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NPR: "Wonder Bread To Reappear On Grocers' Shelves"

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  • zippo Sep 23, 2013 10:23 AM
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http://www.npr.org/2013/09/23/2253039...

and in the Sacramento Bee, "Wonder Bread revival could reopen Sacramento bakery" -

http://www.sacbee.com/2013/09/22/5754...

 
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  1. I didn't notice it was gone....

    1. Another part of my past that I want to stay in the past.

      1. I was hoping it was gone for good. :-(

        1. I'm glad people will have (hopefully well paying) jobs, but did anyone actually miss wonder bread?

          5 Replies
          1. re: zitronenmadchen

            I've known people who really liked the discount outlet stores, otherwise no.

            1. re: zitronenmadchen

              every kid should have at least one PBJ on wonder bread in their childhood. Cut on a diagonal.

              1. re: Firegoat

                Good point! How do they get that cotton candy like texture to their bread anyway?

                1. re: Firegoat

                  Crust cut off first ! :-)

                2. re: zitronenmadchen

                  I missed it. I don't eat white bread, or any bread as much as I used to but when I want a PB&J, or a meatloaf sandwich, it must be on white. I was sad when it disappeared. We have tried other brands and they were not the same. We'll see if the new incarnation holds up.

                3. I miss the Outlet Store where they sold their products super cheap... (because you could get other bread there too) but I never even noticed that Wonder Bread was gone!

                  1. No, it wasn't gone. I have seen them in stores on and off for the last year. The whole thing about "Will Wonder Bread be gone?" "Will Twinkies be gone?" are ridiculous. They are profitable products. They won't be gone.

                    1. White bread is all the same to me. Is there something different about wonder bread?

                      10 Replies
                      1. re: youareabunny

                        You can spread mustard on it, roll it into a little ball and eat it in one bite. At least you could when I was a kid,

                        1. re: JonParker

                          I used to do that with play do.

                        2. re: youareabunny

                          "White bread is all the same to me. Is there something different about wonder bread?"

                          It has less sugar than a Krispy Kreme donut.

                          1. re: Clams047

                            "Builds strong bodies 12 different ways."

                            Surely I am not the only one who squished an entire loaf in the bag to see how thin I could get it.

                            1. re: Clams047

                              @clams047 "... It has less sugar than a Krispy Kreme donut."

                              Doesn't just about everything??? :-)

                              1. re: The Professor

                                Not my butter and sugar sandwiches on Wonder Bread.

                                1. re: INDIANRIVERFL

                                  My mom makes that and toasts them to death. Really dry, crispy and sweet. Strangely good

                            2. re: youareabunny

                              Airy, cottony Wonder bread is to Pepperidge Farm or Arnold white bread as the cheapest generic ice cream is to Ben&Jerry's.

                              1. re: greygarious

                                I don't agree with that. It has its uses. I wouldn't use anything else for a soft crab sandwich -- the bread is to keep the mayo and heirloom tomato off my fingers -- I don't want any distraction from it. Plain commercial white bread is perfect there. I can't think of an application where I'd choose cheap generic ice cream.

                                Also, a lot of people really like it. I'm not a fan, but there are plenty of chowhounds that have a fondness for boxed Kraft Mac and Cheese. It's a comfort food, and it's as valid as any other food choice.

                                1. re: JonParker

                                  Now that I think of it, in St Louis when a big slab of Maull's-slathered pork steak is served up, it's often on top of a slice of Wonder-style bread to soak up the juices. I can't imagine another type of bread working there.

                            3. I love Wonder Bread. I do, I really do....with bolgna and American cheese, tuna with lots of mayo and onions, grilled cheese, and YES miracle whip sandwiches. HI, my name is Poochinator and I am a white bread alcoholic.