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Fairway Kosher Bakery

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Maven123 Jan 5, 2014 04:32 PM

Fairway has announced that their kosher baked goods, which are not packaged, are no longer kosher. This is a terrible shame. I understand the change is due to a change in supervision from Rabbi Marmostein to the Kof-K. The quality of the diary bakery was quite good, so this is an unfortunate loss to the community.

  1. d
    DebbyT Jan 5, 2014 04:34 PM

    Can you put up a link to their announcement?

    1 Reply
    1. re: DebbyT
      m
      Maven123 Jan 5, 2014 04:41 PM

      There is a sign posted near the counter of the store on the UWS. Also, KJ's newsletter indicates the change in status.

    2. s
      shoelace Jan 5, 2014 04:40 PM

      so does include the bagels and baguettes, which they make in store?

      1 Reply
      1. re: shoelace
        m
        Maven123 Jan 5, 2014 04:50 PM

        No. It includes the cakes in the diary case.

      2. c
        cheesecake17 Jan 5, 2014 05:26 PM

        Is this at all fairway stores?

        10 Replies
        1. re: cheesecake17
          m
          Maven123 Jan 5, 2014 05:45 PM

          Yes, The kof-k is exercising quality control and all the various kosher products made by Fairway are now under their supervision.

          1. re: Maven123
            c
            cheesecake17 Jan 5, 2014 05:48 PM

            What a shame. One of the best places for a dairy cake.

            1. re: cheesecake17
              m
              Maven123 Jan 5, 2014 05:51 PM

              I agree. People should complain and maybe something will be done.

            2. re: Maven123
              queenscook Jan 5, 2014 06:21 PM

              I'm sorry, but I'm confused. If the products are now under the Kof-K, what is the change in kashrut status?

              1. re: queenscook
                m
                Maven123 Jan 5, 2014 07:05 PM

                The Kof-K has replaced Rabbi Marmostiein. When the Bakery was under his supervision, all of the cakes and pastries were under his supervision. Since the Kof-K has replaced him, it was their decision that the diary cakes and pastries were no longer kosher. Apparently they have different standards.

                1. re: Maven123
                  queenscook Jan 5, 2014 10:49 PM

                  OK, I understand what you are saying, but if the Kof-K is now the supervising agency, what bakery items will they be supervising?

                  1. re: queenscook
                    d
                    DeisCane Jan 6, 2014 06:06 AM

                    Sounds like just the parve stuff?

                    1. re: DeisCane
                      m
                      Maven123 Jan 6, 2014 06:25 AM

                      Since Fairway now has their own catering, and the Kof-K is the supervising agency for anything that comes out of their facility, it was decided that every food item produced under their name should be under one supervision. The Kof-K obviously had better name recognition nationally than Rabbi Marmostein. As you probably know, Fairway is undergoing major expansion plans. One can only surmise, that the Kof-K has stricter controls and that the diary baked goods, because they were unpackaged, were therefore now unacceptable.

                      1. re: Maven123
                        a
                        avitrek Jan 6, 2014 07:56 AM

                        That makes it sound like bread could also be affected which would really be a loss. At least on the UWS Rabbi Marmostein randomly stops by every day at a different time to check the displays.

                        And if it is just unpackaged, then what about the pies that are boxed and labeled, but dairy?

                        1. re: avitrek
                          a
                          AdinaA Jan 6, 2014 09:22 AM

                          Yes, I've seen him in the bakery department.

          2. p
            PotatoPuff Jan 5, 2014 06:09 PM

            So what does this affect other than the dairy cakes?

            1. e
              EvanM Jan 6, 2014 08:15 PM

              I heard that their kosher buyer told the management that the orthodox Jews don't buy dairy baked goods and only want the parev stuff. But it could also be the Kaf-K want to push their clients who make packaged kosher dairy cakes and pastries..... they have taken on lots of the local suppliers, Treat Shop, Grimaldi, Chris' Cookies, a couple of cheese cake places..... But even if Fairway now went public they would probably still be responsive to consumer input

              1. queenscook Jan 6, 2014 09:13 PM

                Since I work only five minutes away, I stopped by the Douglaston Fairway today to see what the story was. A sign posted by the bakery counter said that as of Jan 1, the non-packaged goods were no longer certified. Truthfully, over the past couple of years, I had bought quite a number of the small dairy cakes, and never had one I liked, so I'm not missing the cakes all that much. On the other hand, I am currently in mourning for the loss of the cannolis, the likes of which are impossible to find kosher (other than from Sapienza Bakery, which is not convenient for me at all).

                I do intend to contact Fairway, to let them know about my displeasure with this decision. I intend to point out that every time I went in to pick up a cannoli, I bought at least $25 worth of other groceries. I just won't be stopping by there as much anymore, because I can get most of the other groceries I bought there just about anywhere. It was truly those cannolis that drew me in. Such a loss.

                3 Replies
                1. re: queenscook
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                  avitrek Jan 7, 2014 03:36 AM

                  Is the bread still kosher?

                  1. re: avitrek
                    queenscook Jan 7, 2014 05:17 AM

                    Yes, according to the sign.

                    1. re: avitrek
                      a
                      AdinaA Jan 7, 2014 06:23 AM

                      Yes.

                  2. a
                    AdinaA Jan 7, 2014 06:23 AM

                    Fairway says: "There has been a change in our kosher supervision, but all fresh baguettes, bagels and loose breads are still parve!"

                    1 Reply
                    1. re: AdinaA
                      k
                      Kosher Critic Jan 7, 2014 12:38 PM

                      Will the boxed baked goods like the fruit pies still be kosher -dairy? This reminds me of the Kof-K policy that went into effect regarding Bread Alone breads, i.e., only packaged breads are certified.

                    2. a
                      AdinaA Jan 7, 2014 12:47 PM

                      They are answering questions within hours, both on twitter and by email.

                      "Thank you for writing us with your concerns about Fairway Market and our Bakery Department. After sharing your message with senior and store management, I was advised that all of our Freshly Baked Baguettes, Bagels, Rolls, Pre-Packaged Cupcakes and Pies will still be certified Kosher by KOF-K and Rabbi Avrohom Marmorstein. While Fairway’s Private Label Line of cakes and pastries offered in our Bakery case will no longer be certified Kosher, we will continue to carry a wide variety of packaged Kosher cakes and pastries, both parve and dairy from quality bakeries such as Lilly’s, Oberlander, and Kaff. Additionally, the Special Occasion cakes available from our Catering Department are also certified Kosher by KOF-K and Rabbi Avrohom Marmorstein.

                      "KOF-K continues to certify all of our other Kosher products with the supervision of Rabbi Marmorstein, such as Rotisserie Chicken, Nut Butters, Fresh Roasted Coffees, Fresh-Made Kosher Sushi, Fresh Meat and Poultry, Fairway Private Label Olive Oils and Fresh Kosher Seafood."

                      8 Replies
                      1. re: AdinaA
                        p
                        PotatoPuff Jan 7, 2014 01:48 PM

                        Ugh, now where can we get kosher croissants?

                        1. re: PotatoPuff
                          bagelman01 Jan 7, 2014 04:35 PM

                          Here in Connecticut they are sold bagged by the dozen (not frozen) in Stop and Shop shlepped from Montreal with an MK on the bag (as well as the Stop and Shop bakery label with the KVH if the individual S&S has a kosher bakery, as many do)

                          1. re: bagelman01
                            queenscook Jan 7, 2014 05:06 PM

                            Are they fresh and crisp/crunchy like good croissants?

                            And a dozen? When I buy a croissant, I don't want another 11 to have to "get rid of."

                            I sent Fairway an email telling them essentially what I said upthread. I don't imagine I'll hear anything different than Adina did, but we'll see.

                            1. re: queenscook
                              bagelman01 Jan 7, 2014 05:32 PM

                              QC
                              Here in CT Fairway has to compete with Stop and Shop. The bagged Croissants are not crispy/crunchy. I don't equate crispy/crunchy to being a good croissant, I equate flakey and melt in your mouth feel to make a good croissant.
                              In fact, if I find croissants that are crispy/crunchy then I judge them to be over baked, or have been baked in too high a temp oven, or had too much shortening or butter in the dough. At least that was the way I was taught more than 35 years ago on the bakery business.

                              Fairway is currently negotiating to take over an empty supermarket in my town. Personally I'd like to see them here, even without the discontinued kosher baked goods.

                            2. re: bagelman01
                              p
                              PotatoPuff Jan 9, 2014 09:42 AM

                              No Stop and Shop here on the Upper West Side :(

                          2. re: AdinaA
                            k
                            Kosher Critic Jan 7, 2014 03:33 PM

                            Thank you for tracking down the answers.

                            1. re: AdinaA
                              a
                              avitrek Jan 9, 2014 09:44 AM

                              I haven't gotten a response in over a day. I must say, I'm disappointed in their customer relations department.

                              1. re: avitrek
                                queenscook Jan 9, 2014 09:50 AM

                                I haven't either, but I told them not to bother replying if it was only going to be a form letter. I want to know that they're really listening to their customers. If not, I don't need a form letter clogging up my inbox.

                            2. a
                              avitrek Jan 12, 2014 02:43 PM

                              I stopped by Fairway today and this is the sign they have posted. I can confirm that the pastries and the cakes in the cases are no longer marked kosher. The pies and any packaged goods are still kosher. Also the breads, even the ones in the case as opposed to the baguettes are still kosher.

                              In addition, this is the report I got from someone else who spoke to Rabbi Marmorstein:

                              "Spoke to Rabbi Marmorstien at Fairway today. Kof K convinced the supermarket that if they want to grow outside of NY, they need a national supervision company. We can start a petition to ask Fairway to keep supervision of dairy pastry on the UWS only, and they'd probably do it with Rabbi Marmorstein. There is a systemic issue with michig trays being "borrowed" by other depts on Saturday nights, but with proper supervision by Rabbi Marmorstein, this issue will be addressed."

                              I encourage everyone to email Fairway and ask them about keeping Rabbi Marmorstein to certify whichever local stores they can agree to with him.

                               
                              1 Reply
                              1. re: avitrek
                                m
                                Maven123 Jan 12, 2014 04:46 PM

                                I would sign the petition. I think the loss of affordable and delicious diary cakes is a loss to the UWS community.

                              2. m
                                Maven123 Jan 13, 2014 06:48 AM

                                I spoke with Rabbi Marmorstein who indicated that if enough community pressure is put on Fairway, they could possibly revert back to making everything in the Bakery kosher once again.

                                9 Replies
                                1. re: Maven123
                                  s
                                  superdanni Jan 13, 2014 07:07 AM

                                  Can you please post the phone #/email address for us to contact Fairway? (Its on the flier but I can't make it out) Thanks.

                                  1. re: superdanni
                                    m
                                    Maven123 Jan 13, 2014 07:31 AM

                                    I don't know what you are referring to, however, if you write to Rabbi Marmorstein at Rabbi@mehadrin.org he would be able to give you the exact name and person to address this issue. Otherwise, contact them at their corporate website. I think, however, it is best to have as many individuals as possible write in and call.

                                    1. re: superdanni
                                      a
                                      AdinaA Jan 13, 2014 07:33 AM

                                      Vanessa.Floerke@fairwaymarket.com
                                      support@fairwaymarket.com

                                      1. re: AdinaA
                                        s
                                        shoelace Jan 13, 2014 08:12 AM

                                        vanessas direct line is 6466168088

                                        1. re: AdinaA
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                                          PotatoPuff Jan 14, 2014 11:49 AM

                                          Email sent! Let's see if they reply.

                                          1. re: PotatoPuff
                                            s
                                            superdanni Jan 14, 2014 12:02 PM

                                            I sent the email to Vanessa, and received a pretty standard form letter in response :(

                                            1. re: superdanni
                                              m
                                              Maven123 Jan 14, 2014 01:14 PM

                                              Maybe there is someone higher up on the chain who needs to be contacted

                                              1. re: Maven123
                                                k
                                                koshergourmetmart Jan 21, 2014 08:56 AM

                                                got this email from vanessa
                                                Dear Alyssa,

                                                Thank you for writing us with your additional concerns. After sharing your message with senior management, I was advised that we value Rabbi Marmorstein as a part of the Fairway Family, and the changes are a necessary move that we must take to grow our Kosher and Non-Kosher offerings. Over the next few months, we will be sourcing a full line of Kosher Packaged Products. We have not made any ingredient changes to our Freshly Baked Bakery goods, and there have been no certification changes on any of our packaged products.

                                                I hope I was able to address your concerns.

                                                We appreciate your patronage and look forward to serving you at Fairway Market.

                                                Regards,
                                                Vanessa Floerke

                                                1. re: koshergourmetmart
                                                  m
                                                  Maven123 Jan 21, 2014 03:32 PM

                                                  I spoke with Sara Mcmonigle at Fairway via phone call. Rabbi Marmorstein gave me her name. It seems that there is a possibility that the store's bakery on 74th Street only could be made kosher again since these baked goods come out of their Harlem oven which is 100% kosher. If you feel strongly, I suggest you call her as well to express your desire for the diary baked goods be certified once again.

                                    2. m
                                      Maven123 Feb 4, 2014 02:49 PM

                                      Update. I just received an email from Rabbi Marmorstein that the baked goods sold in the cases will once again be certified kosher in a few days. This Kashrut certification only applies to the stores on the Upper West Side, Harlem and Upper East Side.

                                      13 Replies
                                      1. re: Maven123
                                        g
                                        GilaB Feb 4, 2014 03:25 PM

                                        Great! Thank you for letting us know.

                                        1. re: Maven123
                                          s
                                          shoelace Feb 5, 2014 09:26 AM

                                          :-( we miss them in douglaston as well!

                                          1. re: shoelace
                                            queenscook Feb 5, 2014 09:53 AM

                                            Not only do I second that, but the worker at the bakery counter when I was there last, commented that there has been a drop off in sales. He said that he told them, whoever "them" is, that he predicted that would be a drop off, and indeed that's what he has seen.

                                            1. re: queenscook
                                              s
                                              susiejane Feb 5, 2014 10:44 AM

                                              and although I live n the Five Towns I shop the Westbury Fairway frequently as my son lives across the street. and he misses it even more. I email Vanessa again but it seems rather useless.

                                              1. re: susiejane
                                                a
                                                avitrek Feb 5, 2014 11:11 AM

                                                If the sales continue to drop at the other stores I'm sure they'll consider hiring a local mashgiach for those stores too. But the sales need to justify it.

                                                1. re: avitrek
                                                  s
                                                  shoelace Feb 5, 2014 12:13 PM

                                                  ive seen a couple of people walk up, order, then see the sign and say forget it and walk away

                                                  even people who arent necessarily kosher, many have friends who are- or want to bring things in to work that include people who are

                                                  theyve lost all of that business as well

                                                  and well- me in general- the douglaston kosher offerings have changed in a couple of ways, the bakery thing, their meat is now prepackaged teva stuff (which was why i stopped buying meat at costco- im not in to the teva stuff) instead of cut and packaged by fairway, their kosher freezer offerings are far more limited

                                                  if i have to go somewhere else to buy meat and bakery, then i stay there, the bakery/meat was my major draw

                                                  1. re: shoelace
                                                    c
                                                    cheesecake17 Feb 5, 2014 12:29 PM

                                                    The Brooklyn store is also lacking in meat. Small section of ore packed stuff that never looks fresh. They used to have a nice cheese section but now it's nothing special.

                                                    Don't have much to say about the bakery, as everything was sold out the last time I was there

                                                    1. re: shoelace
                                                      c
                                                      craigcep Feb 5, 2014 01:53 PM

                                                      They always carried Teva meat. I don't know anything about them not having their own stuff though.

                                                    2. re: avitrek
                                                      s
                                                      susiejane Feb 5, 2014 03:07 PM

                                                      I believe Rabbi Marmorstein certified the
                                                      Plainview store and Westbury since it opened last year, but Westbury was in conjunction with Kof k. The kosher deli and takeout counter in Westbury recently was closed. they were not doing enough business to sustain it. They still are selling rotisserie chickens.

                                                      1. re: susiejane
                                                        s
                                                        shoelace Feb 5, 2014 07:29 PM

                                                        i never asked who was selling them their meat, but it was never that prepackaged vacuum sealed not smoothly and evenly sliced or properly marbelled stuff that i see now in queens

                                                        one of my biggest pet peeves is when i buy steaks and theyre thinner in some places and thicker in the others- and that consistency is one of the reasons that i steadily shopped fairway as my meat source- no more! now im searching for another source :-(

                                                        1. re: susiejane
                                                          k
                                                          koshergourmetmart Feb 6, 2014 03:53 PM

                                                          just got an email from fairway announcing the kashrut of baked goods under Rabbi marmorstein

                                                          1. re: koshergourmetmart
                                                            queenscook Feb 6, 2014 04:41 PM

                                                            At all locations or just the Manhattan locations mentioned above?

                                                            1. re: queenscook
                                                              k
                                                              koshergourmetmart Feb 6, 2014 04:54 PM

                                                              JUst NYC Harlem yes and ued

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