"I like to really curate my herbs"
I saw this Smirnoff ad and got a kick out of it, so I figured I'd share. Though somehow I don't think a mixologist with such fancy pants would be using vodka in his deconstructed martinis.
Honestly, I've been enjoying this whole Smirnoff campaign. This particular ad wasn't all that clever (I agree - a serious bartender would not "deconstruct" a martini, nor use vodka in one), but I like that they're skewering the premium vodka marketing machine.
Personally, I'm a Sobieski girl.