Vegetables.. an image problem (NYTimes)
I like the solicitation for slogans on the 6th floor webpage:
"We invite you to come up with a slogan or branding concept for these other tough-sell vegetables: peas, cauliflower, beet, cabbage or turnip. Submit your idea below. "
I submitted for cauliflower: "Add your own color!"
I imagine a campaign focusing on cauliflower's versatility and a blank canvas for culinary artists.