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RIP: Dave Nichol, 1940-2013

Now in the Pitchman Hall of Fame:


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  1. Those decadent chocolate cookie commercials are total nostalgia for me. :(

    RIP Dave Nichol

      1. re: ylsf

        Memories of Japan bottle with the Kabuki character on the front.

        RIP sir.

      2. My daughter gets one of the Decadent cookies in her lunch just about every day.

        3 Replies
          1. re: kwfoodiewannabe

            He eats the other as he is preparing her lunch so she only gets one!

        1. I have fond memories of reading the Insider's Report and excitedly noting which products I wanted to try. It was never quite the same after Dave left. RIP.

          1. RIP Mr Nichol.

            I looked forward to every Insider's Report, reading anecdotes about Georgia Girl and making lists of new products to try.

            He brought in great products at excellent prices and not just food. That doesn't seem to be the case any more.

            1. His vision and palate made store brands cool. Nowadays it's a corporate team at HQ that make the decisions, but back when it all started, it was all Dave. He made being a foodie seem attainable and cool. All respect.

              3 Replies
                1. re: SpiceMustFlow

                  Don Watt and his ad house had just a bit to do with it, too.

                2. The biography written about him years ago is interesting reading. He may have been a ruthless businessman but he was also a serious foodie who cooked his way through The Joy of Cooking. Too bad he got forced out by family nepotism. He left when it was clear that nobody but a Weston was ever going to run the company. Now we get that whiny little twit in the wire frame glasses instead of Dave, Georgie Girl and Bo.

                  3 Replies
                  1. re: evansl

                    I'm pretty much their target market (married mom ie/ decision maker at many grocery store shopping expeditions) and it kills me they think that guy is a good spokesman. He left his pregnant wife. He's REPUGNANT to soccer moms! I mean I don't care about someone's personal life in terms of buying their products, but put him in commercials??? Did they test-market that?

                    1. re: julesrules

                      When was the last time you saw him on TV plugging Loblaws?

                      1. re: MissBingBing

                        pretty sure Jules is referring to "the kid".