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The Arepa Lady Moves Indoors

Dave Feldman Feb 5, 2014 12:32 PM

Serious Eats's Max Falkowitz reports that Cano's family will be running a year-round spot at 77-02AA Roosevelt Avenue that will include more varieties of arepas. I'm very happy for her.


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  1. jen kalb Feb 5, 2014 12:45 PM

    WOW I may actually get to eat her food after all these years! looking forward to updates.

    1. Steve R Feb 5, 2014 03:08 PM

      Did I miss where in the article he gives the hours of the place? Is it only going to be open from 1-3am? :-)

      2 Replies
      1. re: Steve R
        Sluggo1407 Feb 6, 2014 02:56 AM

        She's moving to a brick and mortar store. I'm sure the hours will change. Doesn't make sense to pay rent on a store and then keep it open for only 2 hours per day.

        1. re: Sluggo1407
          Steve R Feb 6, 2014 09:32 AM

          I was not serious...

      2. Cheese Boy Feb 5, 2014 10:15 PM

        Hopefully the kids can churn out arepas as good as mom (and with friendlier hours).

        1. Jim Leff Feb 18, 2014 01:04 PM

          The last few times I've visited her cart, the Arepa Lady was nowhere to be seen. Just family members playing up the branding, and arepas that were merely so-so. So I'm not too excited about this.

          The "...and family" tagline does nothing for me. Love, care, and skill are elective; not inherited traits. I'm the fan of one person's touch, not of an intangible brand.

          8 Replies
          1. re: Jim Leff
            debinqueens Feb 18, 2014 02:24 PM

            DeMarco's Pizza, for example.

            1. re: debinqueens
              Jim Leff Feb 19, 2014 10:41 AM

              Maybe not an apt example. Mr. DeMarco's daughter and one of his sons happen to be super talented. I look forward to trying their take-out shop for the sort of great cooking they did in the old days at Difara's.

              1. re: Jim Leff
                debinqueens Feb 19, 2014 11:08 AM

                perhaps not. I just found the manhattan operation to be ...adequate. gave it three tries, and I was never blown away, just thought something was missing.

                1. re: debinqueens
                  Jim Leff Feb 19, 2014 12:00 PM

                  Agreed. But that was the other son.

                  Plus, the two other kids are great cooks, but unproven with pizza. Mr. Demarco always handles that end....

                  1. re: Jim Leff
                    meatme Feb 19, 2014 02:07 PM

                    <<Agreed. But that was the other son.>>

                    At the time, wasn't the Manhattan place reported to be the daughter's project? For example, from New York Magazine:

                    "Fortunately, in the case of Dominick De Marco, proprietor of Brooklyn’s celebrated Di Fara Pizza in Midwood, his daughter Maggie's move to Manhattan means extending the family tradition, not leaving it...Papa is surely quite proud of his daughter's debut."


                    I thought of that because I remember wanting to try her lasagna, but it wasn't available the couple of times I stopped in.

                    1. re: meatme
                      Steve R Feb 19, 2014 02:48 PM

                      We're digressing pretty far here and I agree that the person making the food is crucial at places where the attraction is the talent of the chef. We'll see if the arepas are more than mediocre and who's doing the cooking as time passes. Ya never know.

                      As for DeMarco's in Manhattan, it was actually 2 places (next door to one another), owned by a long time customer of DiFara's who enlisted a couple of the kids as partners & was able to use the name because of that. The pizza place seemed to be run by one of cousins and sometimes Dom's youngest son worked there. Boy, was it bad. It was the restaurant on the corner that Maggie was, as I understood it, supposed to focus on and cook in, at least as per the original plan. I never saw her in there and Dom basically refused to talk about the whole project, only saying "I got nothin' to do with it… bad idea". And Maggie was back at DiFara's pretty quickly, even while DeMarco's was still open. At any rate, there is a bona fide DiFara's in Vegas nowadays and reports are that it's good. Dom spent some time there when it opened and I believe its the oldest son running it. Anyone been?

                2. re: Jim Leff
                  Silverjay Feb 19, 2014 11:10 AM

                  When the Tia Julia truck opened a brick and mortar joint, it didn't last more than a couple of years. I'm pretty sure, but not 100%, that they were following a similar model of having the family run it. I've never been to the truck but Yelp reviews are still touting the tortas and cemitas. No idea if the eponymous Auntie Julia is behind it or not.

                  1. re: Silverjay
                    Jim Leff Feb 19, 2014 12:03 PM

                    I'm really suspicious of any notion of legacy in this business. For me it's all about the specific person making my food, period.

                    Sounds like I'm stating the obvious, but there are so many tricks/smoke/mirrors working to distract diners from this obvious truth that folks get a bit untethered.

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