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Dairy Queen Will Trade Your Privacy and Safety for Free Ice-cream Cake

Melanie Wong May 9, 2014 11:53 PM

"... Whose horrible idea was this? With child identity theft increasing, parents definitely should not be sending their children’s birth certificates, along with their name, residential address, phone and email, to some marketing company hired by Dairy Queen in exchange for free cake. The data on that birth certificate can be used for identity theft and identity fraud, and give your child a bad credit rating years before they actually start needing to get loans and credit cards…and possibly before they can even walk! Not to mention the safety issues with sending additional information about where you live."

http://privacyguidance.com/blog/dairy...

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  1. ennuisans RE: Melanie Wong May 10, 2014 02:25 AM

    I got a response from Dairy Queen. They are insisting that my kids were born in Kenya.

    1. hill food RE: Melanie Wong May 10, 2014 02:35 AM

      one can always lie through one's teeth about personal details (check out my FB profile sometime - I lie about everything except my education, and the dates of photos - all else are half-truths) a birth certificate can be easily doctored in photoshop, but ehh, if memory serves, the cake is really just not worth the effort.

      1. MplsM ary RE: Melanie Wong May 10, 2014 10:21 AM

        It's interesting that neither DQ nor DQ Cakes has that promo listed on their sites. The only place I see this offered is through the Restaurant News website.

        This supposed promo is for "...moms who give birth on this, the 100th anniversary of Mother’s Day, with a signature DQ Cake."

        3 Replies
        1. re: MplsM ary
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          miss_belle RE: MplsM ary May 10, 2014 04:39 PM

          I happen to like a well run Dairy Queen. Like you I only found reference on the restaurant news website in addition to ABC news. If this is truly the case, the PR person in charge should be demoted at best.

          1. re: MplsM ary
            Melanie Wong RE: MplsM ary May 20, 2014 02:21 PM

            It's on DQ's site, open the tab "Baby on Board",
            http://www.dairyqueen.com/us-en/News/...&

            And on the PR firm's site, it handled a marriage certificate promotion for DQ the same way.
            http://www.piersongrant.com/news/the_...

            1. re: Melanie Wong
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              FattyDumplin RE: Melanie Wong May 20, 2014 03:47 PM

              crazy. i'm sure people will participate, but just seems so unworth it from a risk/ reward perspective.

          2. s
            small h RE: Melanie Wong May 10, 2014 12:15 PM

            Dairy Queen isn't trading your privacy - you are. Dairy Queen doesn't have access to your privacy, unless you give it to them.

            1 Reply
            1. re: small h
              mucho gordo RE: small h May 20, 2014 12:35 PM

              good point.

            2. f
              FattyDumplin RE: Melanie Wong May 20, 2014 12:59 PM

              if i had to bet i'd bet the error is with ABC news and not DQ. Seems odd to me that DQ would run such a promo and then have people a) email this as opposed to register via a website and b) email it to a 3rd party address. Seems to violate all tenets of marketing and running a business.

              who konws though.

              1. f
                FattyDumplin RE: Melanie Wong May 20, 2014 01:02 PM

                also, interestingly, if you now go back to the original ABC new page, the DQ listing doesn't even show up.

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