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Fake Online Reviews - NY busts international "reputation managing" lies!

pitu Sep 24, 2013 04:11 AM

A sting operation, a frozen yogurt front! Good grief! Exposing the international business of fake online reviews:

http://www.theguardian.com/world/2013...

Anybody know which yogurt shop was the front operation?

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  1. ennuisans RE: pitu Sep 24, 2013 04:50 AM

    Surely it was a This Can't Be Yogurt store.

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      HillJ RE: pitu Sep 24, 2013 05:49 AM

      I say, keep going!

      Boy, would I like to apply this watchdog to employment sites like Glassdoor!

      1. Melanie Wong RE: pitu Sep 24, 2013 12:55 PM

        No specifics about the yogurt shop in the NY Times piece either.
        http://www.nytimes.com/2013/09/23/tec...

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          youareabunny RE: pitu Sep 24, 2013 01:09 PM

          Never cared much for online reviews, except for CH. And even if they cracked down like this in every city I still would never check yelp, due to their elite bs

          1. jrvedivici RE: pitu Sep 24, 2013 01:39 PM

            Does this mean I'm going to stop receiving my checks?

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              INDIANRIVERFL RE: pitu Sep 24, 2013 01:57 PM

              I find that the addition of a star to the rating results in a 5 to 9% increase to the bottom line all the explanation needed. Another item of note was the 19 companies contacting the shop in the course of a year.

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                4X4 RE: pitu Sep 25, 2013 06:14 AM

                The frogurt is also cursed...but it comes with a free topping!

                1 Reply
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                  scarsdalesurprise RE: 4X4 Sep 25, 2013 08:36 AM

                  That's good!

                2. LindaWhit RE: pitu Sep 25, 2013 07:56 AM

                  Just saw something on TV where they interviewed a 17 year old girl who would write a review in a few minutes and get $4.00 a review.

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                    Idyllwild RE: pitu Sep 25, 2013 08:14 AM

                    Yelp sells advertising to the very businesses it claims to offer impartial reviews of. Therefore I find it inherently a dishonest business model. I'm not surprised that other people/companies 'freelance' efforts to improve Yelp ratings.
                    I do find it a useful source for addresses, operating hours, and contact info.

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                      rainey RE: pitu Sep 25, 2013 08:30 AM

                      HOORAY for exposing them!

                      I saw this once when Yelp bounced every positive review by genuine clients of my manicurist, published every negative one of random Groupon one-time customers and then tried to sell her a subscription in order to release the flattering reviews.

                      It was really unethical and scummy of them but it *did* make very clear to me that above all you can't rely on Yelp.

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