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Top This! Chipotle-style pizza restaurant now open in Los Gatos

The fast casual trend seems to be catching on lately. Any thoughts as to why? (An evolution of the chain restaurant, engagement between the diner and the preparer? etc.) Also...anybody try Top This! yet?

https://www.facebook.com/TopThisPizzaCo

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  1. In what way is that like Chipotle?

    Build in Berkeley makes you choose your own toppings. I don't like that approach, would probably go there more often if they had a normal combo alternative.

    1. Would it be unfair to suggest that this customization fad is another example of the millennials' narcissism?

      2 Replies
        1. re: Glencora

          I rather think it's the effect of a huge sector of the upper middle-class of the valley working long hours but also caring about nutrition/portion sizes. Also - no one does delivery out here.

          Now taste of course matters, but on a weekday I'm looking for something that:

          1. Is single portioned
          2. Where I can control what is in it
          3. The ingredients seem relatively fresh/relatively local/relatively ethical (e.g. whole foods test)
          4. Will allow me to get home quickly and not have to do any dishes
          5. Where parking is super super easy

          Honestly, the choices when I get off work and don't want to cook, and don't want a sit down meal are basically Jack in the Box, Chipotle, Panda Express or waiting at home for 45 minutes for Round Table. I could also try and brave the Los Altos Whole Foods right when everyone else is ALSO trying to brave the Whole Foods.

        2. I don't understand. What pizza places don't have you choose what toppings you want? I mean, there is always the preset menu, you know, the supreme, the veggie, the BBQ chicken, what have you, but picking your own toppings on a pizza is pretty much old news.

          What's different here other than it being much faster?

          3 Replies
          1. re: Violatp

            Their model makes more sense to me than Build's. The pizza's $8 flat price, so you're not going to end up with too much stuff piled on, a soggy crust, and a steep price. They have eight combos, so you don't have to choose if you don't want to.

            http://topthispizzaco.com/menu/

            1. re: Robert Lauriston

              Thanks Robert...you also have a choice of crusts, cheese and meats; and end up with a personalized pizza pie in the process. It is faster -- takes about 3 minutes. Apparently this model is already thriving in Southern California with restaurants like Pieology.

              https://www.facebook.com/pieology

              http://www.bizjournals.com/sanjose/ne...

              1. re: kristinebautista

                Three minutes if they don't get backed up. The oven can only cook a few at a time.

          2. I might be in the minority, but a large part of the appeal of Chipotle to me is that I can get a hot meal that is pretty much just lean meat and veggies.

            1. I wonder, would "Chipotle-style" be a plus or a minus to most people?