HOME > Chowhound > Food Media & News >


Sexist meat thermometer


This Taylor ad was among a collection of (some food-oriented) 1950's
magazine ads that appeared today on the AOL home page. I was in elementary school at the time but these help me appreciate that my own mother was independent before her time. If the yolk broke when she fried eggs, that was the one she served to my father. It was years before it occurred to him to ask what made the broken one his. The answer was a withering glare.

  1. Click to Upload a photo (10 MB limit)
  1. Bob usually fries the eggs and when he breaks a yolk that's the one HE takes. Thank gawd the times have changed...at least a little. Thanks for sharing.

    1. Oh. My god. I lost my mind a little looking at these ads. Thank goodness times have changed!

      1. Continue on to Mom's Recipes for Disaster for a taste thrill from the '50s.

        5 Replies
        1. re: sr44

          I -have- to try the Jello pineapple slices.

          1. re: sr44

            My mother was definitely of the Jello generation but I'm grateful that none of those 'graced' our table. Shiver.

            1. re: c oliver

              My mother had a friend whose idea of preparing a meal was ordering a deli tray. The one thing she "cooked" was pineapple rings encased in Jello for dessert. Mostly using red Jello. She was very proud of this dessert.

              Every single time she served it, she would ask my mother (who of course told her how creative and delicious this dessert was) if she would like the recipe. This is how I know my mother is a saint: She always, always said yes. And then she would listen politely while her friend recited every detail of creating this marvel.

              1. re: JonParker

                Superb. Is this the one with "clown pickles"?


            2. The 50s must be been wonderful

              1 Reply
              1. re: ac106

                There are those of us here who remember some pretty sick attitudes towards women. I've been chased around a desk more than once, with no thoughts of reporting it -

                Today's young men and women need to be very aware of how far we have come - they need to keep things moving in the right direction.

                1. Like the Hotpoint one: "let your wife come into the living room".

                  2 Replies
                    1. re: LotusRapper

                      #1 and #3 are already part of the OP...

                  1. Seems to be a bit more going on with the Chase & Sanborn Coffee ad

                    2 Replies
                    1. re: porker

                      Far worse than that, the success, though limited, of the 1962 song, "He Hit Me". http://en.wikipedia.org/wiki/He_Hit_M...

                      1. re: greygarious

                        Spousal abuse is not good.
                        Mutually enjoyed masochism/sado-masochism is a different matter.

                    2. Have you seen

                      The Good Wife's Guide
                      From Housekeeping Monthly, 13 May, 1955?

                      "Let him talk first - remember, his topics of conversation are more important than yours."
                      "Don't complain if he's late for dinner or even if he stays out all night"
                      among others

                      6 Replies
                        1. re: porker

                          Good lord !! Sounds like an obedience training guide for dogs.

                          I recall years ago some JW's dropped off a little booklet courtesy of Watchtower Society. My wife and I perused it with amusement. One of the "tips for wives" struck our funny bone: "Prepare tasty and nutritious meals that he could be fond of."

                          We get a lot of mileage out of that one, as whichever of us two gets home last from the workday interrogates the other whether he/she has prepared a tasty and nutritious meal that we could be fond of :-D

                          1. re: LotusRapper

                            Completely off-topic, but I once lived in an apt complex where the JWs from the nearby kingdom hall would often come to the patio's sliding door. One time the pair looked beyond me, into the living room, and I was surprised how fast they gave up and departed. I turned to see my 30# neutered dog enthusiastically humping my champion Siamese cat, who was in heat and willingly assuming the position.

                            1. re: greygarious

                              A-ha, I need to go adopt a dog and cat for the house !

                              Thx for the laugh, that was precious.

                                1. re: greygarious

                                  Thanks for the laugh. I had friends (two guys, not a couple) who were into nudism when at university some decades ago.They invited the JWs, Mormons and BĂ©rets blancs (ultra-fundamentalist Catholics) right in...

                            2. I like to think I'm a progressive but I don't see anything wrong with the Schlitz one. Am I missing something?

                              3 Replies
                              1. re: hambone

                                The follow up to that ad is where she whacks him on the head with the frying pan :-D

                                1. re: hambone

                                  I think it's the level of her upset about burning dinner, and the condescending feel to his consoling her.

                                  1. re: greygarious

                                    Or could it be that she woulda got Blatz had she not burned dinner? (Schlitz is her punishment, and thus the tears)

                                2. Might want to have a look at the wikipedia entry for "Good Wife's Guide". Lot of evidence to suggest the whole thing is a hoax. For one thing, there was no such magazine as "Housekeeping Monthly" ...

                                  5 Replies
                                  1. re: chowyadoin99

                                    I forwarded a shot of one of those ads to a friend who works at one of the companies. He said they still have a copy of the ad in one of their warehouses.

                                    So, at least one of them is true.

                                    1. re: hambone

                                      I think chowyadoin99 is specifically talking about the Housekeeping Monthly piece - likely a hoax, but has worked its way up to urban legend.

                                      1. re: porker

                                        Never mind... -Anne Marie Litella

                                        1. re: hambone

                                          Anne Marie must have even worse hearing comprehension than her SNL commentator sister, *Emily* Litella!

                                          1. re: greygarious

                                            Geez, I'm just gonna stick to writing about food...

                                  2. Mom had to quit her job in the early 50's because wives of US Steel executives were not allowed to work. I came along in 54.

                                    She could open a bank account without having a husband or father cosign in the early 70's. Maybe 1969.

                                    So which of our ads that are so benign today will be looked upon with horror 60 years from now?

                                    3 Replies
                                    1. re: INDIANRIVERFL

                                      My dad was forced by his bosses to fire a woman for becoming pregnant "out of wedlock." The man who got her pregnant also worked for my father; he kept his job. I would like to know what happened to the poor woman. Being fired was just what she needed right then, don't you think? What the F is/was wrong with people?

                                      1. re: sandylc

                                        My first grade teacher was fired when she got pregnant, even though she was married. This would have been in 1971. Our class said grace before lunch, even after the Supreme Court thought they stopped all that.

                                      2. re: INDIANRIVERFL

                                        Oh, and regarding your story - what the F business was it of US Steel to dictate what your mom did or did not do? And why did society think this was OK/normal???????

                                      3. I saw this & read 'sexiest meat thermometer' & immediately thought 'thermopen', didn't even look at the link.

                                        1 Reply