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Hoffman's Ice Cream 4th location in Long Branch

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Happened to notice that Hoffman's recently took over the former Wilson's Ice Cream Parlor in Ursula Plaza {same strip mall which houses Amy's Omelette House restaurant, as a reference) along Rt36 [Ocean Avenue] in Long Branch. From what I read on the Wilson's website, they decided to retire.

That makes 4 Hoffman's .... Point Pleasant Beach, Spring Lake Heights, Little Silver, and now LB.

Glad to see they are doing well and expanding, especially after closing up shop for a bit back around 10 years ago if memory serves me correctly.

Ice cream is like pizza & hot dogs (e.g., yea: Windmill, nay: Max's) , everyone has their favorite establishments. Personally, we indulge in and enjoy Hoffman's offerings given any excuse to do so ---- but of course not to the exclusion of Crazees, Nagles, Day's, Gracie's, Jersey Freeze, Beach Plum, Halo Pub in Princeton, etc., etc. either. Life's just too short to miss out on all that neighborhood creamy/sugary goodness !

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  1. I've never understood the popularity of Hoffmans since there are so many better ice cream shops.

    I have to say that their locations in Point and SLH are ideal and therefore really add to the reason so many people go there.