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Are any of you in favor of having a whole foods in Montreal?

I emailed them about it and they just said that they will share it with their store development team. Are you guys in favor of having one? Let me know what you think, email them as well if you would like one maybe if they get enough support they will build one here.

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  1. Not that we can't have another one, of course, but here are some past discussions on the same topic:

    Whole Foods (probably) coming to Montreal!

    Whole Foods in Montreal?

    1. No we have everything we need.

      Even a "general" supermarket like IGA now has a surprising selection of gourmet and bio products.

      And don't talk about the suburbs, they have Tau and Adonis too.

      5 Replies
      1. re: ScoobySnacks20

        "And don't talk about the suburbs, they have Tau and Adonis too."

        And Avril.

        1. re: ScoobySnacks20

          Not to mention Jean Talon and Atwater markets.

          1. re: ScoobySnacks20

            That's ridiculous. Whole Foods is an entirely different level from Tau and especially IGA. Of course there is value in opening WF in Montreal.

            1. re: frogsteak

              Yeah you're right, it's way more expensive and pretentious.

          2. Found this article this morning.

            But since I am not in Quebec....but in a food desert here in NY...

            1 Reply
            1. re: Raffles

              Well, I have no use for homeopathy and know no adepts of it. There have always been food fads. I do sometimes take BioK+, a probiotic yoghourt recommended by a doctor - only when tummy is upset, after the flu or travelling etc. And it is not a matter of making one "go". Never had that problem. To avoid TMI, let's just refer to the sweet spot on the Bristol Stool Scale...

              Sorry, I don't think it is anywhere near as dangerous as religious fundamentalist fanatacism. Food faddists are boring and needy at worst: they don't blow up abortion clinics or office buildings, or spit (or worse) on women of their faith community who are "immodestly" dressed.

            2. I'm indifferent to their opening here. They are far more expensive than other places where I find a good range of quality foods. I shop organic when I can afford it (for example, organic flour and other grains) but go for local before organic. I shop at JTM and Milano, both very close to my place, do shop (carefully) at chain supermarkets; mostly Metro, IGA and Loblaws because I can walk there, and smaller, more interesting chains such as PA and (some stores of) Intermarché. And different boulangeries, greengrocers, "ethnic" shops etc.

              PA's original location store is expanding (also moving a tiny bit closer to my neighbourhood) and they are planning to open a bio shop in their previous premises (which they own).

              I'd follow a Whole Foods circular online and perhaps cherry-pick sales, if it is walkable or cyclable from my neighbourhood, just as I might do with 5 saisons on Bernard. I don't think it would close anywhere I shop, so it would have very little impact on my life or shopping habits.

              1. I'm not certain as to the value of bringing Whole Foods here or if it even fits in with the way people in this province like to do their food shopping.

                Whole Foods announced that they would be opening a store here last year, and nothing seems to have come of it. Perhaps they did some market research and realized it wasn't viable.

                The big supermarket chains are currently upgrading their offer and bringing in products that one would associate with places like WF. Organic supermarkets are not expanding that much, so one should wonder if there really is that much demand for them outside certain neighbourhoods or towns.

                These stores appeal mostly to upper-middle class white people who like to think that they are improving their karma by spending (too much of) their money there. Quebecers have a reputation for being less frivolous than other North-Americans when shopping for their food. And I reckon that they don't use food shopping to assert their status as much as other North-Americans either. Not that we don't partake in conspicuous consumption. We just don't do it at the supermarket.

                1. This article about the landscape of Quebec supermarkets appeared last week in the Gazette, it's quite fitting for this discussion.

                  It seems Groupe Épicia is trying to break into the Montreal market, there's no discussion of Whole Foods in this piece but there's definitely a shift going on in the market based on what they are reporting.

                  I personally think one or two strategically placed Whole Food shops would work in certain parts of the island but I'm with lagatta, I would glance at a WF flyer every now and then but I would still stick with JTM and our small butcher shops any day.


                  "The Magog-based chain (Groupe Épicia) has stores under four banners Quebec with an emphasis on organic produce and imported fine foods. It is hungrily eyeing an entry in Montreal, probably in the Plateau-Mont-Royal borough, said its president, Marcel Paré."

                  1. Nope. Will probably only be able to have a store if it was in a suburban big box mall. I prefer my money to go to local owners for vegetarian and whole foods, thank you. We don't need more profits leaving Canada. Whole Paycheck, no!

                    1 Reply
                    1. re: williej

                      lol man plant a whole foods in downtown montreal and watch the sheep line up. it's ridiculous to think that quebecois are any one thing and that they collectively support local business. lol quebec is the least friendly place for small business in the free world.

                    2. Oh goody, this tired argument.

                      TL;DR: some would love it, some would hate it, but all would complain. Ta-dah!

                      1. Why not?

                        I'm never against more choice and I will gladly accept more organic and local offerings.

                        I got a bit of whole food's reputation from friends but I don't have any prejudice against the brand yet. As long as they don't try to do a Wallmart and try to push cheap produce from China and try to work with local producers I don't care much if they are canadian, american or french.

                        Changing the name to something more french might help distancing themselves from their american colour (its cosmetic and home depot, best buy and future shop are doing well but english names always scream of americans that want to establish themselves for better of for worse.)

                        Adonis seems to be working very well in the "get something you won't be able to get somewhere else" department, the markets (jean-talon and atwater specifically) never had that much good press and rachelle bery (the store that comes to mind when I think of frou frou health store) seems to be doing well so the buyers seem to be here...

                        If they open I guess they will want 1 store in the 10/30 on the south shore, one store in Laval and one store either near westmount, outremont or in a remote "new fashion" strip mall where they can get low square footage.

                        Would I go there often? Probably not. My local IGA is pretty good and I'm at a walking distance from the Atwater market so I'm covered. I'd go check like I'm doing with PA or Adonis and won't shy from buying if I find something nice though!

                        1. Yes, I use to work there and the food is amazing. They are all educated, including myself to help you make the right food choices for you the customer.

                          It's a great shopping experience too, they are all willing to help you find what your looking for or they will try to get the product you want in if possible.

                          I really hope we get one soon.