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May 7, 2014 10:28 AM
Discussion

Fake Bordeaux in China being made on offshore boats, says official

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  1. I feel like this is a marketing failure on the part of the boat-based wine-makers. I mean, fake bordeaux, sure, that commands a certain price. But how much cooler would it be to sell wine that was made on a boat?

    Work up some marketing copy about the unique terroir infused by the unpolluted mid-ocean salt air and describe those boats as some kind of fancy vinicultural platform. Way more awesome.