Blue Moon Beer
- Gypsy Jan Jun 2, 2014 11:43 AM
I went to a house-warming party this weekend and, amongst other things, like the really terrific BBQ beef ribs, BBQ beans and mac casserole, they had bottles of Blue Moon beer in the cooler (along with bottles of Corona - Boo).
Now, I may come off sounding like a snob because I refuse to drink Corona, but I don't drink that much beer at all - and when I do, it is usually Bohemia Oscura and Negro Modelo.
The Blue Moon beer was OK, but not especially memorable.
Since it really doesn't reference any San Diego brewery (*), then it's more of a Beer board topic, isn't it? But with that aside, not liking Corona does not make you a snob. It's crap beer. Your usual choices are good ones.
As far as Blue Moon goes, I think that as a gateway beer one could do a lot worse - "OK, not memorable" pretty much sums it up. If you want a better (in my opinion) San Diego version of the witbier, try St. Archer White. I think it is quite underrated by the beer snobs. Of course, Hoegaarden is pretty much the classic beer of that style.
(*) I have seen a few delivery trucks pronouncing Blue Moon to be "San Diego's favorite craft beer", so I guess it could be topical in a strange way.
There is no longer an ownership connection with Anheuser-Busch InBev for any Corona sold in the US.
Both the rights to brand (as well as to other Grupo Modelo labels) and the newest and largest former Modelo brewery in Mexico are now owned by Constellation Brands' (now wholly-owned) Crown Imports division.
That was part of the deal with the US DoJ that allowed them to buy the remainder of the Mexican brewer.
Here in Japan, Blue Moon has been recently advertised as "America's No.1 Craft Beer."
Yeah, sure. The same importer used to advertise Negra Modelo as "Corona Dark" so that should give you an idea of the sheer Bogus Points of this claim. If Blue Moon has ANY value, it would be as a Hoegaarden White Wanna-Be. Interestingly, Sapporo just came out with Belg White which is a Hoegaarden knock-off complete with coriander seeds and orange peel, and since it is the category of brew with the lowest tax rate, it sells for less than half the price of normal brews like Kirin Ichiban Shibori and Sapporo and Suntory's Premium Malts. The price ? About 118 yen a can with tax.
If my post is confusing, it is because I was confused myself.
I think that is the point I was trying to raise in a clumsy kind of way.
I had never heard of or seen this beer on shelves in stores, so when I read the label, the attractive appearance and the buzz words ("weitbeir", etc., made me think that this was a craft beer by a small producer.
I was sucked in to the marketing hype.
There is a lot of hype that is paid for, using conventional marketing mechanisms and advertising, that causes a product such as Blue Moon to gain a character that says it is something, when it is nothing.
First the name and the label. Professional artists took time and energy, and were paid, to create the label.
There is nothing Belgium about Blue Moon, save for the brewmaster Kieth, who it is said, lived in Belgium and was inspired to make Blue Moon. That is according the Coors Molson website for Blue Moon.
"hibiscus and orange peel for a subtle citrus finish, making it a great beer to "- blue Moon website.
I have purchased this beer, now and again, for some years, and never found it anything but a dull American attempt at what the Europeans have done for more one thousand years.
It is nice, due to the market, for their weight, Coors Molson, they are able to sell it in places that only offer the regular lineup, such as Coors, Bud and Hinnie, and Corona. One suddenly sees a sign for Blue Moon in dive bars.
My major exposure to Blue Moon is on television, where it appears as a character on most of the Turner (TNT) procedurals ( Rizzoli and Isles, Perception, Major Crimes, etc.) as part of a deal with MillerCoors. Whenever anybody has a beer on any of those shows it's always a Blue Moon.
That makes the viewer feel higher, beyond the viewers of sports programming, pleaded with ads for Miller, Bud, and Heinni.
But it is marketing. Rizzoli and Isles, etc, obviously gains viewers who may 'try something new', or desire to distinguish themselves as 'above the widespread and popular'. They may be more intelligent than viewers of back to back viewing of sports on a Saturday and Sunday.
I saw blue moon and rebel ale at a Russian venue recently. Posters for the Rebel IPA, and Blue Moon on tap. Funny thing was, all those inside were drinking delicious Germany, Czech, Etc beers, that fill the menu and out number the lone US Blue Moooooo, and Rebel IPA.
I imagine they don't watch much TNT. They watch Russian satellite.
"That makes the viewer feel higher, beyond the viewers of sports programming"
I don't know about superior to sports viewers, but TNT's audience skews strongly female, as most non-sports television does. I agree that they're probably trying to market their beer to women rather than men by promoting it on shows largely watched by women.
This is most likely right on.
So, this sort of stereotypes American men who trend towards craft and Euros. We are not macho, I suppose, would be the stereotype. Thus stated, this is a cultural divide.
What would Bruce Springstein say? What would Dr. Ruth say?
Well, then I know were to go to meet women.........who love to stare at TV. That can be weaned off, as Blue Moon can too.