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Has Sriracha jumped the shark?

That's the opening line to Huffington Post's article regarding Subway's new Sriracha Chicken Melt and Sriracha Steak Melt.

Their headline, however, is "Subways's Sriracha Sauce Goes National, And It's Good"

Thoughts? Who's gonna try one?

http://www.huffingtonpost.com/2013/11...

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  1. sriracha IS the shark.

    i'd try one.

    1. I dislike sriracha, almost as much as I dislike Subway. One more reason not to eat there.

      1. The crazy thing about sriracha is that the company that makes "rooster sauce" does zero promotion, zero advertising, and zero marketing. It's more or less run by one guy who says he pays no attention to how his product's selling. Any stuff like these subs (or the sriracha-flavored Lay's chips) is just capitalizing on the flavor itself, which is fine with me.

        4 Replies
        1. re: Boston_Otter

          There are lots of different brands of sriracha. The "rooster sauce" is just one brand. Now, much of sriracha's popularity could probably be attributed to the rooster sauce, but it's not the only game in town.

          Serious Eats did a taste test of various srirachas. http://www.seriouseats.com/2013/06/ta...

          As for Subway having it on a sandwich, well, Subway just follows the trends. Sriracha is trendy right now.... many people out there will eat something just because it has sriracha in the name.

          As for trying the sandwich, probably not. I rarely go to Subway and if I do, it's spicy italian all the way for me.

          1. re: juliejulez

            Yup, I've got a Thai brand in my fridge right now; I just think it's interesting that the American-based Huy Fong "rooster sauce" folks don't actually seem to be aware or care about their surge in popularity and current trendiness :)

            1. re: Boston_Otter

              Sriracha should be stored in fridge???

        2. I would say yes...along with pumpkin (although I assume this is seasonal).

          ...and BTW...Subway is awful. Living in New Jersey, it is nowhere near a real sub!

          1 Reply
          1. re: jbsiegel

            Amen to that! from another NJ native.

          2. No, i think other people are capitalizing on it, not doing any jumping itself.

            1. There are other companies making Sriracha sauces in the US these days. We have a bottle of Kikkoman Sriracha sitting on our shelves - I haven't tried it yet though.

              Subway's sandwiches need all the help they can get, lol.

              1. Just as a quick followup -- I tried the Sriracha Chicken Melt for lunch.

                The sauce is pretty good stuff. It's surprisingly spicy; usually "hot sauce" at fast food places is very wimpy, but it's got a good burn, a lot of flavor, and it'd go well on lots of things. It has that garlic-chili flavor that sriracha does, so hey, not bad.

                1 Reply
                1. re: Boston_Otter

                  That's good to hear that the sauce still has burn especially since it is a "creamy Sriracha sauce". I know a lot of people like mayo mixed with sriracha.

                2. Do condiments jump the shark? Don't they just become ubiquitous? (e.g. "wasabi" flavored anything).

                  4 Replies
                  1. re: ferret

                    <Do condiments jump the shark?>

                    To jump the shark means to try something so ridiculous and desperate that it exposes the bankruptcy of what was once a good idea. If Huy Fong Foods decided to market sriracha-glazed cronuts stuffed with bacon and quinoa, that would indicate that Huy Fong Foods had jumped the shark. But plain ol' sriracha sauce would be just fine.

                    1. re: small h

                      I get that and am well familiar with its Happy Days origins. I'm just perplexed at its application in this context. Condiments are either obscure or commonplace, so its presence as a potato chip flavor or appearance in a Subway special means that its now reached the acceptance level and widespread recognition of habaneros or wasabi-flavored sauces. "Jumping the shark" just seems misplaced here.

                      1. re: ferret

                        I agree. I think what the OP is really asking is whether sriracha is "over." (No. No more than fish sauce or smoked paprika.)

                        1. re: ferret

                          I agree that its use is a bit misplaced here. If anything, it's Subway that's doing the jumping. Off the tracks and onto the Sriracha bandwagon! (Not that it's a bad thing.) I predict that sriracha packets are going to become more commonplace!

                      1. Taco Bell has a winner with any of their products that incorporate the use of Doritos. I am sure Subway is hoping to replicate that success.

                        Bottles of Sriracha on the table at Per Se would definitely be jumping the shark.