every place you did business with, you'd probably find that there are only a very few places that measure up to what things used to be like. I'll at least give Walmart credit for not taking their business and tax dollars overseas like a lot of companies.

                                                      1. re: bruce3404

                                                        I think if you talk to the employees at TJ's and Costco (I've done so), the majority of them are happy with their employer, their pay and their benefits. From what I've read, Walmart employees are not a happy bunch!

                                                        1. re: josephnl

                                                          I have heard that employment at Walmart is like being in a particularly bad part of the military.

                                                          1. re: Tripeler

                                                            OK...so...does anyone know where in southern CA (aside from Walmart) where I can buy Victoria pasta sauces?

                                                            1. re: josephnl

                                                              No, but if you called Victoria they could probably tell you who distributes their product in SoCal. You can also find it on Amazon, but the price is not very reasonable.

                                                              1. re: josephnl

                                                                I had never heard of Victoria sauce till this thread but happened to look at Costco's new coupon deals starting this week through end of October and they have a 2-pack of the large (40oz) jars of Victoria pasta sauce on coupon. This only applies to you if you're a Costco member, of course . . .

                                                                1. re: HeyImBack

                                                                  look for the Victoria sauce in Walmart first. The one in Costco is just a marinara sauce.Walmart has the Victoria sauce w/basil....you'll like it.

                                                    2. Noticed that my local supermarket had Victoria's pasta sauce on sale for $3.99. bought a jar of the one that has basil in it.

                                                      1. My Walmart has the oddest supplies...never seem to have the marinara, but was able to find Arrabiata; figuring that it was probably just marinara with some red peppers, I tried it and it was excellent. Better than Giada's? Tough call, but definitely in the same ballpark and, I think, better than the myriad of well-marketed $9 sauces out there. I also tried, for me, a new product....Mama Francesca's parmesan cheese with romano and asiago (also at Walmart). Same price as the old standbys (Kraft), but I thought it was a better product. Not gonna beat grating your own fresh, but when in a hurry, not bad.

                                                        2 Replies
                                                        1. re: bruce3404

                                                          who made the arrabiata? i'm confused.

                                                          1. re: alkapal

                                                            Victoria makes the arrabiata, along with 3 or 4 other flavors I've seen at WM. Currently in Italy and I have to say the Victoria stuff stands up well vs some of the homemade sauces I've been eating. Seems that the food just isn't what it used to be over here and I just bought something that would have been unthinkable a few decades ago.....flavorless fresh tomatoes.