Singapore - Krispy Kreme is here!!!
- klyeoh Oct 12, 2013 06:24 AM
Finally, jaded, bored Singaporeans have something sweet to look forward to as Krispy Kreme finally opens its first ever outlet here today, nearly a decade after other Asian countries (Korea, Japan, Thailand, Indonesia, Malaysia, etc.) had theirs.
According to the local Channel NewsAsia network, Krispy Kreme donut fans started queuing up in front of the Tangs Orchard outlet since 11.42am *yesterday* (gasp!). Imagine waiting more than 20 hours out in the open for a donut!!!
You're telling me - when I was on a two-week business assignment in Sydney back in 2006, my company's office there was right across the street from Krispy Kreme's main distribution centre/warehouse for the Australasian region and there was an outlet right up front. I'd have donuts and coffee for breakfast *every day*. By the time I got back to Singapore, I found that I'd gained nearly 10 pounds!!
Ah!! So that's where they all went!!
All the Krispy Kreme outfits started disappreaing from the Toronto landscape a few years ago. Initial huge spike with line-ups and then fizzled out! Too 'unhealthy' ( fatty grease and sugar, the perfect killers ) when the focus nowadays are towards health concious diets!
Like to see how long it'll survive in S'pore?!!
re: Charles Yu
Well, it didn't survive too long in Hong Kong: opened with much fanfare in Sep 2006, then disappeared just as quickly - liquidated in Oct 2008. The overly-sweet donuts did not go down well with the Cantonese.
I think they "may" have the same problem here in Singapore as many Singaporeans are not used to such high sugar levels. Comparatively, Thais, Malaysians, Indonesians and Fiipinos have higher preference for sweet products.
But Singapore these days have a 40% foreign populace, mainly from those countries, plus India (Indians are also used to very, very sweet desserts), and this may be enough to support KK's business, compared to HK which is 95% local-Chinese.
I think KK is a bit late in coming into the S'pore market. Do you remember the doughnut craze in 2006 when people queue up to 3 hours for Donut Factory's doughnuts in the basement of Raffles City? The people who owned Donut Factory finally closed its last outlet this year in June, after making a tidy sum for themselves, I'm sure.
Then, there is J.Co from Jakarta in Raffles City now, started by the would-be franchisees for KK in Indonesia - after they obtained the expertise and the equipment from KK, they decided NOT to take up the franchise but instead use the know-how to start their own doughnut business. Smart.
But overall, as you said, S'poreans don't have much of a sweet tooth, which is why Dunkin Donuts or J.Co did not make as much of a headway here as compared to Thailand or Malaysia.