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Has Sriracha jumped the shark?

s
seamunky Nov 14, 2013 06:52 PM

That's the opening line to Huffington Post's article regarding Subway's new Sriracha Chicken Melt and Sriracha Steak Melt.

Their headline, however, is "Subways's Sriracha Sauce Goes National, And It's Good"

Thoughts? Who's gonna try one?

http://www.huffingtonpost.com/2013/11...

  1. i
    INDIANRIVERFL Nov 20, 2013 03:51 AM

    Taco Bell has a winner with any of their products that incorporate the use of Doritos. I am sure Subway is hoping to replicate that success.

    Bottles of Sriracha on the table at Per Se would definitely be jumping the shark.

    1. enbell Nov 19, 2013 09:44 PM

      Maybe it has:
      http://www.grubgrade.com/2013/11/19/n...

      1. f
        ferret Nov 18, 2013 11:17 AM

        Do condiments jump the shark? Don't they just become ubiquitous? (e.g. "wasabi" flavored anything).

        4 Replies
        1. re: ferret
          s
          small h Nov 18, 2013 11:25 AM

          <Do condiments jump the shark?>

          To jump the shark means to try something so ridiculous and desperate that it exposes the bankruptcy of what was once a good idea. If Huy Fong Foods decided to market sriracha-glazed cronuts stuffed with bacon and quinoa, that would indicate that Huy Fong Foods had jumped the shark. But plain ol' sriracha sauce would be just fine.

          1. re: small h
            f
            ferret Nov 18, 2013 01:58 PM

            I get that and am well familiar with its Happy Days origins. I'm just perplexed at its application in this context. Condiments are either obscure or commonplace, so its presence as a potato chip flavor or appearance in a Subway special means that its now reached the acceptance level and widespread recognition of habaneros or wasabi-flavored sauces. "Jumping the shark" just seems misplaced here.

            1. re: ferret
              s
              small h Nov 18, 2013 03:46 PM

              I agree. I think what the OP is really asking is whether sriracha is "over." (No. No more than fish sauce or smoked paprika.)

              1. re: ferret
                s
                seamunky Nov 18, 2013 04:51 PM

                I agree that its use is a bit misplaced here. If anything, it's Subway that's doing the jumping. Off the tracks and onto the Sriracha bandwagon! (Not that it's a bad thing.) I predict that sriracha packets are going to become more commonplace!

          2. Boston_Otter Nov 18, 2013 11:15 AM

            Just as a quick followup -- I tried the Sriracha Chicken Melt for lunch.

            The sauce is pretty good stuff. It's surprisingly spicy; usually "hot sauce" at fast food places is very wimpy, but it's got a good burn, a lot of flavor, and it'd go well on lots of things. It has that garlic-chili flavor that sriracha does, so hey, not bad.

            1 Reply
            1. re: Boston_Otter
              s
              seamunky Nov 18, 2013 04:47 PM

              That's good to hear that the sauce still has burn especially since it is a "creamy Sriracha sauce". I know a lot of people like mayo mixed with sriracha.

            2. Atomic76 Nov 17, 2013 10:22 PM

              There are other companies making Sriracha sauces in the US these days. We have a bottle of Kikkoman Sriracha sitting on our shelves - I haven't tried it yet though.

              Subway's sandwiches need all the help they can get, lol.

              1. Ruth Lafler Nov 17, 2013 12:02 PM

                No, i think other people are capitalizing on it, not doing any jumping itself.

                1. j
                  jbsiegel Nov 16, 2013 05:50 PM

                  I would say yes...along with pumpkin (although I assume this is seasonal).

                  ...and BTW...Subway is awful. Living in New Jersey, it is nowhere near a real sub!

                  1 Reply
                  1. re: jbsiegel
                    njmarshall55 Nov 17, 2013 07:03 PM

                    Amen to that! from another NJ native.

                  2. Boston_Otter Nov 16, 2013 07:14 AM

                    The crazy thing about sriracha is that the company that makes "rooster sauce" does zero promotion, zero advertising, and zero marketing. It's more or less run by one guy who says he pays no attention to how his product's selling. Any stuff like these subs (or the sriracha-flavored Lay's chips) is just capitalizing on the flavor itself, which is fine with me.

                    4 Replies
                    1. re: Boston_Otter
                      juliejulez Nov 17, 2013 05:02 PM

                      There are lots of different brands of sriracha. The "rooster sauce" is just one brand. Now, much of sriracha's popularity could probably be attributed to the rooster sauce, but it's not the only game in town.

                      Serious Eats did a taste test of various srirachas. http://www.seriouseats.com/2013/06/ta...

                      As for Subway having it on a sandwich, well, Subway just follows the trends. Sriracha is trendy right now.... many people out there will eat something just because it has sriracha in the name.

                      As for trying the sandwich, probably not. I rarely go to Subway and if I do, it's spicy italian all the way for me.

                      1. re: juliejulez
                        Boston_Otter Nov 17, 2013 05:12 PM

                        Yup, I've got a Thai brand in my fridge right now; I just think it's interesting that the American-based Huy Fong "rooster sauce" folks don't actually seem to be aware or care about their surge in popularity and current trendiness :)

                        1. re: Boston_Otter
                          drongo Nov 19, 2013 04:31 PM

                          Sriracha should be stored in fridge???

                          1. re: drongo
                            Boston_Otter Nov 20, 2013 05:44 AM

                            No, but someone put it there.

                    2. c
                      chileheadmike Nov 15, 2013 06:15 AM

                      I dislike sriracha, almost as much as I dislike Subway. One more reason not to eat there.

                      1. alkapal Nov 15, 2013 05:36 AM

                        sriracha IS the shark.

                        i'd try one.

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