Blue Moon Beer
- Gypsy Jan Jun 2, 2014 11:43 AM
I went to a house-warming party this weekend and, amongst other things, like the really terrific BBQ beef ribs, BBQ beans and mac casserole, they had bottles of Blue Moon beer in the cooler (along with bottles of Corona - Boo).
Now, I may come off sounding like a snob because I refuse to drink Corona, but I don't drink that much beer at all - and when I do, it is usually Bohemia Oscura and Negro Modelo.
The Blue Moon beer was OK, but not especially memorable.
Since it really doesn't reference any San Diego brewery (*), then it's more of a Beer board topic, isn't it? But with that aside, not liking Corona does not make you a snob. It's crap beer. Your usual choices are good ones.
As far as Blue Moon goes, I think that as a gateway beer one could do a lot worse - "OK, not memorable" pretty much sums it up. If you want a better (in my opinion) San Diego version of the witbier, try St. Archer White. I think it is quite underrated by the beer snobs. Of course, Hoegaarden is pretty much the classic beer of that style.
(*) I have seen a few delivery trucks pronouncing Blue Moon to be "San Diego's favorite craft beer", so I guess it could be topical in a strange way.
There is no longer an ownership connection with Anheuser-Busch InBev for any Corona sold in the US.
Both the rights to brand (as well as to other Grupo Modelo labels) and the newest and largest former Modelo brewery in Mexico are now owned by Constellation Brands' (now wholly-owned) Crown Imports division.
That was part of the deal with the US DoJ that allowed them to buy the remainder of the Mexican brewer.
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Here in Japan, Blue Moon has been recently advertised as "America's No.1 Craft Beer."
Yeah, sure. The same importer used to advertise Negra Modelo as "Corona Dark" so that should give you an idea of the sheer Bogus Points of this claim. If Blue Moon has ANY value, it would be as a Hoegaarden White Wanna-Be. Interestingly, Sapporo just came out with Belg White which is a Hoegaarden knock-off complete with coriander seeds and orange peel, and since it is the category of brew with the lowest tax rate, it sells for less than half the price of normal brews like Kirin Ichiban Shibori and Sapporo and Suntory's Premium Malts. The price ? About 118 yen a can with tax.
If my post is confusing, it is because I was confused myself.
I think that is the point I was trying to raise in a clumsy kind of way.
I had never heard of or seen this beer on shelves in stores, so when I read the label, the attractive appearance and the buzz words ("weitbeir", etc., made me think that this was a craft beer by a small producer.
I was sucked in to the marketing hype.