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Dec 2, 2013 03:14 AM

new openings in Florence

Laduree opens on via della vigna nuova on december 8th and Eataly opens on via martelli ( near the duomo) on December 15th ( date to be confirmed)

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  1. Wow, Florence is almost as busy with new openings as Rome. Crisis? What crisis?

        1. re: DavyTheFatBoy

          not a reason to come to florence but it you live here-- we love new things-- and if you are here-- and walking around - you may be interested-

          if you have never seen an EATALY, they are full of regional italian specialties which are almost impossible for us to find living here in Florence and as an ex pastry chef-- French macaroons are good!

          The central market will have a new culinary center opening up n march---- in the upstairs of the San Lorenzo market---

          1. re: Diva

            The problem is that almost every dollar spent by Florentines at EATALY on Tuscan products, is a dollar less spent in every other market and food store in Florence, particularly San Lorenzo.

            1. re: allende

              I have lived in Florence for the past 30 years and lived and brought my clients to san lorenzo for 20 years. The market has been dying for years. Most of the city has been abbandoned by the Florentines as rents are catered to Students and tourists and Florentines have moved to the cheaper outer areas.

              The top floor of the San Lorenzo market was closed over 3 years ago, due to the lack of local clientle. The downstairs has survived by converting to tourism- colored pasta, fake balsamic vinegar etc.

              The upstairs has just been given to a private company that is creating a "Eataly" style space upstairs with food mall, bookstore, and cooking classes, open late, the actual downstairs will still close it seems.

              I have been to the Eataly in Torino, Bologna and Rome. It is a place to visit. Locals probably will NOT shop there-- as it is expensive unless they want something from another region in Italy which is not available here at all.

              What IS affecting Florence which bothers me more-- is the opening of places like the Hard Rock Caffe and the fast food places. Discount grocery stores selling crappy cheap products.

              I do not believe Italy has closed down any of the markets in any of the towns it has opened in. We all adore our own butchers and vendors. Yes, one may decide to buy a fassone steak to try it. I bet most Florentines have never had one!

              getting Torinese breadsticks, or regional cheeses is a plus.

              I have a love/hate relationship with Eataly, but for other reasons- which i think are much more serious.

              1. re: Diva

                I have been going to San Lorenzo for 40 years. Yes, it is dying and the top floor was closed and some (many?) of the stalls on the first floor gear themselves to tourists. Yes, it has changed, but there are still some great stalls on the first floor.

                My point was to say a dollar spent by Florentines at Eataly is a dollar less at San Lorenzo and the other food stores and markets in Florence. That's a fact. There are only so many dollars to go around. It will further hasten the deterioration of San Lorenzo, destabilize the other markets and result in the permanent closing of many food stores.

                Eataly is all about PR. In New York at least, it is poor.

                I totally agree that Florence is a mess. It is not only the Hard Rock and other fast food places. The city has become a caricature of itself. It is dirty... and that word connotes more than cleanliness. It is defaced in so many ways and not only with graffiti. How a city can change so much in 30-40 years, from a gem to a ..., should be required reading in any urban planning course. 600 years and it now comes to this.

                1. re: allende

                  i am interested to see how the new group taking over the top floor of the central market will work.

                  I adore the central market- was just there the other day and still love shopping there- but it is sad how it has changed.

                  have we met?

            2. re: Diva

              We have an Eataly here in Manhattan, a block from work, and I don't find myself there too often, although much of their stuff is good to excellent (if somewhat pricey). It's much more satisfying to shop at the little places, DiPalo, Buon Italia, Faiccos, etc.

              I feel the same in Florence - I'd rather eat and shop at San Ambrogio or local one off's (or Picchi's little collection) rather than chains that exist around the world.

              1. re: DavyTheFatBoy

                yes, i agree, i think the local shops cost less and support them fully. But just as i ADORE my cheese shop in the central market for carrying spanish and english cheeses, the reality of being able to get regional italian products to cook with, is a treat, expensive, but a treat.

                I often go to Rome to get guanciale at one of my favorite artisanal butchers, but that is a very expensive trip to shop!

                Or Torino for chocolate from Guido Gobino or Guido Castagno!

                I understand in NY you get a fabulous choice of Italian foods at Little italy--- that cost less too! i wonder if EATALY is bringing in things that don't already exist?

                I have been twice to Eataly with my Italian friends in Torino, the first time was fun, it was like a disneyland of food- the second time the fun had worn off!

                But i did pick up cardomom and dried dill, which is almost impossible for me to find here.