Supermarket pricing.......can someone explain this to me?
- jrvedivici Apr 8, 2014 06:19 AM
Yesterday I stopped at my local Acme Supermarket to pick something(s) up for dinner. I walked up to the poultry section and they had a "special" on boneless chicken breasts, buy 1 get 2 free !! Wow....pretty darn good right? Yeah well the packages were priced at $5.99 lbs. There were two nice sized boneless breasts in each pack and on average the packs wieghted 2.125 lbs.
So 2.125lbs X $5.99 = $12.72 for 6 boneless breasts.
6/$12.72= $2.12 per pound average. Which is a "fair" price for boneless chicken breast these days.
So my question is WHY? Why go through all that instead of just charging the $2.12lbs? Is it the perception of value of buy 1 get 2, or is it their way of trying to move product that they have over stock of?
I've noticed this trend with chicken often, I don't know if it's just this store that's doing it (it is my local so I most often shop there) or if there is some kind of odd trend with chicken prices these days.
One of the stores near me does that, says half price in their flyer then when you get there you see their supposed normal price is double the usual. I never buy that kind of sale. I have another store I trust more for pricing, and can easily tell from their flyer price per lb, in advance, that it's a good deal. Vote with your wallet, I say!