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Taco Bell and the Development of the Doritos Locos Taco

ElsieDee Sep 13, 2013 07:43 PM

Interesting piece on how this was created (and why). I've never given a lot of thought to what would go into developing "new menu items" and the challenges in figuring out the mass production. (And, for the record, I've not had a Doritos Locos Taco.)

http://www.fastcompany.com/3008346/de...