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Jul 31, 2013 11:16 PM

Minamoto Kitchoan Bakery

OMG this place is so good. I have no idea how long they have been in Manhattan , on Madison near 56th St. They have amazing Japanese

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  1. They were until recently, by Rockefeller Center on 49th St. I'll have to pay a visit to their new digs today and indulge in a seasonal jelly. But, aren't they closer to 53rd and Madison now?


    6 Replies
    1. re: BuildingMyBento

      Relocated Minamoto Kitchoan seemed more spacious and had a higher ceiling than the previous location.

      Although Minamoto Kitchoan offers high quality wagashi, most of their products consist of jelly or cakes that can last for quite long if stored properly. They don't seem to have many choices of perishable wagashi which can last only for a few days.
      Katagiri Japanese grocery on 59th Street has recently begun to import that kind of wagashi from Matsue City, Shimane Prefacture (島根県 松江市), Japan. And of course, they are not grocery quality wagashi. They are pretty good!

      1. re: kosmose7

        I always love their crackers, quite fine and worth the bit extra. Sorry they moved I liked to hit them when in the area.

        1. re: kosmose7

          They keep many of the more perishable products frozen, especially the mochi type, They have some packaged stuff from Japan that keeps for a long time. I often get chestnut and yokon type desserts sent to me from friends in Nagoya, Japan they hold up well and taste great. I love the packaging of Japanese desserts. The peach jelly/juicy dessert is really good, so is the mocha desserts with red bean

          1. re: foodwhisperer

            Yes, but I was referring to wagashi made from bean paste, sweet potato paste, etc, which are generally better crafted and last only a day or two. (Like the last photo in my previous reply, or here:


            I like their peach jelly too.
            A life time ago, it used to be packed in a peach shaped plastic mold. Now, it is simply wrapped in colored paper.


      2. For this quality of wagashi, Minamoto Kitchoan is really the only game in town. I'm surprised that there isn't more competition among chain wagashi shops in Japan to bring these specialty items to market worldwide. As far as I know, all their stuff is made in a central factory in Okayama prefecture (where Kitchoan is based) and shipped to their shops worldwide. Wasn't there a Kitchoan counter at the NJ Mitsuwa? Is that gone now?

        2 Replies
        1. re: E Eto

          It's certainly still at the Jersey Mitsuwa, by the main entrance.

          Isn't there a Kyoto-themed store in Soho/somewhere downtown that sells a few wagashi?

          1. re: E Eto

            Yes there is a big counter at Mitsuwa, but different items than Minamoto Kitchoan as far as I remember