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Has Sriracha jumped the shark?

That's the opening line to Huffington Post's article regarding Subway's new Sriracha Chicken Melt and Sriracha Steak Melt.

Their headline, however, is "Subways's Sriracha Sauce Goes National, And It's Good"

Thoughts? Who's gonna try one?

http://www.huffingtonpost.com/2013/11...

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  1. sriracha IS the shark.

    i'd try one.

    1. I dislike sriracha, almost as much as I dislike Subway. One more reason not to eat there.

      1. The crazy thing about sriracha is that the company that makes "rooster sauce" does zero promotion, zero advertising, and zero marketing. It's more or less run by one guy who says he pays no attention to how his product's selling. Any stuff like these subs (or the sriracha-flavored Lay's chips) is just capitalizing on the flavor itself, which is fine with me.

        4 Replies
        1. re: Boston_Otter

          There are lots of different brands of sriracha. The "rooster sauce" is just one brand. Now, much of sriracha's popularity could probably be attributed to the rooster sauce, but it's not the only game in town.

          Serious Eats did a taste test of various srirachas. http://www.seriouseats.com/2013/06/ta...

          As for Subway having it on a sandwich, well, Subway just follows the trends. Sriracha is trendy right now.... many people out there will eat something just because it has sriracha in the name.

          As for trying the sandwich, probably not. I rarely go to Subway and if I do, it's spicy italian all the way for me.

          1. re: juliejulez

            Yup, I've got a Thai brand in my fridge right now; I just think it's interesting that the American-based Huy Fong "rooster sauce" folks don't actually seem to be aware or care about their surge in popularity and current trendiness :)

            1. re: Boston_Otter

              Sriracha should be stored in fridge???

        2. I would say yes...along with pumpkin (although I assume this is seasonal).

          ...and BTW...Subway is awful. Living in New Jersey, it is nowhere near a real sub!

          1 Reply
          1. re: jbsiegel

            Amen to that! from another NJ native.

          2. No, i think other people are capitalizing on it, not doing any jumping itself.