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Aug 13, 2013 12:28 AM

Heartland Healthy Food, Irving St, San Francisco

Noticed a new shop sporting a grand opening banner yesterday out in Irving Street's Chinatown. It carries vegetarian, mostly organic, non-GMO food stuffs, beverages and snack items. Most are made in Taiwan and a smattering are domestic.

The store is organized by a Buddhist organization called Heartland Society of Northern California. There is another branch in Sunnyvale.

I didn't have much time to browse, but it seems worth a closer look. As 'hounds check it out, please tell us more about what you find here.

2245 Irving St
San Francisco
Closed Tuesdays

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  1. I visited Heartland Healthy Food this afternoon and can report that it's a real find for people seeking organic Chinese snacks and specialty foods.

    Most everything in the store is organic without preservatives, colorings or artificial ingredients. You'll find predominantly teas, dried fruits, teas, dried noodles and snacks like almond cookies and sesame candies.

    What's particularly notable about the store is that everything is made from natural ingredients with packaging that's easy to decipher. Of course, such products exist at other Chinese grocery stores, but they're much more difficult to pick out and verify when they're mixed together with other products. There's a buyer confidence that comes from this clear approach to merchandising.

    I spoke with Annie behind the counter who was very helpful explaining the ingredients in different products, as well as making recommendations for various "must try" foods.

    As Melanie notes, there's a branch in Sunnyvale, as well as another in Fremont.

    I wish it were easier to find more specialty stores like this.

    Heartland additional locations:
    43494 Ellsworth St
    Fremont, CA 94539

    1170 Kern Ave
    Sunnyvale, CA 94085

    1 Reply
    1. re: WesAtRedBean

      Thanks for filling in the blanks, Wes.

      Funny story, after poking my head into this store, I had lunch down the street. Soon I recognized one of the store's employees come in to tuck into a plate of roast duck. She saw me staring at her and said that her husband's the vegetarian, not her. :)