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BRICK HOUSE Tavern & Tap Opening in Neptune rt 66

Sign is now up....wont be long..


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  1. I went to the one in South Plainfield once. Didn't like anything about it.

    12 Replies
    1. re: ebchower

      Where in South Plainfield is there one?

      Neptune Rt. 66? Is this a new build or did it take over that place that went out near the Home Depot, it was only there for like 6 months so I don't even recall the name, across from Wallmart.

      1. re: jrvedivici

        Stelton Road, in the former Bennigans location. I went once when they first opened.

        1. re: jrvedivici

          jrvedivici - You are thinking of East Coast Cookery that replaced Boston's. Brick House will be located on a new pad site on 66 outside of the Jersey Shore Outlets.

          1. re: bgut1

            Gracias, do you have any feed back on East Coast Cookery? That's just a bad area.......although a few miles east on 66 is MJ's which took over the old Beacon Street, which was there forever, but failed, and now MJ's is knocking them dead.

            1. re: jrvedivici

              Is MJ's knocking them dead? I've driven by countless times, but haven't stopped in. There's probably a thread around here somewhere, but it just never caught my eye. Last time I was in that space was in 1988 to see Rich Meyer - one man, one guitar, one good time. I wonder what happened to that guy.

                1. re: Tapas52

                  Thanks for the link Tapas. His schedule page isn't updated, but I hope he's still making the rounds.

                2. re: jsfein

                  I am not a fan of the MJ's brand, but from what I have heard they are doing a very good business. It still blows my mind that MJ's took over the Buttonwood Manor in Matawan.

                  1. re: jsfein

                    Had a good experience at MJ's in Neptune yesterday. Food was good, not outstanding, but good quality for the price. Wife had shrimp tacos and I had fish tacos. The bar was full of Ranger fans for the game. Server was attentive and quick. Three people ate and drank for $59. Decent lunch place after shopping at the outlet mall.

                    1. re: jsfein

                      He is still around. I know he plays at Kerwins Tavern in Middlesex on a semi regular basis.

                    2. re: jrvedivici

                      How Is It A Bad Area? if It Is Then Why Are So Many stores/Restaurants Opening/Succeeding there?

                      1. re: jDemp42

                        Perhaps area wasn't the right term, location is what I meant, that specific location nothing has had luck in. The "area" is fine, sorry.

              1. Good,,, close to home cant wait!!

                1. It's a new building on 66 in front of the outlet stores.

                  1. Is there anything to distinguish this place from all the other chain type pubs/taverns out there?

                    5 Replies
                    1. re: equal_Mark

                      This place is going for the man-cave atmosphere. If that's your thing you might like it.

                        1. re: Tapas52

                          Every time I pass Applbee's or TGI Fridays they are packed. This morning there was a line outside in sub freezing temps waiting to get into Amy's House of Mediocre Food in Long Branch.

                          “No one ever went broke underestimating the intelligence of the American public.” - H.L. Mencken [substitute "taste" for "intelligence"]

                          1. re: equal_Mark

                            Mark - I don't disagree with your premise but Amy's breakfast is more than adequate (or dare I say pretty good). As for Brickhouse the place isn't about the food for me (which on the whole is barely passable) it's about the draft beer selection. A couple pints of Kane along with an order of their decent soft pretzels and I'm good.

                      1. re: equal_Mark

                        Learned something new there today for lunch regarding your question on how they try to distinguish themselves from other restaurants. As i'm sitting there I see a lot of people walking out with what looks like to-go drink cups. I said, "are people that cheap that they're taking their drinks (non-alcoholic obviously) to go??" Apparently they give a complimentary cup of what you were drinking (non alcoholic) to go. I happened to see a lot today because it was lunchtime during the week, so most people were on their lunch from work and of course aren't drinking, drinking. If you check their menu out online, you'll see they have food offerings that you won't find in an those other chain restaurants. Also as jrvedivici mentioned in another reply they have $1 cans of beer served in a paper bag, unfortunately it has to be Pabst, which I find disgusting, but others like it so if you like Pabst you're in luck! Pic is of the Greek Meatballs. Seasoned ground lamb/beef on top of a slice of cucumber and garlic toast served with fresh arugula. It was good.

                      2. Had lunch there Sunday 1/19/14. They have a varied menu, including a brunch menu on Sundays. I had Pork meatballs, sweet/spicy shrimp, & Soft pretzels served w/3 dipping sauces for apps (shared w/friends). I had Proscuitto Eggs benedict for my main. They have a lot of beers including a list of local brews. Had a bloody mary w/pickled vodka and guiness. Good if you like the taste of pickle juice. It was topped with a deviled egg/salami/&cheese. All the items were good, and the pricing wasn't bad at all. If you're a lesbian or Heterosexual man there are very attractive female servers; at this location any how. Aside from her attractiveness and more importantly our server was good and those that assisted her seemed competent. Will definitely go back, especially over the local Applebees, MJ's, or Ruby Tuesday's. Looking forward to trying their Fried olives, double cut pork chops, Beer Bong & Kobe burger.

                        4 Replies
                        1. re: jDemp42

                          Wtf was that about the servers???? Can you go over that again for us?


                          1. re: JustJake

                            I think they are hotties!!

                            The bloody mary sounds pretty interesting, I might have to stop by and check this place out. Was the only difference in Prosciutto Eggs Benedict the meat or were there other differences vs. traditional Eggs Benedict?

                            1. re: jrvedivici

                              Just the meat, and the hollandaise sauce had a bit of a kick (spicy) that I appreciated.

                            2. re: JustJake

                              For the most part they were all very attractive and fit very well into their snug jeans, and tight polo tops. And like I said they seemed competent and personable to boot.

                          2. So my original destination yesterday didn't open until 5pm and I showed up at 4pm for some reason I felt funny about sitting in the parking lot an hour for them to open so I decided to set sail, destination unknown.

                            As I drove and mentally shot down most of the local "go-to" haunts I was trying to think of something new, different, a change of pace.......and then jDemps review of this place came to mind! You know about their Sunday Brunch Menu, I like brunch!

                            The place is new so it's obviously very nice and clean, the entire restaurant/bar is open, not one wall or half wall in the place, it has a very nice flow. There are tables and booths' and high top tables, pretty much any seating arrangement you can be looking for. I thought it was kind of cool that the booth's are actually two sofa's facing each other with a table between them. They looked very comfy. There are at least 2-3 dozen TV's all throughout the place......no matter where you sit you have a front row seat to something. I took a seat at the large bar.

                            I got here around 4:30 and there was already a nice crowd at the bar, they have a decent happy hour promotion of discounted beer and $5.00 appetizers. They have a roll of paper they cut and use as a place mat for you at the bar and the paper is actually a bar menu with all their specials on it. While I was reading it I couldn't believe my eye's.......Happy Hour Beer Special; Domestic Can of Beer $1.00, domestic draft $2.00!?!?! When the bartender brought me my martini I had to inquire about the can of beer for $1. special and she explained it's only for Papst Blue Ribbon......not being a beer drinker it didnt' really matter to me, I'm just amazed to find a $1. beer in the world today!

                            I took a look at the menu and I placed an order for their meatballs. (I choose the classic, but they have a meatball section on their menu with about 5 varieties). Their menu is very diverse with many offerings from Meatballs, Pizza, Burgers and chicken fried steak. Something for everyone I would comfortably say. When the meatballs came out I was about to order a side of ice water to wash them down with but then I was like, what the hell get a $1.00 beer! They serve the Papst Blue Ribbon can in a small paper bag, not really sure why.......and not really knowing beer tradition that well when they served me the beer in the bag I poured a little on the floor in tribute to my homies. (I think I saw that on MTV one time). The bartender immediately instructed me NOT to do that, that is only done when drinking a malt liquor beverage of 40oz. out of a paper bag, as they say, my bad.

                            Anyway.....the meatballs came and they were actually very, very good. I ordered them expecting to be disappointed, it was just sheer curiosity to see what I would get more than any expectation of being pleased when I ordered them. Well they did an excellent job of surprising me. The meatballs were very good, tasted home made, not frozen/heated the sauce was excellent and it was served with an over sized fried mozzarella stick and small loaf of Italian style bread. I don't know if this was on the $5. special menu, if it is it's a must try, even if it's not it's still very good. Based on what I saw of most of the food coming to the bar from the kitchen everything looked excellent and I didn't see anyone return anything so I would say the food must be pretty decent.

                            All in all is a pretty cool place......the new kid on the block always gets the most attention so by the time I left at 6:30 there was a wait to get in. If your looking for a casual place to go and grab some good comfort style food, give this place a shot.

                            OH.......yeah one last thing I just remembered, Jdemp was pretty accurate about the staff there. Very pleasant, very competent and very pretty. But remember I went there because of the brunch!! ;-)

                            1. I had a great lunch there today ..happy hour 4-5 all apps $5.00 also !!

                              Spiked calamari hand breaded and tossed with cherry peppers & a side of basil marinara excellent, crisp, & spicy!

                              tavern wings get 'em with black rum bbq, buffalo, garlic-parm or man cave sauce
                              with ranch, bleu cheese, or sriracha ranch on the side.

                              drunken pork meatball hero (pictured) made from scratch pork meatballs, whiskey bbq glaze & napa slaw
                              on a hero hoagie...

                              very attentive friendly service & $2.00 draft beers!

                              15 Replies
                              1. re: Tapas52

                                Ok yesterday I was invited for lunch with a good buddy of mine.Anticipating another good experience like my previous visit that was quickly dissolved and disappointing.
                                I first ordered the CITRUS SHRIMP COCKTAIL marinated shrimp, pickled cucumbers, shaved red onion & classic cocktail sauce. This was far from what it should be ....first off there were 6 small U-50 size shrimps still in the shell including feces vein and all which had to be peeled, and all on top of a pool of melted ice cubes & water which the cucumbers and onions were swimming in YUK! Next I ordered the FILET MIGNON SALAD seared filet of beef, arugula, baby kale, brioche croutons, oven roasted tomatoes, candied bacon lardons & creamy green peppercorn dressing,......honestly I have to believe it was London Broil not Filet Mignon, it was dry stringy meat asked for medium and got well done & way over dressed. For the prices they are charging it was not enjoyable at all including the shotty service, ....then the waiter disappeared when needed and we had to get the attention of anyone passing by us to get assistance a few times. Anyway now I've had a 50/50 experience there & that's not a good thing.

                                Take care..

                                1. re: Tapas52

                                  I've not had a decent steak when eating out for years. I no longer am willing to waste my time or $$$ on the vagaries of restaurant steaks and at this point will only grill my own.

                                  1. re: equal_Mark

                                    I went over the weekend and left unimpressed for the most part. The servers were very nice to the point of almost seeming a little fake. They had a good craft selection including local options which I thought was cool. Although the Kane Overhead I ordered was flat, but the beer is so good I didn't mind. We ordered sweet and spicy shrimp which was the highlight of the dining experience. I was surprised by how well they cooked the shrimp, but sadly it was downhill from there. The menu looks awesome for a chain, but chains can't turn cooks into chefs so there will likely be consistency issues here. Some locations or shifts might have a really good cook that will execute the menu to full potential. It wasn't the case on my trip outside the shrimp. The deviled eggs with bacon were average. I mean it is really hard to screw up deviled eggs especially when topped with bacon. The burger was cooked well done even though I asked for medium. The meat was packed too tightly causing the burger to be dry. The fried chicken sandwich was also way too dry even though the flavor was good. The space was nice and open and the place was busy. I might revisit if my options were Applebee's or outback, but I wouldn't go out of my way again. Maybe I would go for the craft beer and a few safe apps, but it will likely be a wild card experience given who is cooking that day.

                                    Bottom line: typical American chains know they are in trouble given a shift in consumer tastes for quality over quantity. It will be very hard to execute a "gastro pub" or other types of higher quality meals while still using an Applebee's business model. What great cook or chef will stay at a place that is underpaying their ability? I suspect these chains are still paying low wages while trying to pretend to have better menus at higher prices, but I could be wrong.

                                    1. re: equal_Mark

                                      equal Mark,

                                      I agree, it is extremely hard to get a decent steak at any restaurant anymore.

                                      1. re: SusieQQ

                                        It is very difficult to get a decent steak at a decent price -or- in a moderately priced restaurant. 2014 has had some substantial increases in the price of cattle/beef, and it seems like the trend is going to continue into 2015, which means moderately priced restaurants have to lower the Kwality of the product, to not increase the prices accordingly. Thus, you are left with truly sub-par product at the price point(s) you are shopping.

                                        There is plenty of quality steaks out there.....but you have to be willing to accept the price that goes along with getting the Quality product you are seeking.

                                        Or the best of both worlds as equal Mark is doing is buying the quality, but circumventing the additional mark up of having it in a restaurant.

                                        1. re: jrvedivici

                                          I am willing to pay, but still aren't happy with what I get in local restaurants. I don't want to have to travel to The City every time I want a good steak.

                                          1. re: SusieQQ

                                            I don't think the problem is with the steak quality or the price, but the person preparing and cooking the steak. Some of my favorite steaks are "cheaper" cuts like skirt, flank, hangar. I've had these in many hole in the wall places of various cuisines and they were prepared expertly without spending a ton. Hell, my friends and I have cooked better meat at Korean bbq than most places around. It really isn't that hard to cook a steak well once you learn a few basic techniques. I think =mark has it right. It would be nice to be able to go out for a nice streak now and then tho. I've only been once, but thought Belford bistro did a nice hangar steak. But it was pricey if I recall.

                                            1. re: SusieQQ

                                              Ship Wreck Point, Point Pleasant - Excellent
                                              Char, Red Bank - Very good expensive / inconsistent
                                              Raven and Peach, Fair Haven - Very Good/Excellent
                                              What's Your Beef, Rumson - Very Good, excellent old school salad bar
                                              Osteria Cucina(?), Marlboro, Very Good, I don't like the "crowd"
                                              Colts Neck Inn, Colts Neck, Very good but pricey for non prime meat
                                              Copper Canyon, Atlantic Highlands - Excellent Strip Steak
                                              Jimmy's, Asbury Park - Excellent NY Strip "Jimmy's Steak"

                                              All the above are going to be north of $40. but they are all well worth it. (In my opinion of course)

                                              Reasonably Priced Chunk of Meat

                                              The Pour House, Tinton Falls - Good for the price cooked open flame behind the bar.

                                              1. re: jrvedivici

                                                Thanks for your opinion jrvedivici, I haven't been to all of those, but IMHO the ones I have tried just didn't do it for me...maybe I'm just very picky...I have to try Raven and Peach, Copper Canyon and Colts Neck Inn...the others maybe need a second try...
                                                What's Your Beef was good at one time, but not lately...and Jimmy's, haven't been there in ages...
                                                But, again, thanks...I don't mean to be so critical.

                                                1. re: SusieQQ

                                                  Not being critical at all. I'm a BIG steak eater and routinely take the trip into the city for my favorite steaks, however locally I've scoped out most of the scene's so I'm just happy to share.

                                                  1. re: SusieQQ

                                                    Have you tried Brando's in Asbury? I've been happy with their steaks.

                                                    1. re: joonjoon

                                                      I agree. Brando's is very good as long as your wallet is thicker, and you make reservations ahead of time. If you don't mind spending money, and depending on where you live, Char in Red Bank is also very good for steaks. Brennan's in Neptune City use to be good, but seems to have fallen off a bit.

                                                      1. re: jDemp42

                                                        I've never tried Brando's...will do that after the summer crowds are gone.
                                                        Brennan's was never that good, IMHO.

                                                        1. re: SusieQQ

                                                          Believe it or not I had a better NY Strip steak at Longhorn in Freehold for lunch the other day.....not bad for a chain restaurant & the service was quick & spot on.

                                          2. re: equal_Mark

                                            I have had some decent steaks at Firebirds in the Monmouth Mall plus their prices are reasonable. I enjoyed their chile rubbed delmonico and their New Orleans Shrimp and Filet Combo.

                                            Additionally, I had an EXCELLENT filet at Steakhouse 85 in New Brunswick. Plus on Friday they have date night and for $99 you get a bottle of wine, 2 salads, 2 entrees (including 8oz filet), a side and 2 deserts. We thought everything was very good with the exception of the deserts, which were just ordinary. On other nights the filet is $40 alone.

                                            Lastly, I ate at Char earlier this month and thought that the beef was good quality, but it was unseasoned with no crust. Very weak sauces and HORRIBLE side dishs. Would not return.