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Supermarket pricing.......can someone explain this to me?

Yesterday I stopped at my local Acme Supermarket to pick something(s) up for dinner. I walked up to the poultry section and they had a "special" on boneless chicken breasts, buy 1 get 2 free !! Wow....pretty darn good right? Yeah well the packages were priced at $5.99 lbs. There were two nice sized boneless breasts in each pack and on average the packs wieghted 2.125 lbs.

So 2.125lbs X $5.99 = $12.72 for 6 boneless breasts.

6/$12.72= $2.12 per pound average. Which is a "fair" price for boneless chicken breast these days.

So my question is WHY? Why go through all that instead of just charging the $2.12lbs? Is it the perception of value of buy 1 get 2, or is it their way of trying to move product that they have over stock of?

I've noticed this trend with chicken often, I don't know if it's just this store that's doing it (it is my local so I most often shop there) or if there is some kind of odd trend with chicken prices these days.

Thoughts?

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  1. With that structure the store is moving volume and getting a bigger chunk of change from the customer.

    1 Reply
    1. re: 4Snisl

      ..........and getting you in the store where you will buy other non sale items.

    2. One of the stores near me does that, says half price in their flyer then when you get there you see their supposed normal price is double the usual. I never buy that kind of sale. I have another store I trust more for pricing, and can easily tell from their flyer price per lb, in advance, that it's a good deal. Vote with your wallet, I say!

      1. If priced at $2.12/lb, would you have purchased 6 breasts?

        12 Replies
        1. re: wadejay26

          $1.89 per lb is my price point right now. I myself wouldn't pay $2.12 for even one breast! But that's just me.

          1. re: coll

            Wow! The lowest they ever go here is 1.99 per lb. I think.

            There might be a lower price if you buy 10 lbs worth.

            1. re: melpy

              We have "family packs" which are around 3 lbs, those are $1.69 on sale. One lb packs will be $1.79 to 1.99. $1.89 again this week.

              Seems like only yesterday the big ones were 89 or 99 cents.

              1. re: melpy

                Same for me, melpy. $1.99 is often the best price. On very rare occasion will I see $1.89/lb.

                1. re: LindaWhit

                  I frequent what they call an "ethnic" supermarket, if you have one in your area check it out. I rarely go to the big chains anymore.

                  1. re: coll

                    Closest large one is H Mart, about 20+ min. away from me. I'll have to check them out next time I'm down in that area. Thanks.

                    1. re: LindaWhit

                      H-Mart, with 30+ megastores, is a chain.

                      I think the reference was for small independent ethnic stores.

                      1. re: ferret

                        Yes, I'm aware of that, ferret. coll said "supermarket" - to me, that means the larger stores. H Mart would work for me, as it's near Trader Joe's and a few other stores. There are some more ethnic local groceries I could try; just haven't been there.

                        1. re: LindaWhit

                          True, mine just calls itself a "market". Luckily they have almost everything I need on a weekly basis.

                          1. re: LindaWhit

                            h-mart is often more expensive for meats than my usual grocer.

                2. re: coll

                  Today I bought chicken breasts at the cheepest (lol) price I've ever paid 2.77 a pound. Usual price is 5.00 a pound here for chicken breast on west coast of Canada. Gone up quite a bit in last year.

                  1. re: daislander

                    I've been cutting back on meat in general, and finding it not a big deal. Instead of a big hunk center of the plate I just cut in into pieces in a rice, pasta or casserole dish. If the price goes up, the quantity served goes down. I'm surprised how much it doesn't bother me.

              2. This kind of pricing annoys me. I prefer to go to a store where I can buy what I want instead of the buy one get one free special.

                3 Replies
                1. re: dimsumgirl

                  Here I go again, but the one thing I love about my local Harris Teeter is that for their BOGO sales if you don't want 2 of something you can buy just 1 and it will ring up at half price instead.

                  1. re: SaraAshley

                    plus their markets are gorgeous generally....I love them

                    1. re: SaraAshley

                      yes,. i love harris teeter, and they are the only chain i know that does this! just got some magnum ice cream bars (the best!) on BOGO.

                    1. The buy one get many free, what a pile of crap. You did the math and found it isn't a deal at all. Except for the fact that you bought more than you needed. Just mega market games to get you in the door. Then they tell you that you saved ninety dollars on your ten dollar purchase, right!

                      1 Reply
                      1. re: treb

                        'Then they tell you that you saved ninety dollars on your ten dollar purchase, right!'

                        Exactly...Rat Bastards!

                      2. My first thought is that this pricing structure is a "loss leader", meant to get people into the store to buy MORE than the loss leader items.

                        11 Replies
                        1. re: monavano

                          In some 40+ years of shopping, I don't think I have ever found a "Loss" leader

                          1. re: FriedClamFanatic

                            I'm guessing that those rare times when Publix does BOGO with Ben&Jerry's for I think $4.95, that may be below their cost. I can't think of any others.

                            1. re: FriedClamFanatic

                              I used to be on top of wholesale prices, and bought primarily "loss leaders". It was like having a friend on Wall St, to a lesser extent of course.

                              1. re: coll

                                As Ivan Boesky said, if you want a friend on Wall Street, get a dog.

                              2. re: FriedClamFanatic

                                Several years ago one of our local grocery chains had turkeys on sale Thanksgiving week for .38¢/pound.

                                1. re: John E.

                                  Yeah. Several years ago. The good old days!

                                  1. re: coll

                                    It was Thanksgiving 2004, not that long ago to me.

                                    1. re: John E.

                                      I'm pretty sure I bought chicken thighs about three years ago for thirty eight cents or thereabouts.

                                      1. re: coll

                                        I remember buying chicken leg quarters (leg/thigh) for .69¢ a couple years ago. I think they were frozen in bags. I did not buy them.

                                        The whole turkeys were all about getting people in the store. These days they are .99¢/pound with a $25 purchase around Thanksgiving.

                                        1. re: John E.

                                          These were boneless skinless chicken thighs for 39 cents; they were selling at cost because there was very little demand. Then everyone caught on, so useful in Mexican food or casseroles and soup, so those days have ended. And of course a few years back the price of chicken went up with all the weather and feed issues, but at least we have our memories ;-)

                                  2. re: John E.

                                    "Several years ago one of our local grocery chains had turkeys on sale Thanksgiving week for .38¢/pound."

                                    Less than a penny a pound? I'll come shop where you do.

                                    Prices for turkey are always cut just before Thanksgiving.

                              3. You're spot on about the perceived value here.
                                $2.12 is a decent price for boneless chicken breasts, and with that feeling of having saved money here, shoppers are apt to spend more money there.

                                The psychology behind shopping is fascinating to me.

                                1. ---------------

                                  So my question is WHY? Why go through all that instead of just charging the $2.12lbs? Is it the perception of value of buy 1 get 2, or is it their way of trying to move product that they have over stock of?

                                  -------------------

                                  My local Krogers can do BLSL for $1.99/lb if on big sale.

                                  Meanwhile, my local butcher sells BLSL for $3.99/lb but it's raised just down the road, is hormone free and was clucking just the day or two before I bought it. And it comes in non-GIGANTI-breast form.

                                  I't all pricing games, and volume sales for big box retailers.
                                  Same as Cotsco.

                                  Buy 10 of same brand items or 3 or 4 12 packs of soda for a discount.

                                  Single users and non-bulk buyers lose out. Just like cell phone plans.

                                  And there are a lot of buyers out there that suck at rudimentary /basic math.
                                  LOLOLOLZZZZZZZ.

                                  :-)

                                  2 Replies
                                  1. re: jjjrfoodie

                                    My local Harris Teeter has them at at $1.99/lb everyday sold at the meat counter, so you can get that price for as little or as many as you want. I love it since I live alone and usually only want a smaller amount.

                                    1. re: SaraAshley

                                      I also love that HT chicken at $1.99/lb all the time!

                                  2. I'm not following your math. I don't understand dividing by the number of breasts to get to price per pound.

                                    Let's look at your example a slightly different way.

                                    Let's assume you found three packages, all of which were the exact same weight. Let's say each are 2lbs, for the sake of simplicity.

                                    It seems that the marked price was $5.99 per pound. You paid for one of the packages, which was 2 lbs at $5.99/lb, coming to a total of $11.98 paid.

                                    On this sale, for that $11.98 paid, you received an additional 2 packages "free" - each (in this example) of which were also 2lbs. So you received 6 lbs of chicken for $11.98 (the 2lb package you "paid for" and the two additional packages of 2lbs each).

                                    $11.98/6lbs = $1.997 per lb.

                                    Another was to get to this is: you paid for 1/3 of what you received. Therefore you paid 1/3 the marked price. Therefore you paid $5.99 per lb / 3, which is (you guessed it) $1.997 per lb.

                                    The number of breasts really doesn't have anything to do with the price per pound.

                                    7 Replies
                                    1. re: NE_Wombat

                                      Agree the # of pieces doesn't matter, but the price was close enough and the question is just "why not just price at the reduced per pound price and stop the bogo/bogt gimmicks?"

                                      1. re: monavano

                                        Well, the price was "close" because there happened to be 6 breasts. If there were, say, 8 slightly smaller breasts in the pack, then the original method would have led the poster to believe that the price per pound was $1.59.

                                        As to the bogo/bogt marketing/advertising strategy, it works because of human psychology. There's an inherent desire to get something "free". It's the same method used with the "We'll pay your sales tax!!!" hype. That, and the related "tax free weekends" drives sales. I can certainly understand waiting a week to make a major purchase, but a 6.25% discount (my state sales tax) isn't going to change my behavior enough to induce me to buy something I wasn't going to buy anyway.

                                        "If you buy this car today,...I'll give you the undercoating for FREE".

                                        Humans are fickle creatures.

                                          1. re: NE_Wombat

                                            Did you know that in the supermarket world, shoppers who buy only the specials in the circular are called "barnacles"? I heard that on NPR once, in a discussion of marketing. Shows you what they REALLY think of their customers.

                                            1. re: greygarious

                                              Because you expect a faceless corporation to be warm & fuzzy? Check your emotions at the door, either the store meets your expectations or it doesn't. Worrying about their "attitude" toward shoppers is pointless.

                                              1. re: greygarious

                                                Off topic but your post reminds me of an article I read once. It said that companies refer to customers who pay their credit card balances off before the finance charges kick in as "deadbeats".

                                                1. re: miss_belle

                                                  In which case I'm happy to be a deadbeat. I'm 61 and have not paid a nickel in credit card interest.

                                        1. Boneless skinless breast for around $2/lb?! That sounds like a problem I'd like to have.Wow! Here in Calgary, Canada the boneless chicken breasts at Costco are $13.99/kilo, which roughly translates to $6.30/lb. The packages contain no less than 8 breasts - so yes that's a bulk price. The regular grocery stores prices are usually more, some times $5/lb on sale.

                                          11 Replies
                                          1. re: TSAW

                                            Costco is rip off for chicken. I live in Canada too and never buy it they are more then anyone. For some reason there rotisserie are reasonable.

                                            Great sale this week at Country Grocer if you have one of those. 2.70 a pound! cheepest I've ever seen c.b

                                            1. re: daislander

                                              In the Twin Cities, we can buy a pair of chickens at Costco for .99¢/pound, at least that was the price the last time I bought them which was a while ago.

                                              1. re: John E.

                                                I can still get whole chickens occasionally for 99 cents at regular grocery stores. Not in the last few weeks, but still.

                                                1. re: coll

                                                  My local Hannaford store had whole roasting chickens at $.99/lb. a couple of weeks ago. I always get two.

                                                  1. re: LindaWhit

                                                    Me too, with all the prices going up lately I'm turning into a hoarder!

                                                    1. re: coll

                                                      I mentally thank my mother every time I put stuff in the chest freezer she gave me when she moved up to MA and had no use for it. :-)

                                                      1. re: LindaWhit

                                                        Don't know how I lived without an extra freezer.

                                                        1. re: coll

                                                          I just removed a large Frankenchicken breast, 4 cups of chicken stock, 3 cups of corn stock, roasted red pepper strips, and some frozen corn-off-the-cob kernels from last summer to make chicken corn chowder.

                                                          Never would have fit in the fridge freezer upstairs along with everything else.

                                                    2. re: LindaWhit

                                                      I was stocking up on chicken for the dogs and Big Y advertised their roasting chickens at 99 cents/lb. So I went in to buy a case. Forget it, they are marked 15% added broth. I'm not interested in chicken that is only 13.6 ounces to the pound. Stop and Shp had Perdue at the same 99 cents, that was marked 8% added water.
                                                      I went into Adams (an IGA chain) and the Fierdale Farms on sale at 99 cents was marked 'less than 5% retained water in processing'
                                                      I bought 24 for the dog food freezer. Leg quarters at the local ethnic supermarket chains are 69 cents/lb starting today and I'll buy about 100 lbs for the dog food freezer as well, With 4 dogs who get cooked for on their own outdoor grill every day, low price and not all broth added is important.
                                                      Unfortunately, none of these bargains do me any good in terms of human food as kosher poultry which we use is many times more expensive

                                                      1. re: bagelman01

                                                        You have a VERY big freezer if you're able to buy 100 lbs. of leg quarters! I think what I bought at Hannafords was 8% added water, but I can't be sure. A good reminder to check for that next time.

                                                        1. re: LindaWhit

                                                          We actually have a small 4X4 walkin in our garage building that I bought at a restaurant bankrucptcy sale about 5 years ago.

                                            2. it allows the store to prepackage all the breasts in the same fashion in one batch.
                                              much more efficient that way.

                                              1. jrvedivici, were we at the same Acme yesterday afternoon?? (Paoli, ~4:45pm)

                                                I noticed that sign as well. BOGO is somewhat annoying, but BOGT is totally artificial and intended to make you think you are getting even more freebies for less. As others noted, it also bumps up the number of "units" the store will sell vs. packing 3x as much chicken into one package. I prefer transparent pricing and no gimmicks... which is why we usually shop at Wegmans.

                                                2 Replies
                                                1. re: truman

                                                  I was at Acme-Lincroft NJ, it's the most local Super Market for me on the way home. I'm not an overall fan of the store but when I've got a desire for chicken murphy, and need chicken, this is the quickest way for me to get it.

                                                  I'm not a big fan of Wegmans overall, I will say their deli/meat/seafood depts. are excellent, however I find their over all selection of items to be too heavily skewed towards their private label brands. Their liquor store prices are excellent though!

                                                  1. re: jrvedivici

                                                    Love me some Wegmans, but the closest is in Ocean. Requires a special trip, but damn don't they have great meat there!

                                                2. BOGO must mean "bogus" in a different language.

                                                  1. ..that's why I avoid Acme like the plague. I used to go to the one in Paoli because it was cleaner than the one in Devon and the other one--on Montgomery over in Bala. Those two are filthy. When I lived in Jersey I couldn't even bring myself to go to the Lawrenceville Acme--it was that filthy.
                                                    The pricing is absolutely sinful. Wegman's has much better pricing..and some of their items are questionable--they have "ready' prepared veg and charge three times the markup because they are "conveniently" prepped for you. But Acme..wow..the pricing is ridiculous!

                                                    1 Reply
                                                    1. re: jarona

                                                      Just so you know, the L'ville Acme is a lot cleaner than it used to be. Unfortunately, you still can't help noticing that they have a seafood department as soon as you walk in the front door. Oh, and their produce still sucks.

                                                      1. ...because so many people can't do math and can't figure out if what they're buying is a good deal or not. Or won't go to the trouble of figuring it out.

                                                        If it appears to be a good deal, whether it actually is or not, is enough for them to move their product.

                                                        6 Replies
                                                          1. re: LMAshton

                                                            Yes.
                                                            I looked at chicken breast on sale just yesterday. BOGO.
                                                            Save $5.98!
                                                            (on 2)

                                                            1. re: monavano

                                                              The dominent supermarket chain in my area (owned by SuperValu) sells meat as BOGO and advertises how much you will 'save'. I never buy meat that way. I don't want to know how much I will save, I want to know how much I am spending.

                                                              There is a poultry producer here who sells their chicken parts in odd sizes, such as 54 ounce packages. I don't buy that chicken because I want to know how much per pound I am spending and I don't want to do the math.

                                                              1. re: John E.

                                                                I just don't remember this level of price obfuscating ;-(

                                                                1. re: monavano

                                                                  My dad has told the story about when he was a stockboy in a neighborhood supermarket in the 40s. There was a display of stacked cans of peas that were not selling fast enough at .15¢/can. The boss told my dad to make a sign repricing them at 5/$1. They apparently were a brisk item.

                                                                  1. re: John E.

                                                                    Ha and I worked in a cash and carry store and they told me to always put the price sticker over the expiration date. The tricks of the trade are fascinating.

                                                          2. Consumers are gullible.

                                                            And supermarkets know it.

                                                            And exploit it.

                                                            23 Replies
                                                            1. re: ipsedixit

                                                              Publix's everyday price for Thomas' English Muffins is obscene, so I only buy them when they offer BOGO. Too often the second package gets freezer burn.
                                                              Their best deal is when Ben & Jerry's ice cream is BOGO -that's a time to take the train to happy town!

                                                              1. re: Veggo

                                                                I think it's a Thomas' thing with the pricing offers.
                                                                I've seen Thomas' buy one get THREE.

                                                                1. re: monavano

                                                                  Thomas' has ridiculous articial pricing. Now oreprinted $4.49 for a pack of 6 original. Supermarkets football these in our area at BOGO, BOGT BOG3.

                                                                  The Thomas'/Entemann's Bakery outlet sells them fresh everyday for $1.33 and Wednesdays and Fridays $3 for THREE packages, any variety. It has been years since I buy them in a supermarket

                                                                2. re: Veggo

                                                                  At Publix BOGO price is still valid if you only want one.

                                                                  1. re: holypeaches

                                                                    HP, do you mean buying only one would be half price? If so, that is useful new information, thank you.

                                                                    1. re: Veggo

                                                                      That doesn't work in the super market I frequent.

                                                                      1. re: treb

                                                                        Yes just look at their circular, it's usually stated what the policy is in tiny letters.

                                                                        1. re: treb

                                                                          My grocery store had a BOGO offer on cookies. So I took two. Turns out the offer was buy one, get two. The cash register was programmed to charge full price for both. If I checked out with three, it would have charged me for one. I had to go to the courtesy window to return both boxes. Live and learn.

                                                                          1. re: russian_major

                                                                            I can't recall seeing BOG3 until very recently.

                                                                            1. re: monavano

                                                                              A few years around here. At least for bread product. Makes you think that you're paying more than triple the price where their profit starts, and makes you think twice in general about what everything is really worth. Whether on the manufacturers end, or the supermarkets.

                                                                              1. re: monavano

                                                                                Even more of a sham. Now you've really got to have advanced math skills.

                                                                          2. re: Veggo

                                                                            Not in our area Veggo. In Alabama where my MIL shops it's standard practice but I've asked and they don't do it here. Maybe if you push them hard enough

                                                                            1. re: scubadoo97

                                                                              I try not to push. I'll take the 2-fer, although I don't eat English muffins frequently.

                                                                              1. re: Veggo

                                                                                Same here. I know in Georgia it's also standard for Publix to give half off if you only buy one. Not sure why they don't do it in Fla, their home base

                                                                                1. re: scubadoo97

                                                                                  One time I made a purchase at Publix that was mispriced by a dollar, and I suffered through the process of complaining at the desk. They tried to give it to me for free, and I further complicated matters by insisting I pay the true and fair sale price. All I wanted was the extra dollar back, which eventually happened.

                                                                                  1. re: Veggo

                                                                                    There's always one. My question is why am I always behind the "one" in line?

                                                                                    1. re: jrvedivici

                                                                                      As Procol Harum sang it, "Still there'll be more"...:)

                                                                          3. re: holypeaches

                                                                            Just out of curiosity, for BOGO what if you returned the BO, do you still get keep the GO?

                                                                            Technically you did buy one, is there small print somewhere that says you must "keep" the one you bought to qualify for the GO?

                                                                            1. re: ipsedixit

                                                                              Ipse, you have a good but slightly warped mind, my friend!

                                                                              1. re: Veggo

                                                                                Both of you are some of the most beloved, demented posters on this board, whom I adore and wish you both would hook up and live happily ever after. .

                                                                                ; ^)

                                                                              2. re: ipsedixit

                                                                                Depends on who is working at the courtesy booth that day!

                                                                                1. re: ipsedixit

                                                                                  Pretty sure if you take it back after the sale without a receipt it is

                                                                                  1. re: ipsedixit

                                                                                    What about the BO G three option, they may have to pay you! Wow, I just realized that I may be able to retire.

                                                                            2. They do it because the average consumers wants/expects a "deal". Just look at JC Penney's recent failure with value/everyday pricing. Or how Walmart biggest volume producer is now food.

                                                                              One of the biggest growth areas in retail is the outlet business. Outlets used to be a way for retailers to liquidate last seasons/years product. Now you see "Premium Outlet Centers" opening all over and full of all the big names-Crew, Banana, Ann Taylor, Coach, William Sonoma, Tory, etc. However the majority of the product in those stores was developed and produced for the outlets. It is then priced to sell at 30, 40, even 50% off the ticket giving the consumer the impression that they are getting a deal.

                                                                               
                                                                              20 Replies
                                                                              1. re: foodieX2

                                                                                I like the top of the sign 'was $3.00'. Well if my math is correct, 4 divided by $12.00 is $3.00. Where's the savings.

                                                                                1. re: treb

                                                                                  That is my point-there is no savings, just the perception of one.

                                                                                  1. re: foodieX2

                                                                                    Concur and wonder if there is more malice behind it then we realize.

                                                                                    1. re: Beach Chick

                                                                                      I don't think it's malice. It's just taking advantage of stupidity of the customers.

                                                                                      1. re: LindaWhit

                                                                                        "It's just taking advantage of stupidity of the customers."

                                                                                        Well isn't taking advantage of anyone, especially the stupid,
                                                                                        kind of a malice act?

                                                                                        1. re: jrvedivici

                                                                                          Isn't that the objective of capitalism, to outsmart the other guy? I am sometimes ashamed for having attended a prominent business school.

                                                                                          1. re: Veggo

                                                                                            It absolutely is, however in my opinion capitalism here in the US has become an extremely malice activity. People called the 80's the decade of greed and excess, which might have been true, but it was of individual greed and excess. Capitalism today is no longer about the individual, it's about the greed and excess of the marriage of big business and government. The "stupidity of the customers" is now every single one of us.

                                                                                            (sorry)

                                                                                            We can have our chicken for $5.99 lbs BOGO, BOGT, etc., but what good does it do us if we don't have the pot to cook it in when we get home? (keeping on topic now)

                                                                                            1. re: jrvedivici

                                                                                              Indeed. I am an occasional contributor to The Economist magazine, which has been an advocate of capitalism for over 170 years. I have a cordial relationship with an editor there, and she indicates they share doubts about the form in which capitalism has evolved.

                                                                                              1. re: jrvedivici

                                                                                                The greed and excess of both individuals and big business and government has been around since the 80s and before. It's just more visible with the ability to "see" it via the Internet, IMO.

                                                                                              2. re: Veggo

                                                                                                Never Ever be ashamed of attending a prominent business school.

                                                                                                From one proud 916 Virgo to another!

                                                                                                1. re: Beach Chick

                                                                                                  My parents were so proud when my brother went to Penn State, I on the other hand went to the State Pen.

                                                                                                  1. re: jrvedivici

                                                                                                    And on the other hand, you wore a glove....

                                                                                                    1. re: Veggo

                                                                                                      Yes, but it didn't fit, and that's how I got out of the State Pen.

                                                                                                      1. re: jrvedivici

                                                                                                        If it doesn't fit, you must acquit! I went to the other UPenn.

                                                                                                    2. re: jrvedivici

                                                                                                      Some of the world's finest have been to the BIG house!

                                                                                                  2. re: Veggo

                                                                                                    Then you should be able to answer your question. Capitalism is NOT hoodwinking..although many 'capitalists" do. If I loaned you money to start your lawnmower/basket weaving/inner sense yoga training business I am a capitalist. I expect a return

                                                                                                2. re: LindaWhit

                                                                                                  Hi Linda!

                                                                                                  I think there is a hint of malice, if management is working the stupidity of the customer angle but my business side, understands it.

                                                                                            2. re: treb

                                                                                              It was $3.00 for just one, now you are getting 4 for $12. so you are getting three additional now at $3.00 per, so you see its now packed with savings.

                                                                                              (I'm working on my resume for a Walmart management position)

                                                                                            3. re: foodieX2

                                                                                              And just a few weeks ago Congress asked the FTC to look into this. "Outlet" stores have been doing this for more than 20 years and we're just now "looking into it"? Just shows how uninformed people can be.

                                                                                              I used to work for an apparel company that opened a few 'real' outlet stores to move leftover inventory at above jobber pricing. Within a year those stores were surrounded by larger company's stores full of specially manufactured product and our customers were asking why we didn't have every style in every size and color. This was in the early '90's. It's all just part of the game.

                                                                                            4. Because many humans just see the BOG2F as a "bargain".

                                                                                              1. Local grocery chain (Hyvee) sells per piece meat out of the meat counter that is insanely priced if you cross reference what it is per pound. They have Ribeye steaks sold per piece but they are thin and IIRC weight about 8 ounces. If you added up the per pound price they were $16.00 a pound. But these were really low quality chemically treated steaks, not something that warrants $16.00 a pound. Because they sell by the piece, unobservant people just buy them without doing the math. This is also the only way to buy a single steak or anything that isn't in c02 packs. I can go to Costco and get way better steaks for $6-$8 a pound.

                                                                                                This per piece scam gets lots of casual grillers who don't pay attention

                                                                                                1. One of our area chains <Big Y> does this with many items about every third week.

                                                                                                  Besides clearing out perishable product it also drives additional sales of the items that will complete the meal

                                                                                                  1. Gosharooney! They set a price that lets them make a profit!

                                                                                                    So, when the local superdupermarket had buy one get two free on laundry detergent, I used a fist full of doubled coupons and got them all for almost nothing.

                                                                                                    All's fair in love, war, and marketing.

                                                                                                    6 Replies
                                                                                                    1. re: therealdoctorlew

                                                                                                      You should have used your coupons for paper towels to mop up your dripping sarcasm.

                                                                                                      1. re: monavano

                                                                                                        I prefer to consider my sarcasm as flowing gently, rather than dripping. Dripping is so inelegant, don't you think?

                                                                                                        1. re: therealdoctorlew

                                                                                                          Indeed! Most things that 'drip' are unwanted and nasty!

                                                                                                            1. re: MGZ

                                                                                                              Ehhhh nothing a shot of penicillin couldn't fix.

                                                                                                      2. One of the other benefits for BOGO on meat products for supermarkets is that it rarely actually reduces the price by half, since they give you the smaller package for 'free'.

                                                                                                        A local chain frequently has BOGO on meat products. I know that they raise the prices then, and have compared them enough that I know which times are good deals and what I am better off buying somewhere else at 'regular' price. Last week they had beef roasts for BOGO, and that is one of the things that is a good deal. I was SO proud of myself when I managed to find two roasts in the meat case that were EXACTLY the same price. I always get the two that are closest, but I had never managed to be exact before.

                                                                                                        Winner.

                                                                                                        1 Reply
                                                                                                        1. re: jw615

                                                                                                          Yes, I do this whenever any meat products are BOGO, going through the refrigerator case to get 2 packages that are the same weight if at all possible or at least within .1 lb of each other. Otherwise you are not getting the benefit of the ostensible 1/2 price.

                                                                                                        2. I don't buy boneless chicken breast because the price per pound is always more than I want to spend (we have no meat markets where I live so have to depend on the supermarkets) most times $3.99 lb. I have a price point for most everything I buy food wise and unless I absolutely have to have an item, I won't budge past it.

                                                                                                          I buy bone in breasts and the highest price I'll pay is $1.29 lb; they go on sale at least once every 6 weeks at .89-.99 lb then I'll load up on the family packs and freeze individual portions. I bone them myself so I can get bones for stock and a nice breast. It's rare that we get BOGO on meat items in my area but if we were to EVER get buy 1 get 2, the stores would probably have to close to re-stock!

                                                                                                          1. Thanks to a George Takei fan! Saw it and thought of this thread.

                                                                                                             
                                                                                                            1. Not a new issue.
                                                                                                              When I was in elementary school-- late '70's before electronic price scanning -- it was my task at the grocery store to dig behind the first several rows of canned goods when they were on BOGO sale. Inevitably, the back cans would have the "actual" price sticker so Mom would get the sale and the "real" price.

                                                                                                              I was also in charge of the "price clicker" -- a harvest gold coloured penny-nickle-dime-dollar counter to keep tabs on the total price.

                                                                                                              Here's a link to a http://www.retrothing.com/ pic of a very similar one, but it looks skimpier than my Mom's.
                                                                                                              http://bit.ly/OUDVky

                                                                                                              1. They do it like that because most Americans are extremely stupid. Any other answer is just long winded.

                                                                                                                2 Replies
                                                                                                                1. re: EatFoodGetMoney

                                                                                                                  They do it because they know basic human nature and a heck of a lot about the psychology of sales and marketing.
                                                                                                                  You can be a rocket scientist and get manipulated just like they want you to.
                                                                                                                  You forgot to add that we Americans all wear cowboy hats and drive our fat arses around in Cadillac SUV's.

                                                                                                                2. Shouldn't you report this to your consumer affairs office to investigate? I'm searching for a similar situation. I went for chicken tonight and saw different packages with different price per lbs? How does this work? It went from 1.89 to 2.29 on purdue products along.