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Slate.com: "Why Is Hellmann’s Mayonnaise So Darn Good?: An investigation into the amazing qualities of a 100-year-old condiment."

zippo Jan 1, 2014 07:23 PM


Part of the appeal of Hellmann’s is its nonoffensiveness, its lack of off-putting flavors or textural qualities, what Jones calls its “overall approachability.” There is no taste of oxidized oil. It’s not too sweet or sour. But neither is it bland. It has personality, zing, and the inscrutable quality known as “amplitude.” In a 2010 New Yorker piece on ketchup, Malcolm Gladwell wrote that amplitude is “the word sensory experts use to describe flavors that are well blended and balanced, that ‘bloom’ in the mouth. … When something is high in amplitude, all its constituent elements converge into a single gestalt.”

  1. monkeyrotica Jan 6, 2014 03:19 PM

    If Hitler was a condiment, he'd be mayo. There. Someone had to say it.

    1 Reply
    1. re: monkeyrotica
      LurkerDan Jan 6, 2014 03:23 PM


    2. m
      mwk Jan 6, 2014 01:38 PM

      it is the only Mayonnaise that exists, as far as I'm concerned. All the others have that gawdawful nasty sweet pickle relish/Miracle Whip thing going on.

      4 Replies
      1. re: mwk
        linguafood Jan 6, 2014 03:05 PM

        Duke's has nothing nasty sweet going on.

        1. re: linguafood
          mcf Jan 6, 2014 05:50 PM

          Nor Trader Joe's Organic.

          1. re: mcf
            linguafood Jan 7, 2014 10:13 AM

            I think we talked about this before, though I don't remember now if I tried the organic or regular mayo. I positively hated it -- all I got was a greasy mouthfeel and not much taste.

            There's a mayo for everyone :-)

            1. re: linguafood
              mcf Jan 7, 2014 12:27 PM

              I never tried the regular. I'm told there's a difference.

      2. s
        smtucker Jan 4, 2014 04:46 PM

        I once upon a time enjoyed Hellmann's and then it got too sweet. Tried one more jar before moving to homemade. I eat a lot less mayo now, and never on a whim.

        1 Reply
        1. re: smtucker
          debbiel Jan 4, 2014 06:02 PM

          "I eat a lot less mayo now, and never on a whim."

          I'm sorry for your loss. ;)

        2. Melanie Wong Jan 3, 2014 12:11 PM

          Link to the article:

          2 Replies
          1. re: Melanie Wong
            mcf Jan 3, 2014 01:30 PM

            I can't trust any chef who sings the praises of 2013 Hellman's.

            1. re: mcf
              jpc8015 Jan 3, 2014 01:43 PM

              I can.

          2. coll Jan 2, 2014 10:08 AM

            It has to do with the egg in there, I don't remember the specifics but they claim that if you are going to bake something with mayo in it, Hellmanns is the only one that will puff up nicely rather than breaking and getting greasy. The way they emulsify it or something.

            1. g
              gourmanda Jan 2, 2014 09:51 AM

              I used to buy Hellmann's until they switched to water being the second listed ingredient.

              1. linguafood Jan 2, 2014 09:04 AM

                Duke's all the way. Blows Hellman's out of the water.

                7 Replies
                1. re: linguafood
                  mcf Jan 2, 2014 09:12 AM

                  Does it come in glass jars?

                  1. re: mcf
                    debbiel Jan 2, 2014 09:32 AM

                    Sadly, no. At least not what I am able to buy here in central Illinois.

                    1. re: mcf
                      linguafood Jan 2, 2014 09:45 AM

                      No, but I don't share many people's paranoia about plastic containers, and I try to reuse the jars for salad dressings or other things.

                      1. re: linguafood
                        mcf Jan 2, 2014 10:17 AM

                        This other person thanks you for the "paranoid" label.

                        I like to think of it as reasonable caution and *healthy* suspicion.

                        1. re: mcf
                          linguafood Jan 2, 2014 10:26 AM

                          Oops. No offense meant. But as someone who's lifestyle in terms of healthiness could be debatable, food stored in plastic is really the least of my worries.

                          We're all gonna die, one way or the other :-)

                          1. re: linguafood
                            sal_acid Jan 2, 2014 10:27 AM

                            Fair point.

                            1. re: linguafood
                              mcf Jan 2, 2014 11:30 AM

                              No offense taken. I mean, just because we're paranoid doesn't mean *no one's* out to kill us. ;-)

                              I'm not trying not to die, just going for maximum feel goods til I do.

                    2. d
                      debbiel Jan 2, 2014 08:16 AM

                      Duke's mayo forever!

                      1. j
                        jpc8015 Jan 2, 2014 07:37 AM

                        West of the Rockies it is called Best Foods and it is the standard mayonnaise in my home. I tried saving a buck one time by buying a different brand. I will not make that mistake again.

                        1 Reply
                        1. re: jpc8015
                          LotusRapper Jan 6, 2014 03:14 PM

                          It's Hellmann's all across Canada, AFAIK.

                        2. mcf Jan 2, 2014 06:48 AM

                          I can't stand it any more. Very heavy, low quality soybean oil taste. After consulting CHers, made the switch to Trader Joe's organic in a glass jar.

                          I can eat some soybean oil mayos and enjoy them, but Hellmans took a turn for the worse, IMO. Same with former favorite Ojai Cook. Both are disgusting to me now.

                          Read the comments and weep: motor oil is how it feels to me, as I imagine it to be. http://talk.baltimoresun.com/topic/23...

                          1. coney with everything Jan 2, 2014 05:38 AM

                            It's "good" mayonnaise, according to Ina. Which makes it good enough for me!

                            2 Replies
                            1. re: coney with everything
                              4X4 Jan 2, 2014 05:48 AM

                              IMHO there is no such thing as "good" mayo. I've always hated mayo and I always will!

                              1. re: 4X4
                                Antilope Jan 7, 2014 11:38 PM

                                This is like going into a baseball game, getting up during the game and yelling, "I hate baseball!". What's the point?

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