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WHY are cereal and crackers so pricey??

Rarely buy cereal... mostly Chex for a batch of mix. Like Cheezits for snacking... can sometimes be almost $4 a box!! The USA grows TONS & TONS of wheat/corn. Why are cereal and crackers so darn expensive?

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  1. Cuz you're buying the fansy stuff ;)

    Convenience food, often marketed to kids = $$$

    1. I am thinking that this is due to marketing and logistic cost. The ingredients may not cost a lot, but these companies heavily spend money to market their products. It is not cheap. Cereal is big business. It occupies TV commercial spots, and this is no small feast. The other is just logistic and other sunk cost.

      Just to get these boxes to the supermarkets cost a lot.

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        1. Good question. There is a little relief out there, though. For about a year, my sweetheart was on a huge Triscuit kick and I was glad to see that they regularly go on 2-for-1 sale. I imagine this is true for similar products, but doesn't really help for occasional yens.

          1. Because to many making them at home is not practical. Convenience food, especially ones with a big marketing presence are usually $$. However if watch flyers and/or cut coupons you get usually get them at half the cost.

            Its the same reason why "instant" anything costs more than its "old fashioned" equivalent. You are paying for "ease"

            3 Replies
            1. re: foodieX2

              Don't buy cereal, but we snack on crackers here. Making them at home is a pain and they're gone before you're finished baking them. I stumbled on an idea recently that works well for us. I bought some lavash (whole wheat), cut it into cracker size squares and put them in a dry, hot skillet for about 2-3 minutes. They are delicious and very crispy! Cheap, easy and fast. This brand was California Lavash. I've also tried tortillas and pita bread, both just OK. The lavash is much better.

              1. re: sandiasingh

                I do something similar with pita bread. I buy whole wheat pita when it is on sale and make pita chips by separating into halves and baking or cooking in CI skillet. Brush with olive oil and dust with za'atar, smoked paprika, whatever.

                1. re: tcamp

                  I recently discovered these chips also...I bought heart healthy wheat pita, cut into wedges, brushed with olive oil then sprinkled with Za'atar, hot paprika and cumin and toasted. Made roasted carrot, onion & garlic dip with curry powder, cumin, red masala seasoning blend, crushed mustard seed, toasted & ground coconut...omg, so so good with the chips!