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Sep 4, 2013 04:29 AM

Why No Men in TV Yogurt Commercials?

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  1. Who writes this stuff? My husband, two sons, co workers all eat yogurt. The new quiche? Phooey.

    Even the author states at the bottom he eats yogurt.
    Weak, made up article. Sure makes for headlines of the moment though..ugh.

    7 Replies
    1. re: HillJ

      <Who writes this stuff?>

      Humorists. It's a humor piece. The line about men being immune to vaginal infections didn't tip you off at all?

      My personal favorite example of "gender difference explored through food" is this beautiful collection of stock photos:

      1. re: small h

        Sure I did, it's still lame. Is it okay with you if we get our humor in different ways? :) I recognize this type of humor isn't new though.

        The top five yogurt companies were established and are run by men. And when "they" said the same thing about quiche-that five minute joke had me for about that long.

        Yogurt is so popular-it's comical.

        It's also inaccurate. Dannon's first tv commercials (say early 70's) ran on the concept that Russian men in their 90 were living to 100 because of yogurt. Ever see those commercials? And John Stamos is in tv commercials for a popular Greek styled yogurt right now.

          1. re: HillJ

            Chill. Meant to amuse, not to induce a splenetic rant.

            1. re: Kagemusha

              Ha! That's what I love about humor, it takes itself so freakin seriously. I'm more than cool, K. Diff strokes and all.

          2. re: small h

            Love the salad pix, small h. Thanks!

            1. re: Kagemusha

              You're welcome! The first comment is pretty funny, too.

        1. Baffling to me too. Why on earth would a company actively ignore half of a potential market?

          However, maybe by targeting women only, they are subliminally targeting men for who yogurt subconsciously appeals to their feminine, homoerotic sides. Clever, very clever. All you macho, football watching yogurt eaters, we're on to you.

          1. Hmm. I have seen an ad recently with a guy standing in front of an open fridge while his wife is on the phone with a friend. The wife is reciting a list of yummy stuff that she has been eating and the guy looks puzzled because he doesn't see any of that yummy stuff in the fridge. Then of course it turns out that it was various flavors of yoghurt.

            2 Replies
            1. re: Just Visiting

              Have you seen the follow-up ad? Same couple, but the tables are turned. He is enjoying a yogurt and talking on the phone about it. She comes in from shopping and, ultimately, get's peeved that he's eating her yogurt.

              1. re: Just Visiting

                I tried to think of Yogurt ads. All I came up with was this one and the John Stamos one. All with men. Oh wait, there is an Activia one that is a woman. 2 out of 3.

              2. Mud, Mazola, and Jello wrestling are déclassé, but there may be a future for co-ed Greek yogurt Greco-Roman wrestling.

                3 Replies
                1. re: Veggo

                  I've always been partial to Cheese Whiz, but that's probably because of their subtle use of product placement.

                  Seriously though, people actually still watch commercials?

                  1. re: MGZ

                    Cheese Whiz isn't a form of yogurt? How about chocolate pudding, don't tell me all these years that I haven't been eating healthy?

                    1. re: jrvedivici

                      When all else fails, Wesson oil and shower curtains to save the silk.

                2. Has no one seen the John Stamos ad for Oikos? lol..

                  5 Replies
                  1. re: andieb

                    mentioned Stamos above along with the original Dannon commercials from the 1970's.

                      1. re: andieb

                        Lucky you! I often work thru brain fumes :)

                    1. re: andieb

                      He is in those ads for sex appeal, meaning they are targeting women.

                      I know full well that men eat it, but it is always presented something that we wimminfolk eat when we want to manage calories or whip our bowels in line.

                      I have not seen the ad that DiningDiva referred to about the husband eating yogurt, but that is the first one I've heard of where a man in a yogurt commercial is actually CONSUMING the product advertised. John Stamos is just there seducing women and getting them to try his yogurt.

                      1. re: Kontxesi

                        Women do the shopping (I know, but it's still true) so marketing appeals to women. The only guy-focus yogurt commercial I've seen is the one where there are a dozen notes around the house for the "clueless dad" telling him to put yogurt in the kids' lunchboxes (which he totally already knew already).

                        That commercial tells dads what to do. John Stamos tells moms what to want.