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McDonalds replaces $1 McDoubles with sliced apples, hopes nobody notices.

http://money.cnn.com/2013/10/24/news/...

If they wanted to save money, they should stop selling wraps/salads that nobody wants.

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  1. Actually they are simply raising the price of the McDouble to $1.69. Big whup.

    4 Replies
    1. re: carolinadawg

      Wherever there's a McDonalds, within a mile, there's a Wendys or Burger King or Taco Bell with a 99 cent Value Menu where you can get something as good or better than a McDouble for a dollar. Until their competitors raise their prices 69%, McD's is going to lose customers for the only part of their menu that showed any sales growth. Or people might just wake up and realize how delicious their salads really are.

      1. re: monkeyrotica

        The salads are good. My husband is a McDonald's fiend (don't ask) and when he's making a run for a weekend lunch I ask for the Southwestern chicken salad.

        1. re: monkeyrotica

          Competitors have already raised their prices...for example, a double cheeseburger on BK's value menu is $1.49. I'm pretty sure McDonalds is aware of both the competitive nature of their industry, and the prices of their competition.

        2. re: carolinadawg

          I think a 69% price increase is a pretty big whup.

        3. The only things I'd ever order at McDonald's were $1 McDoubles and Spicy McChickens (and their delicious, delicious breakfasts once in a while), so I'm about to go there even less.

          1 Reply
          1. re: Big Bad Voodoo Lou

            Same here, and the more I think about it, that's probably a good thing.

          2. It was my understanding most items on the $1.00 menu were loss leaders, assuming or hoping the customer would order a soda or fries to make up the deficit of the actual item being sold for $1.00. (Like a Mc Double)

            If that is the case I can certainly see them changing it up a bit to add different items. From what the article said the additions haven't been released yet, so I would wait and see what they add before passing judgment.

            1. I remember reading an article about the "battle of the value menus" between the major fast food restaurants. The author noted McDonald's mistake in naming their menu a "Dollar Menu". They couldn't adjust their prices to rising food costs. Instead, they had to change the product (Double Cheeseburger was replaced with the McDouble to save them a slice of cheese.)

              Wendy's and Burger King, on the other hand, had a Value Menu and previously $0.99 items slowly rose in price ...$1.19...$1.29...$1.49...and now around $1.69

              That slow increase doesn't make news. Renaming your menu to allow a 69% price jump does.

              I think their sales will go down as a result. However, if the Dollar Menu items were really being sold at a loss (as has been suggested on this board), this may help their bottom line. I usually only buy items from the Dollar Menu. I know I'm not paying $1.69 for a McDouble.

              2 Replies
              1. re: seamunky

                The "double stack" at Wendys.(.previously a .99 cent item) is now selling for well over $2 at my Wendys.

                1. re: rochfood

                  Gosh I loved me some .99 double stack back in college. My boyfriend was po' .

              2. That also means the apple slices went from fifty cents to a dollar. That is quite a substantial price increase on both products IMHO

                4 Replies
                1. re: suzigirl

                  I think the article specifically said you get 2 bags of apple slices for $1.00

                  1. re: suzigirl

                    Do people go to McDonalds to eat apples ? I get plenty at home. I go to McDonalds for a treat, ie burgers and maybe fries. Things I can't replicate the taste easily at home.

                    1. re: rochfood

                      I know this because I get the happy meal sized fries and they charge me for the apple slices. The HM sized fry is smaller than the small. I think pre sliced apples would be yukky.

                  2. So it's here. The Dollar Menu & More. I stopped by this morning for a $1 hash browns and a $1 sausage burrito and saw the menu.

                    Newcomers I saw were the BBQ ranch burger
                    http://www.grubgrade.com/reviews/revi...

                    and the buffalo ranch McChicken
                    http://www.brandeating.com/2013/11/re...

                    My favored McDouble is now $1.19 and will probably still be my go-to burger, no ketchup/mustard, extra onions.