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McDonalds new $12 burger with Swiss

http://www.businessinsider.com/mcdona...

Coming to a neighborhood near you? Doubtful.

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  1. Stoopid, stoopid, stoopid. I've said this a million times.....if I'm going to drop $10. on a burger, it will be somewhere I can watch my burger grill on an open flame. It will be where I can have an ice cold beer poured for me to wash it down. It will be where it is served with steak fries, and cole slaw.

    Mc Donalds needs to do what it does best. Cheap food in plastic booth's with kids screaming in a ball pit. That is what America has come to love, stop trying to be something you are NOT.

    8 Replies
    1. re: jrvedivici

      I think their rationale is, they've saturated the cheap fast food market and the only way to expand is upscale. Whether it works is another matter.

      Speaking of beer: They should do like Starbucks and start serving beer and wine, now there's an easy way to make some extra bucks!

      1. re: coll

        And alcohol would ease my aching head from the screaming "ball pit"...

        I guess I also have to wonder if a McDonalds burger in Geneva wouldn't come in at around $10 US normally?

        1. re: Servorg

          I'll bet anything that burger and sides would go over in certain markets here, like the Hamptons and Manhattan.

        2. re: coll

          In Paris, you can get a beer at McDonald's. And you know what they call a Quarter Pounder with Cheese in Paris?

          1. re: 4X4

            In Italy they had beer AND wine. I have been jealous ever since. Now that's what I call "Royale"!

            Not that we eat at McD very often, but if they did have these I would probably make it more of a regular stop. Food for hubby, a glass of something for me! Win/win.

            1. re: coll

              Although in both Italy and France there are plenty of better options for quick food and a drink.

              1. re: PhilD

                I know, I was talking about here. We didn't eat at the McD in Italy, just peeked in out of curiosity.

                1. re: coll

                  We didn't eat there either...but we did use their free wifi. mc Donald's in Europe has the fast food side and the cafe side. Food prices in Switzerland are the most expensive I have ever experienced, so $12 for a burger isn't so bad.

      2. This, of course, is not in the US and there's no mention anywhere of anything like it coming to the US. McDonald's isn't exactly the same everywhere around the world and the competition is different everywhere, too.

        1 Reply
        1. re: ccbweb

          The European McDs have always seemed to be a step
          ahead of those in the US. I admit to trying a lamb burger at one in Barcelona and one near our Paris hotel
          featured a different cheese on its burgers each day -
          and this was probably ten years ago.

        2. This is Switzerland. Pricing in Europe is a lot different. I don't think you can get a McDonald's meal (that you can buy here for $4-5) for under $10 in the UK.

          Here's a recent Big Mac Index. A Big Mac in Switzerland is over $7.

          http://theweek.com/article/index/2557...

          1. Does anyone know if Burger King still has their upscale Burger place in Manhattan?

            1. I had to add this restaurant link my cousin just sent me:
              http://www.thommen-gastro.ch/index.cf...

              I was trying to get him to try the new burger at McDonald's, but he is going to this place instead.