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New Mexican restaurant coming to Marlboro

Driving up Rt. 9 North today, my wife saw a sign in front of Damon's Ribs that said "Coming Soon: Rosalita's". I said to myself.. that sounds like a Mexican place. I did a general Google search, and found that most restaurants with "Rosalita" in the name do indeed serve Mexican food or some variant.

Googled Rosalita Marlboro NJ and got "New Jersey by Rosalita's Roadside Cantina of Marlboro LLC" on the Google page, but not when I clicked on the link to Asbury Park Press. Hmmm.. we're getting somewhere. Further researched revealed...


Move over Paco's Taco's.. there's a new player in town...

That's a really interesting way to spell Tequila. :)

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  1. Maybe they were thinking of a "Tequilla Mockingbird" cocktail...

    1. So Damons closed and we are getting Mexican? Interesting. Hope its good, thankfully not another Italian place!!

      1. "New Mexican" I never knew New Mexico had its own regional cooking! (Joke people!!)

        I had never been to Damon's just looked to generic sports bar-ish to me.

        I saw the same sign yesterday morning while driving down rt. 9. Also noticed Pino's up the road a bit had changed to some "Tratoria". Some minor changes to the exterior facade.

        3 Replies
        1. re: jrvedivici

          Hi Jr. Actually New Mexican has a very unique and specific cuisine as I have
          friends who live in Albuquerque and Santa Fe. Heavy use of green and red chiles incorporated within a framework of Spanish, Mexican, and most definitely Pueblo Native American.

          My one friend in Albq is Lebanese. Talk about a fusion of flavors coming out of that kitchen.

          1. re: JustJake

            New Mexico even offers a unique and special adaptation of the standard American cuisine, the Green Chile Cheeseburger! Unfortunately, this comment is likely as unrelated to this actual thread as the fat lady in the black bikini below...

            1. re: equal_Mark

              I think you got me with that one Mark!!

        2. Thanks for this information! Something to look forward to....

          1. I winder if it is going to be like a Jose Tejas?

            9 Replies
              1. re: jracpa

                Not if you have to wait over an hour to get in! LOL

              2. re: Angelina

                I sure hope not. Jose Tejas has a nice room, but it's nothing more than pedestrian Tex-Mex in a Pete & Elda's South of the Border ambience (loud, lot of laughter, families, and so so food) - one would be better off going down to Broadway in Long Branch for the real deal.

                1. re: JustJake

                  Try the French Quarter Chicken.

                  1. re: jracpa

                    Oh well. Another thread on Mexican food that quickly disintegrates into a distinct ethnic blur where the food is Americanized for their customers. I looked dish this up and it states it's like a Chicken Francaise - it may very well even be tasty, but it's not Mexican.

                    I'll keep North of the Border close to me for my Mexican and wish this new place well, hopefully they will serve indigenous peasant food for those folks out in western Monmouth county - God knows they could use it.

                    In the meantime, I'm roasting tomatillos, a head of garlic, one onion and three types of hot peppers (cayenne, thai finger and jalopena) for my Salsa Verde today.

                    1. re: JustJake

                      No, it is Cajun, like many of JT's fine dishes.

                      1. re: jracpa

                        Funny, the top post here references a new Mexican restaurant opening. And how quickly it disolves into posters hoping/needing/wanting it to be another Jose Tejas. lmao

                        I'm outta here.

                        1. re: JustJake

                          What's kind of funny is.. before moving back to NJ, I lived in Massachusetts. And we had a restaurant there, named the Border Cafe. Very popular Mexican restaurant. So, when I move to NJ, a friend says, hey, we gotta go to this great Mexican restaurant. So we go to Jose Tejas.. I walk in.. and think to myself.. well, this is weird, same exact decor as Border Cafe. And then, of course, same exact menu. So it's kinda sorta a chain, but I don't think they publicize it.

                          Oh, I checked out the menu for Rosalita's.. it's online now. Yeah, very Americanized. Good because my wife and kids will eat there. Bad because to me it's just not that special. No prices on the menu, either..

                      2. re: JustJake

                        Anyone who would compare French Quarter Chicken to Chicken Francaise has never had either dish.

                        I am not sure where all of the defensiveness re Mexican vs Tex Mex vs Cajun vs American Mex comes from. Who cares? Isn't tasty food the objective? Go to Mexico sometime, and not to the tourist spots. Mexico City, the grand daddy, street food, has nothing on what you can get up here.

                2. Damon's served awful food. Any restaurant would pretty be an improvement.

                  1. Found out recently that this place is the same owner as Nonna's, who also owns Metropolitan Cafe!

                    1 Reply
                    1. re: wench31

                      I hope it's not really expensive like Nonna's! I thought they were open, but I think it was just various workers, since the parking lot's empty at other times, when you would think they'd be open for business.

                    2. I heard that they are trying to get a liquor license and it's being delayed because of that.

                      1. Is it just me or does the story on their web site seem extremely contrived?

                        2 Replies
                        1. re: joonjoon

                          Well, the "come out tonight" part sure does, since the restaurant's name is Rosalita's.

                          1. re: joonjoon

                            Contrived is an understatement. Did her papa also make popcorn shrimp and nachos?

                          2. Opening this Sunday, 10/27. If anyone goes, please post & let us know how it is. I'll give it a few weeks to work any kinks out before I go.

                            2 Replies
                            1. re: Jerzeegirl

                              looking at the menu seems like just another tex-mex place hardly authentic Mexican Cuisine...chicken tenders, burgers...really?

                              1. re: Tapas52

                                I guess that's for the people in a group who may not like Mexican. Or Tex-Mex.

                            2. OK, call me crazy, but we actually went to this place on opening day.

                              Didn't have to wait more than 5 minutes.. they did a really nice job redecorating the inside. I liked it.. "roadside cantina" but not tacky.

                              Prices were reasonable on most items. Food was, I have to say, excellent for the most part. Service was.. not great, but I chalk it up to first day jitters. Waitress was confused and forgetful. Forgot how to operate the computer. Forgot to put the order in for our appetizer. Forgot the sour cream. Forgot my wife's drink refill.

                              We started out with complimentary freshly fried chips and salsa. Salsa had a tiny bit of kick. Again, very fresh, and delicious. Another nice touch was that since the chips were flour-based, they brought me two bags of the best corn chips I've ever had.. they didn't even taste like corn.. and they were baked.

                              My wife ordered empanadas and asked if they were spicy, and did they have anything in them besides chicken and olives (as advertised). No and no were the replies. Well, they were spicy, and had big chunks of onion on the inside as well. Wife hates onion. I'm gluten free but still had a taste and thought it was the best empanada I ever tasted.

                              4 year old daughter had a quesadilla off the children's menu. It came with fries. I normally wouldn't think much of fries in a Tex Mex restaurant. However, these were some of the best fries I've had anywhere. Much like "boardwalk fries", they were very fresh and tasty. Definitely cut and prepared in house. Wife and I gobbled up her fries.

                              Something I really liked was that gluten free items had "GF" next to them. So the enchiladas were GF.. so I had pork enchiladas with a green sauce. Pork is slow roasted every day for 5 hours. Chicken and braised beef are also cooked in a similar manner. Wife said her chicken enchiladas were spicy (you have to understand, my wife has a very sensitive palate), but the best she's ever had. I liked my pork enchiladas. I asked for a side of the chipotle aioli that came with the empanadas, and that made the dish even better. Both wife and I got double rice (very good rice), as we don't like beans.

                              They have "fish bowl" drinks for $26.00.. I'd like to see one of those.

                              All in all, an excellent meal for opening day, and we will definitely be back. Highlights were the empanadas, fries, enchiladas, salsa.

                              Owner (I think), came around and asked how everything was. I mentioned Chowhound. She'd never heard of it, but made a note of it.

                              3 Replies
                                1. re: MarlboroMan

                                  what time did you get there? i drove by around 5 pm and it looks like the parking lot at the back is at least 3/4 full.
                                  Sounds like a nice kid-friendly option in our area that is not Italian.

                                  1. re: MarlboroMan

                                    Yes, Tex-Mex fries exist, at least in the East Houston Barrio where the most authentic Tex-Mex in town is. I've been eating the ones you describe since the '70's with camarones empanizados, fried shrimp. I also had them on the Mexican Pacific coast town of Los Mochis in the same dish, camarones empanizados, some of the best fried shrimp and fries I've ever had. This is late 70's.