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Yellow color Salt & pepper kugel

Have been trying for weeks to make a good salt & pepper kugel, noticed this week at the local deli when trying to get some visual inspiration that what they have labeled salt & pepper kugal has an extremely dense and vibrant yellow look to it. Any ideas on how they achieve this seeming thickness to the kugal and very, very yellow coloration? the eggs I use don't provide the color this store loaf acheives.

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  1. Coudl be the potatoes they use - Yukon Golds tend to have a yellowiish color -

    1 Reply
    1. re: weinstein5

      As far as I know, salt & pepper kugel, is a noodle kugel - no potatoes.

    2. This was way too a sharp yellow to be a potato based color.

      1 Reply
      1. Turmeric? And/or extra yolks.

          1. My first thought was turmeric but there is an ingredient I sometimes see on labels called egg shade.

            1. Back when I was in the kosher baking business (70s) we would use anatto to give the Challah a bright yellow color. It was cheaper than egg shade and as we supplied major supermarket chains who labelled the item 'egg bread' the buyers demanded a bright yellow color

              1. My guess would be caramel, like a Yerushalmi kugel.

                1 Reply
                1. re: arifree

                  Yuk. The whole point of salt-and-pepper kugel is that it has <i>no sugar</i>.