Bon Appetite says Sirarcha's "Totally Over." Agree?
- gastronomics Mar 13, 2014 10:01 AM
To me, the issue is clearly the trend and not the sauce - which is great and irreplaceable. Sriracha's just been overplayed. Like bacon.
The trend, sure, cause isn't that the nature of trends? That they're short-lived. I was using it for years and years before it suddenly became the 'hot' (haha) thing to use.
I think this says less about Sriracha than it says about Bon Appetit --and says a lot about why I have desperately tried to end my subscription (until my mom "gifted" me a renewal --argh!). The magazine has become all about flashiness and reporting on food trends. I'm "totally over" it. What does "totally over" mean, anyway? I still have Sriracha in my fridge and I'll still use it. But I never used it on or for everything, nor do I think it should be. Like bacon.
Isn't Bon Appetit totally over?
I just LMAO.
Yep for BA-years ago.
Sirarcha is now refered to in my world of friends and acquantiences as "hipster ketchup."
Maybe it can go back to finding it's true calling rather than being forced and foisted onto dishes and into cuisines that are, well....forced.
I will always keep a bottle in the fridge.
Still relevant, but certainly trendiness got it overplayed in my food realm of dining out.
Dining at home-no problem with it.
I actually find trends really interesting from a psychological perspective - why do certain names rise and fall in popularity, for instance? When I was pregnant with my daughter 11 years ago, I tried to think of a name that would be unique, without being obnoxiously or pretentiously so, and had she been a boy, she would have been Aiden. At the time I knew not a single Aiden, now it's like every boy in IVY's class is either an Aiden or has a name the rhythms with it! How does that happen??
I don't consciously try and follow or not follow a trend - I eat and wear and name how I like - but I'm still intrigued by them. That said though, I am as prone to overexposure annoyance as much as anyone else. I don't like when people flash a thing around trying to pull a little of that thing's popularity for themselves. Don't like to be predictable or manipulated, you know? I think that's the core of issue.
We like sriracha, but take a risk and show us something we don't know about!
Of course trends do not exist in a vacuum. One might ask, do publications like Bon Appetit create the very trends they report on?
Also, the Sriracha trend (for example) I would argue is just a by-product of broader changes ("trends"?) Greater cultural/demographic diversity brings greater culinary diversity, and a desire to experiment with new things. Thai, good Mexican, good Szechuan have broadened the appeal for spicy food. Sriracha is a beneficiary of that --and has done a good job as a business getting it's bottles put on Thai restaurant tables all over the country. I do not think the "trend" for spicy food and spicy condiments is going away because I think it runs much deeper. However, perhaps the Sriracha kick will die out when people realize it really does not belong in everything, such as a vodka flavoring.
A bigger mystery to me are the bacon and kale trends. Why is bacon now used in everything (yes, even vodka). And what about Kale? Though I have yet to see kale vodka :-)
Well I think bacon was part of larger trends away from low-fat & exotic and towards rich, "all-American" comfort and local foods. Also smoked foods and preserved meats in general, and the idea of sweet and salty desserts. Then it gained momentum and just became a thing. To add bacon, to everything.
At the same time, pork is becoming less of a standard food at least here in Toronto, due to a newer muslim influence as well as existing Jewish population... so no pork is served in daycares, I would never bring pork to an office potluck, etc. So I always kind of wondered if bacon love was a backlash reaction to that, and to vegetarianism, and "healthy" eating along the lines of boneless skinless chicken breasts.... bacon is the antithesis of many things.
Yeah, my daughter would have been Adam, just before that name got hot 20 years ago; my son is Owen, at 17, (a family name mind you) a name we thought was wildly uncommon. Ha. There does seem to be "something in the air" with so many trends, whether it is fashion or food or where to go on vacation... On "Beat Bobby" Bobby Flay razzed a chef for intending to put brussel sprouts on her dish (brussel sprouts are also the new bacon according to him)