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Where is Mc Donald's annual "Lent-Filet of Fish" ad campaign ????

Is it just me or for the past few years Mc Donald's has put out some rather annoyingly addictive commercials for the Filet of Fish during lent? I don't recall seeing any new catchy commercials or songs for the Filet of Fish this year.....I guess Mc Donalds has abandoned the lent market?



Remember these???

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    1. Wow really? I honestly have not seen that commercial once yet this season. I wonder if they are airing nationally or just regionally. Well thanks for answering my question! lol

      1. Initially I hated the McDonald's Filet O Fish submarine commercial. Now I love it. The expressions on the faces of the 3 guys crack me up.

        1 Reply
        1. re: wadejay26

          This is my first time seeing it so it's still new to me. Most of the other commercial's I have always hated, at first, then over time and repetition you become addicted to them.

        2. Haven't see any ads, but then I tend to block out all ads.

          On the other hand, I just had the 2 for $3.33 FoFs & dollar drink as a lunch for the second week in a row. It's about the only fast food item I buy anymore and typically only when 2-for-1. Saw the twofer poster in their window, as I drove by.

          1. I've also noticed that other places are not giving deals on their fish sandwiches for lent.

            1. In the STL market there's a nostalgia billboard campaign and a 2nd FOF for a buck when you order a meal.

              1. No commercials seen..but I notice my local McDs has fish sandwich for 2 $ each. I got one. And it was hot and tasty.
                Only buy them during lent.

                1. If you're talking TV, that may be passé. We got 2 for $5 last week, via internet; then got mailed coupons for buy one get one, good til Good Friday. Guess they know we know, there are still plenty of deals going on.

                  On the other hand, every time I tell someone I'm treating my husband to Filet O' Fish, they immediately pipe up that Wendys is SO much better. Guess I'll have to try that out in the near future.

                  1 Reply
                  1. re: coll

                    Now we received in our mail, a couple of coupons 2 for $3! I took DH for a special treat but he chose to use the BOGO Big Mac instead. They don't expire til Good Friday so will get to them eventually.

                    With these prices now, I wonder how much sales drop when they go back to normal?

                  2. Is this a bashing, or ignoring, of a religious group, that has become a negative to so many ppl?
                    Why does food have to be anything other than a dollar sign to nasty Mickeydees...are we caving to the PC?

                    4 Replies
                    1. re: Raffles

                      Don't see anything bashing...unless it's been yanked from the site. Elsewhere on a local site someone c/o discussion of the local parish fish frys, but this looks prettygood to me. I am not RC myself, but surely I can eat fish sandwiches, right?

                        1. re: ccbweb

                          I have no idea, but it sure gets the Lent out of my belly button.

                        2. re: Raffles

                          Well, there are an estimated 70 million Catholics in the US so I'd say there's a decent amount of money to be made off of Lenten fasting. Why not capitalize on it? On topic, IHOP has been advertising fish and chips...seems to have started just before Lent.

                        3. No McBites this year. Why not?

                          1. i don't watch tv, so can't say about ads….but mickey d's is offering FOF BOGO here in northern virginia.

                            and coll, wendy's is much better, but it is hard to beat the BOGO deal.

                            3 Replies
                            1. re: alkapal

                              Well that's settled, I will be trying Wendy's (or should I say my husband will be) after I use up all my 2 for $3 coupons!

                              1. re: coll

                                go at a busy time or be sure they make it fresh. i like it very much. it is not like i had growing up, but better than nothing when i get the hankering.

                                speaking of hankering, i saw grouper on sale at harris teeter for $12 a pound and some gorgeous red snapper for $13 -- so i may be making goujons for dinner mañana. good prices!

                                1. re: alkapal

                                  The one down the street seems to ALWAYS be busy, they are right next to the high school!

                            2. No deals in North Jersey....no twofers, which is what I usually recall offered.

                              9 Replies
                              1. re: fourunder

                                interesting to see how they segment the market geographically for structuring their "deals."

                                1. re: alkapal

                                  Over the years wasting my time on these boards.....I've noticed others indicating the FOF during Lent for as little as 99 cents each....particularly in the LA area. During this time, the FOF was $2 here. The best deal I have ever seen and taken advantage of was 2/$3...but that was a few years back...maybe once a year you can get 2/$4.

                                  1. re: fourunder

                                    If they were buy 1 get $1000. free, I couldn't imagine you having a FOF.

                                    1. re: jrvedivici

                                      You would be wrong in this instance my friend....I've admitted to saying the FOF is one of the few things I actually made a conscience or deliberate effort to chew as many times as possible before swallowing to savor as long as I possibly can.....whether the fish, the bun, the tarter sauce or the cheese....I don't know what it is, but I do know it's not the cheese....it must evoke some sense of childhood memories for me as comfort food.

                                      I feel the same about the McRib and Sausage and Egg McMuffin.....French Fries notwithstanding.

                                      The McDouble may one day make the list.

                                      1. re: fourunder

                                        Wow........I would have never expected that from a man with as sophisticated a palate as yours Sir, you never cease to amaze me Mr. Four. I guess we all have those items from our childhood which pull at our heartstrings and fond memories. That would explain my penchant for vintage porn I guess.

                                        Let me know if you are in Monmouth County any time soon, I'll hook you up with a BOGO FOF, you can have the free one my friend, who is better than JR?

                                        1. re: jrvedivici

                                          A FOF chowdown between fourunder and Ipsedixit would make a good U-tube, especially the satisfied belch at the end.

                                          1. re: Veggo

                                            Would make a good TV commercial too! They do seem to be going for humor lately.

                                            1. re: Veggo

                                              "LET"S GET READY TO CHOW-RUMBLE"

                                              I've made a few low budget limited release movies in my day, I can handle the filming. A little drizzle of tarter sauce on the chin for the "money" shot. Good thing I'm behind and not in front of the camera because my sign of "satisfaction" would be coming out the other end of a belch.

                                          2. re: fourunder

                                            As long as they have the Crown Royal Reserve, right?

                                  2. I have never seen any commercial ever for the Filet of Fish.I wish they had the lent F.O.F special. I'd go there on Friday.Must be a regional thing.
                                    coastal California

                                    9 Replies
                                    1. re: emglow101

                                      They don't seem to advertise it on TV. Perhaps they figure everyone just knows. I walked in off the street and they were $2 for 5 (they had sent me an email alerting us but you didn't need a coupon). That's every day, not just Friday. Then a couple of days later, a booklet of all different coupons in with the junk mail, with 2 for $3. Keep your eyes peeled!

                                      1. re: coll

                                        You got FIVE FOFs for $2??? Wow, now THAT'S a deal! 'Course then you have to organize enough people to eat that many.

                                        1. re: c oliver

                                          The only problem is eating them before they cool off too much...need that bun to stay steamy and soft and the fish to stay crisp.

                                          1. re: ccbweb

                                            Yeah, a party at McD's. Still amazed at that price. Forty cents each!

                                            1. re: ccbweb

                                              yep -- even a lukewarm FOF isn't cutting it!

                                        2. re: emglow101

                                          You never saw the two commercials I linked in my OP? Amazing! I had those jingles stuck in my head each of the past two years. Never bought a FOF, but couldn't stop singing the jingles!

                                          1. re: jrvedivici

                                            I never opened your link. I never have seen or heard the F.O.F commercial .I don't wan't any jingle running through my head as I'm trying to fall asleep. I hate mattress karate.Thanks for the warning.

                                            1. re: emglow101

                                              Lol, ok fine but I expect a full review of these commercials in the morning.

                                              Good night and sweet dreams!

                                          2. re: emglow101

                                            Walk inside the store. There are signs hanging from the ceiling and posters on the walls inside (you can't see them when going through the drive thru).

                                          3. Yep, BOGO where I'm at too. Sucks for you, jr! :p

                                            Just edited to say that one of the commercials just aired on my tv. What a coincidence!

                                            2 Replies
                                            1. re: SaraAshley

                                              I'm not questioning the BOGO or pricing, I have never had a FOF in my life. I just miss the commercial/jingle for it. What commercial aired? The submarine?

                                            2. I heard the commercial early this a.m. in the car on the local oldies station. It made me hungry. I used to always get FOF when I was stuck eating at McDonald's.

                                              2 Replies
                                              1. re: Berheenia

                                                Another advantage to listening to NPR while driving :)

                                                1. re: Berheenia

                                                  berheenia, would you contact me through my member profile plse? i have something about club 47 for you.