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Adam's Extract Red Velvet cake mix

Has anyone seen Adam's Extract Red Velvet cake mix in HEBs, Central Market, or Whole Foods?


This is the company that makes the "Adam's Best" vanilla extract with chicory and coffee flavors added.

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  1. i didn't realize that the extract had chicory & coffee flavors in it. if i see this in the stores, i'll let you know.

    1. I saw it in HEB in Belton which doesn't really help you other than HEB is carrying it at least in some stores.

      1 Reply
      1. Adam's extract has artificial ingredients. You won't find it at Whole Foods. HEB/Central Market are your best bets.

        1. Save yourself the trouble and go get the best red velvet cake you've ever had over at Nothing Bundt Cakes.

          2 Replies
          1. re: knightro98


            Wow, that looks interesting. I will definitely give them a try.

            Looks like they have 2 locations, 1 very near the Super Target in Cedar Park, and the other near the Trader Joe's in Bee Cave.

            Bee Cave
            Hours of Operation
            M-F: 9am-6pm
            Sat: 10am-6pm

            Cedar Park
            Hours of Operation
            M-Th: 11am-8pm, F: 11am-9pm,
            Sat: 11am-8pm,
            Sun: 11am-6pm


            Anything besides the Red Velvet to try?

            1. re: sweet100s

              Oh, they're all amazing; the red velvet is my favorite, though.

          2. i saw a few boxes in the clearance shelf at one of the HEBs that i frequent - Parmer/35 or Braker/183 or maybe Mueller when I snuck in to see what the hype was about.

            1 Reply
            1. Earlier today I had an occasion to read up on the history of Red Velvet Cake and it turns out that Adam's Extracts was instrumental in bringing Red Velvet Cake to the mainstream in the early part of the last century as a way to promote their new red food coloring - which was quite novel at the time. They included the recipe for RVC that was adopted by the masses and put it into home kitchens.

              Anyway - That's my Cliff Claven for the day :-) Carry on!


              5 Replies
              1. re: sqwertz

                was that back when red food dye had been banned for a while due to toxins/poisons? i remember my depression era grandmother telling me about it and how M&Ms changed colors because of it, etc.

                1. re: dinaofdoom

                  I think it was red #2 that was banned sometime in the 70's or 80's. Which led to the temporary removal of red M&M's. I'm not sure which FD&C Red that Adams was promoting but it appears that the cake mix today uses Red 40 and Blue 11.
                  A few groups lately are calling for even more bans on food colorants citing safety concerns such as childhood ADHD (it's always helpful to include the children to promote your "cause").

                  Previously the "red" in Red Velvet Cake was a natural occurrence produced by a reaction of vinegar or other acids with the cocoa. But once Dutch-processed cocoa became the standard cocoa, that reaction didn't take place any more due to a different chemical structure within the new cocoa.

                  Red Velvet cakes, cookies, and cupcakes were all in abundance at the Hancock HEB yesterday. They seem to be all the rage these days.


                  1. re: sqwertz

                    Aha! Thanks for explaining the "red." Red velvet cake is something I just don't get (I'm not a big chocolate person to begin with) and I never understood why in the world someone would add red food coloring to chocolate cake.

                    1. re: kosheri

                      It's not even very chocolate-y. Nor vanilla-y. If it wasn't so garishly colored and covered with cream cheese frosting, no one would be interested, but it's everything right now. Red velvet lattes! Red velvet pancakes! I saw a recipe for a red velvet CHEESE BALL recently. Complete with that good ol' bitter food dye aftertaste, I'm sure. Ugh.

                      1. re: hlk

                        Agreed, simply not a fan of red velvet anything. It reminds me of the red velvet armadillo grooms cake from the movie Steele Magnolias. Funny but gross.

              2. HEB is advertising a New Adams Extract "The Original" red velvet 3 layer cake mix in its Primo Picks flyer for March. Don't know if it's in the stores yet but it probably will be soon. It's part of a Texas products' promotion for the month of March.