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Feb 28, 2014 01:30 PM

Political Ads

I really hate Neel Kashkari ads. This is not a political site. It is not a news site. Why political ads?

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  1. The site has no control over, nor idea which, ads appear on it. Not to mention that web ads are optimized to "push" ads to you that match your web activity.

    Do you contact your local tv station and complain about which national political ads appear on it?

    Political ads appear because they pay the bills, and it is illegal to refuse to run them. Would you rather write a check to support the site?

    8 Replies
    1. re: carolinadawg

      I do not watch tv. Chow has no control over ads?

        1. re: wally

          I don't think that's entirely true. While Chow may not pre-approve individual ads, there's usually the ability to exclude categories of ads that are served up to the site. For example, I've not noticed any escort services ads on the site even though that is a very common form, and I presume that it is part of a category that Chow has excluded. And typically a site can pre-empt a limited number of specific ads if it needs to.

          1. re: wally

            Yes, they do have some control over ads that are placed here. Certain groups of ads can be blocked by the website - but sometimes it has to be requested. The ad insertion orders are usually guided by IAB's Standard Terms and Conditions, and usually porn, firearms, and violence are ones that are requested their ads *not* be placed next to. Political ads, not so much.

            If they're using cookies to target you, it's based on where you've surfed, websites you've visited, articles you've read. If you're reading a heavily political site, those cookies are sent back to countless ad servers so they know Internet User A is reading about Obamacare, the Ukraine, what cars you're interested in, that you're technology oriented (reading InfoWeek, CNET, Gizmodo), that you have children (shopping @ Toys R Us online),

            Is it always true? No, because they don't know that it's actually Internet User A doing that surfing. Or that Internet User A is single but shopping for a gift for a friend's new baby. BUT - that computer has done that, so the ads get served, in the hopes that it reaches someone who is politically inclined the way of the candidate's ad.

            But either way - it's just one way how they target those ads at you - your browsing history (in addition to publicly available information databases).


          2. re: carolinadawg

            It's illegal to refuse to run political ads? Really? I can see a law making it illegal to only represent ads for one party or candidate but making it illegal to refuse them all together seems odd.

            So glad I have Tivo and can at least FF past them. Ad blocking browser is nice too.

            1. re: rasputina

              Heh. Just for the sakes of getting facts correct, Chow and most other entities can of course refuse to run political ads and can even decide to take ads for one candidate and not another or in favor of one position and not another.

              However, broadcast stations, TV and radio, are required by law to run ads for federal political candidates, and they're even required to provide discounts that they only usually provide to very heavy advertisers. They may not censor those ads; things that a TV station would normally never ever run they are required to run if they happen to be in an ad paid for by the campaign of a candidate for federal office.

              1. re: nokitchen

                They only have to accept the ads from the campaigns themselves, 60 days prior to a primary and 90 days before the general election. And yes, they are only charged the lowest unit rate.

                I remember back when stations would refuse political spots for other offices. That doesn't happen anymore, they need the money.

                1. re: John E.

                  Correct on all points. Non-candidates and non-federal candidates are not covered by the rules and can be accepted or not at will. But those guys pay rack rate. Television stations earn a lot more money during a highly-contested race than they do otherwise.

          3. Why don't you do yourself a favor and download AdBlock Plus?

            5 Replies
              1. re: wally

                Bizarre. I'm not getting any ads on CH (or elsewhere, for that matter).

              2. re: linguafood

                Just as a side note, I had AdBlock Plus and it stopped working for me so I downgraded to regular AdBlcok and it is working fine. There might be a glitch with Plus and Chrome. Wally try regular AdBlock..........worth a shot.

                1. re: jrvedivici

                  Interesting. I wonder if AdBlock Plus is responsible for my not being able to reply twice in on thread.


                  1. re: linguafood

                    Well, that seems to be a pretty universal problem (the replying twice). Seems like I was having it before I installed ABP (thanks again).