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Mar 9, 2014 07:18 PM

The Unbearable Classiness of Nick Varano

As reflected by this ad for his forthcoming Strip by Strega, the steakhouse he's putting in the old Whiskey Park space:

Suggested marketing slogan: "Come for the steak; stay for the misogyny, vulgarity, and lousy spelling."

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  1. Well, this is gonna be entertaining...

    1. If you flip the picture over, the female model looks dead, just like the hunk of meat.

      1. From now on, when anyone asks how I'd like my steak, I shall reply, "Dangling from a chain and served in my armpit, please."

        1. Reminds me of that Jodie Foster movie 'Accused'

          1 Reply
          1. re: Bellachefa

            The poster is also reminds me of Elizabeth Short with the deathlike pasty white skin.

          2. "I would hate to contribute to their buzz in any way that helps them" - MC Slim
            You should've taken your own advice, instead of giving them free marketing on Chowhound.

            2 Replies
            1. re: ChocolateMilkshake

              I thought about this. Given that Varano's PR operation is now scrambling frantically to do damage control, I believe they have figured out what a marketing blunder this odious ad is. This isn't the buzz they were looking for. I figured the value of noting its awfulness exceeded any ancillary PR value a discussion here might generate.


              1. re: MC Slim JB

                From a poster who has no interest in ever visiting the Varano empire, this gives me justification to refuse an invitation other then the, "I think the guy is a pompous a-hole and don't want to spend money at his establishments"