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Confused by Plymouth gin

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I'm one of the people who used to purchase Plymouth gin before they raised the price by around 50%. So, I haven't really paid attention to it for a while.

I was in a store the other day and saw two Plymouths: one at around 80 proof, and a navy strength (57%ABV) version.

The "old" version of Plymouth was, IIRC, around 94 proof. So, in between the two current versions.

My question is simply: what is up with that?

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  1. Plymouth also produces a Sloe Gin, but I have yet to see it in person.

    1 Reply
    1. re: hawkeyeui93

      I've heard that the sloe gin is good, but it is very pricey, usually around $40. I had the chance to buy it online at a closeout price of $14, but waited too long and it was gone.

    2. Their sloe gin is not good it is great. I got it for about $37 over a year ago. at $14 I would have bought every bottle they have. A little goes a very long way though

      With respect to Plymouth's gin, I thought it was always 80 proof and then they recently introduced the Navy Strenght to the US.

      2 Replies
      1. re: quazi

        OK, yes, I'm familiar with the Sloe Gin. I first saw it, I think, back when Plymouth first changed their bottle.

        But, no, I'm quite certain that, at least here in the US, when there was only one Plymouth available, it was around 94 proof.

        1. re: quazi

          You are correct, sir. Original strength was 82 proof. I looked at older bottles via Google image search.

          My current gin is Beefeater, which is 94 proof. Coulda sworn Plymouth was up there, too, but must be thinking of another. Maybe Sapphire.

        2. I was confused by the switch to the currently ugly, heavy, green glass bottle but didn't realize the proof may have changed. I will have to check - I still pour the new bottles into the last old one (blue label on clear bottle) as I like it better and it's footprint in the cabinet is much more efficient.

          10 Replies
          1. re: rlh

            Totally agree about the bottle. The old Art Deco inspired one screamed 3 olive martini and the new one screens cheep rum. Can we get a rant going for them to go back, and oh yea, get the price back to the pre- marketing campaign $25!!!!!!

            1. re: DrinkinLife

              I like the original bottle, before the art deco one, with the sailing ship on the bottle, and the price of $17.

               
              1. re: JMF

                The "sailing ship" label looks like the last bottle of Linie Aquavit [sp?] I had ...

                1. re: JMF

                  Oddly enough, at my local grocery store it is selling for just over $15.00 ($15.10 by today's exchange rate). Things are so expensive here that this is like a little gift!

                  1. re: tokyopix

                    If your in Tokyo then it looks like I will have to take a 24 hr plane trip and buy 3 cases! $15 is a steal!

                    1. re: DrinkinLife

                      And when I went out the the specialty store last night they had it for Y1380! That's 13.89!!! I don't know what's happening b/c everything else here is crazy expensive.

                      1. re: tokyopix

                        I wouldn't hesitate to become a full-time gin drinker at those prices!

                        1. re: hawkeyeui93

                          ditto

                2. re: DrinkinLife

                  Hah! I thought I was the only one who preferred the old art deco bottles.

                  When Plymouth hit $32.25 a bottle here, I finally gave it up and switched to Boodles, which has proven a very good alternative, and at $32.25 for 1.75 L, it's also far more affordable.

                  1. re: The Big Crunch

                    Boodles is my favorite everyday gin ....