Boston Globe: Mysterious ingredients vanish from food labels
"As Americans pay closer attention to what they eat, food and beverage companies are learning that unfamiliar ingredients can invite criticism from online petitions and bloggers. The risk of damaging publicity has proven serious enough that some manufacturers have reformulated top-selling products to remove mysterious, unpronounceable components that could draw suspicion."
I'm always interested in pieces that show the impact that consumers can have on changing the food system in a market economy, as stated here,
"Ali Dibadj, a Bernstein analyst who covers the packaged food and beverage industry, says the changes reflect a shift from 'democratization to activism' by consumers.
'It used to be that people would just decide not to buy the product. Now they’re actually agitating for change,' Dibadj said. 'There’s a bullhorn — which is the Internet — so you can get a lot of people involved very quickly.' '
Could we possibly remove "unpronounceable" from our list of reasons-we-fear-ingredient-X? If we were limited to consuming only ingredients we can pronounce, we'd all have perished within a few days of being born. If we were limited to consuming only ingredients we can pronounce, many of us would need to swear off mascarpone, capicola and chipotle peppers (according to a mess of threads right here on Chowhound).
Maybe instead of complaining that a word is "unpronounceable," people could, I dunno, learn to pronounce it.