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Why No Men in TV Yogurt Commercials?

Kagemusha Sep 4, 2013 04:29 AM

Here's why:


  1. h
    HillJ Sep 4, 2013 04:40 AM

    Who writes this stuff? My husband, two sons, co workers all eat yogurt. The new quiche? Phooey.

    Even the author states at the bottom he eats yogurt.
    Weak, made up article. Sure makes for headlines of the moment though..ugh.

    7 Replies
    1. re: HillJ
      small h Sep 4, 2013 05:04 AM

      <Who writes this stuff?>

      Humorists. It's a humor piece. The line about men being immune to vaginal infections didn't tip you off at all?

      My personal favorite example of "gender difference explored through food" is this beautiful collection of stock photos:


      1. re: small h
        HillJ Sep 4, 2013 05:09 AM

        Sure I did, it's still lame. Is it okay with you if we get our humor in different ways? :) I recognize this type of humor isn't new though.

        The top five yogurt companies were established and are run by men. And when "they" said the same thing about quiche-that five minute joke had me for about that long.

        Yogurt is so popular-it's comical.

        It's also inaccurate. Dannon's first tv commercials (say early 70's) ran on the concept that Russian men in their 90 were living to 100 because of yogurt. Ever see those commercials? And John Stamos is in tv commercials for a popular Greek styled yogurt right now.

        1. re: HillJ
          HillJ Sep 4, 2013 05:12 AM


          here's the commercial (thank you YouTube!)

          1. re: HillJ
            Kagemusha Sep 4, 2013 05:49 AM

            Chill. Meant to amuse, not to induce a splenetic rant.

            1. re: Kagemusha
              HillJ Sep 4, 2013 06:22 AM

              Ha! That's what I love about humor, it takes itself so freakin seriously. I'm more than cool, K. Diff strokes and all.

          2. re: small h
            Kagemusha Sep 4, 2013 05:53 AM

            Love the salad pix, small h. Thanks!

            1. re: Kagemusha
              small h Sep 4, 2013 08:45 AM

              You're welcome! The first comment is pretty funny, too.

        2. RC51Mike Sep 4, 2013 05:01 AM

          Baffling to me too. Why on earth would a company actively ignore half of a potential market?

          However, maybe by targeting women only, they are subliminally targeting men for who yogurt subconsciously appeals to their feminine, homoerotic sides. Clever, very clever. All you macho, football watching yogurt eaters, we're on to you.

          1. j
            Just Visiting Sep 4, 2013 06:26 AM

            Hmm. I have seen an ad recently with a guy standing in front of an open fridge while his wife is on the phone with a friend. The wife is reciting a list of yummy stuff that she has been eating and the guy looks puzzled because he doesn't see any of that yummy stuff in the fridge. Then of course it turns out that it was various flavors of yoghurt.

            2 Replies
            1. re: Just Visiting
              DiningDiva Sep 4, 2013 06:36 AM

              Have you seen the follow-up ad? Same couple, but the tables are turned. He is enjoying a yogurt and talking on the phone about it. She comes in from shopping and, ultimately, get's peeved that he's eating her yogurt.

              1. re: Just Visiting
                Firegoat Sep 5, 2013 06:55 AM

                I tried to think of Yogurt ads. All I came up with was this one and the John Stamos one. All with men. Oh wait, there is an Activia one that is a woman. 2 out of 3.

              2. Veggo Sep 4, 2013 06:30 AM

                Mud, Mazola, and Jello wrestling are déclassé, but there may be a future for co-ed Greek yogurt Greco-Roman wrestling.

                3 Replies
                1. re: Veggo
                  MGZ Sep 4, 2013 06:35 AM

                  I've always been partial to Cheese Whiz, but that's probably because of their subtle use of product placement.

                  Seriously though, people actually still watch commercials?

                  1. re: MGZ
                    jrvedivici Sep 4, 2013 07:20 AM

                    Cheese Whiz isn't a form of yogurt? How about chocolate pudding, don't tell me all these years that I haven't been eating healthy?

                    1. re: jrvedivici
                      INDIANRIVERFL Sep 4, 2013 02:02 PM

                      When all else fails, Wesson oil and shower curtains to save the silk.

                2. a
                  andieb Sep 4, 2013 08:18 AM

                  Has no one seen the John Stamos ad for Oikos? lol..

                  5 Replies
                  1. re: andieb
                    HillJ Sep 4, 2013 11:15 AM

                    mentioned Stamos above along with the original Dannon commercials from the 1970's.

                    1. re: HillJ
                      andieb Sep 5, 2013 05:52 AM

                      Still on vacation brain.. ;)

                      1. re: andieb
                        HillJ Sep 5, 2013 05:57 AM

                        Lucky you! I often work thru brain fumes :)

                    2. re: andieb
                      Kontxesi Sep 5, 2013 04:39 AM

                      He is in those ads for sex appeal, meaning they are targeting women.

                      I know full well that men eat it, but it is always presented something that we wimminfolk eat when we want to manage calories or whip our bowels in line.

                      I have not seen the ad that DiningDiva referred to about the husband eating yogurt, but that is the first one I've heard of where a man in a yogurt commercial is actually CONSUMING the product advertised. John Stamos is just there seducing women and getting them to try his yogurt.

                      1. re: Kontxesi
                        ennuisans Sep 5, 2013 04:58 AM

                        Women do the shopping (I know, but it's still true) so marketing appeals to women. The only guy-focus yogurt commercial I've seen is the one where there are a dozen notes around the house for the "clueless dad" telling him to put yogurt in the kids' lunchboxes (which he totally already knew already).

                        That commercial tells dads what to do. John Stamos tells moms what to want.

                    3. MGZ Sep 4, 2013 08:33 AM

                      You know, in retrospect, maybe it's time to update that old commercial where the women sit around spouting cliches about how good the yogurt is. I mean, a bunch of guys, sitting, feat up and reclined, on their La-Z-Boys, eating fruity yogurts:

                      "Man, that was 'walk-off home run' good."

                      "Wife's away with the kids for the week good."

                      "Free beer good."

                      "Better than that, it was 'free lap dance' good."

                      10 Replies
                      1. re: MGZ
                        Veggo Sep 4, 2013 08:36 AM

                        MGZ, yogurt isn't as good as those. No guy will fall for it.

                        1. re: Veggo
                          MGZ Sep 4, 2013 08:40 AM

                          "Rosehip bath salts good"???

                          1. re: Veggo
                            Wahooty Sep 4, 2013 11:29 AM

                            Girls, on the other hand, fell for it hook, line, and sinker. I mean, I'm STILL on the fence as to whether to buy that private island or 50 million cups of strawberry banana.

                            1. re: Wahooty
                              MGZ Sep 4, 2013 11:42 AM

                              Well, keep in mind, if you go with the Stawberry-Banana, you might be able to get yerself one-a them NPR fellas.

                          2. re: MGZ
                            Wahooty Sep 4, 2013 08:43 AM

                            This is good. Like, this is "morning after a night in a Tijuana brothel and I still have both my kidneys" good.


                            1. re: Wahooty
                              Veggo Sep 4, 2013 08:46 AM

                              That part is good, but the missing wallet will be problematic.

                              1. re: Wahooty
                                MGZ Sep 4, 2013 09:10 AM

                                Damn NPR hippies stealin' my bit and showin' me up by bein' so clever! I mean, sure, it's easy to accept that the guys at NPR eat plenty of yogurt, but does anybody really believe that any of 'em have stepped foot in a Mexican brothel?

                                1. re: MGZ
                                  Wahooty Sep 4, 2013 11:18 AM

                                  I love you guys.

                                  1. re: Wahooty
                                    INDIANRIVERFL Sep 4, 2013 02:06 PM

                                    A;damn, The Wall, K strasse, Paradise Beach Mykonos. Little young when I was in Tijuana. Free at Club Med.

                                    Talking about the first beer of course.

                              2. re: MGZ
                                jrvedivici Sep 5, 2013 06:00 AM

                                You want guy's to eat yogurt, easy peasy, beer flavored yogurt with beer nuts in the bottom.

                                Nothing good has every come out of visiting a Mexican brothel. Well perhaps it was "good" at the time, but that darn shot of penicillin afterward always puts things in perspective.

                              3. 4
                                4X4 Sep 4, 2013 11:11 AM

                                I'm surprised that no yogurt makers have hired Jeffery Donovan to do commercials. If you watch Burn Notice, you'll know what I mean.

                                1 Reply
                                1. re: 4X4
                                  Ladycale Sep 5, 2013 06:45 AM

                                  LOL. I had the exact same thought! Burn Notice is oftentimes one big advertisement on the virtues of yogurt.

                                2. a
                                  adventuresinbaking Sep 5, 2013 05:59 AM

                                  I think this might be a good answer


                                  It is lady food!

                                  1 Reply
                                  1. re: adventuresinbaking
                                    HillJ Sep 5, 2013 06:04 AM

                                    the yogurt at the wedding good was my favorite! such a fun ad campaign-female comedians had a field day!

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