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Best and worst food and cooking-related product slogans?

fldhkybnva Jul 29, 2013 08:04 AM

I don't pay much attention to slogans but I happened to catch a glimpse of the side of a bottle of Bar Keeper's Friend this morning and noticed the slogan "once tried, always used" and my immediate thought was "wow, that's so true." What are the best and worst food and cooking-related product slogans?

  1. b
    Bkeats Sep 17, 2013 09:06 AM

    Don't know if they still use the add, but eons ago in Austria, there was a poster that Gösser beer used. There was a picture of a bottle of beer and next to it were three words.


    I thought it was a clever play on words and rhymes.

    1. vanderb Sep 17, 2013 07:25 AM

      The Saskatchewan Pork Producers Association came up with this lovely one many years ago...

      Pork. The one you love!

      The photo really helped bring it all together.

      1. mrbigshotno.1 Sep 15, 2013 02:26 PM

        Everytime I hear a really bad one, I visualize a bunch of yuppies in a conference room someplace. With $5 coffee cups on the table and equally expensive bottled water "brainstorming" with some corporate training boob with a sharpie drawing all kinds of arrows and circles on a flip chart. Then they come up with some assinine slogan like "Let the making begin" or "I ate the bones".

        1. g
          Georgia Strait Sep 14, 2013 09:30 AM

          way back when - as kids - there was a slogan - "you like it, it likes you" - was it for Seven Up soda pop? (it's like sprite)

          maybe it was around the same time as the famous coca cola commercials "I'd like to teach the world to sing etc etc"

          what were the Tang slogans - it went to the moon, didn't it?

          and Life Cereal - He likes it, Mikey likes it ----

          it's odd - does starbucks have a slogan - I don't really understand most slogans anyway! (or they come across just silly, as others have pointed out here)

          EDIT to add - yes, it was 7-up ... i also liked their one "the uncola" - that's clever

          ... tho the one slogan "never had it, never will" (referring to caffeine) - that could be turned several ways, couldn't it?


          1. f
            foodieX2 Sep 13, 2013 06:42 PM

            "Live Chicken. Fresh Killed"

            Mayflower Poultry in Cambridge Ma.

            Yes, we own the t-shirt!

            1. greygarious Sep 13, 2013 06:41 PM

              "There's always room for Jell-O" is definitely another in the "so true" column.

              1. Kris in Beijing Sep 13, 2013 04:28 PM

                "And I hail-p'd!!"
                ["And I helped!!"]


                1. eclecticsynergy Aug 26, 2013 03:16 PM

                  Here's one...

                  1 Reply
                  1. re: eclecticsynergy
                    gaffk Aug 26, 2013 04:37 PM

                    For some reason (?) that slogan does not have me picking up the phone.

                  2. JungMann Aug 7, 2013 08:01 AM

                    I've always had a special place in my heart for "I feel like chicken tonight" and its accompanying dance. It's somewhat iconic for people of my generation, even if none of us actually eat the product.

                    1 Reply
                    1. re: JungMann
                      ItalGreyHound Aug 7, 2013 12:44 PM

                      hahaha, I was just singing that for my husband last week. He couldn't remember there ever being such a product, or such a song. Had to do the dance and everything.

                    2. b
                      BuildingMyBento Aug 6, 2013 09:55 PM

                      Dipper Dan, a Japanese creperie:

                      "Making you feel Nice and Happy by tasting Dipper Dan's flavor. That's Our Happiness. Making heartfelt communication between you and Dipper Dan, that's our wishness. Dipper Dan was founded in 1972."

                      I tried a crepe in Fukuoka, and needless to say, it was a crepe. But the slogan works.


                      1. Atomic76 Aug 6, 2013 07:51 PM

                        Mr. Food (RIP) always creeped me out when he would say "Oooh It's So Good!". He totally sounded all pervy.

                        I kind of got a kick out of Frank's Red Hot, "I Put That Sh*t On Everything" slogan.

                        1. k
                          kitchengardengal Aug 6, 2013 07:44 PM

                          Domino's Pizza's Avoid the Noid campaign did not make me want to eat their pizza.

                          I don't understand how a food company cannot see that causing their potential customers to lose their appetite is counterproductive.

                          1. NonnieMuss Aug 6, 2013 03:46 PM

                            I always thought the Dominos "we don't suck anymore" campaign was weird. There was a commercial where they had people eating it and describing the sauce and someone said "I don't even think there are real tomatoes in this." Then the walls fall away and they're in a field of tomato plants. I'm like - they just said it tastes like there are no tomatoes. You're like - surprise! There ARE (even though it doesn't taste like it).

                            Also the Hardees commercials that showed dirty sweaty people licking melted cheese off the wrappers while they sat in a truck or whatever. Didn't really make me want to eat there.

                            Sorry - not exactly slogans, but mostly on topic.

                            6 Replies
                            1. re: NonnieMuss
                              ItalGreyHound Aug 7, 2013 12:40 PM

                              You have never seen a person move faster than me getting to the Mute button when a Hardee's commercial comes on...ugh

                              1. re: ItalGreyHound
                                rockycat Sep 17, 2013 06:35 AM

                                Ah yes, women having sexual relations with their lunch. Makes me just want to run right over to Hardee's. Not.

                                1. re: rockycat
                                  pine time Sep 17, 2013 07:19 AM

                                  Just wrote something similar above, on Carl's Jr. I've heard they're cousins with Hardee's--must have the same juvenile ad agency.

                                  1. re: pine time
                                    rockycat Sep 17, 2013 08:24 AM

                                    Same owners these days, different names on each coast.

                                  2. re: rockycat
                                    NonnieMuss Sep 17, 2013 07:45 AM

                                    You reminded me of their other ad campaign - sexy ladies eating cheeseburgers. Incidentally I believe that was what turned Padma Lakshmi off vegetarianism and led to her career on Top Chef.

                                    1. re: NonnieMuss
                                      pine time Sep 17, 2013 10:49 AM

                                      I guess a big part of their demographic is teen boys, so as they say, "sex sells." I'm no prude, but the ads are just too much.

                              2. globocity Aug 6, 2013 09:11 AM

                                There's a photograph used to advertise a restaurant here in La Jolla that has always annoyed me. In it, the owners are shown with whole fish stuffed in their mouths. Aside from being a turn-off, I'm not sure what the premise is. The restaurant doesn't even specialize in seafood. Whomever did the advertising must have thought that a yuppie with a fish tail sticking out of his mouth would scream, "come here to eat!"

                                1. Firegoat Aug 6, 2013 08:59 AM

                                  Not a slogan, but I will never forget those singing hamster/rat/zombie things for Quizno's.

                                  1 Reply
                                  1. re: Firegoat
                                    ItalGreyHound Aug 6, 2013 12:28 PM

                                    Those were truly awful...

                                  2. i
                                    INDIANRIVERFL Aug 6, 2013 08:50 AM

                                    "It's not nice to fool Mother Nature." KA-BLAM!!

                                    Any assistance on a better thunder rendition would be appreciated.

                                    1 Reply
                                    1. re: INDIANRIVERFL
                                      Uncle Bob Aug 6, 2013 09:11 AM

                                      Ka- Booooooooom! ??? :)

                                    2. jmckee Aug 6, 2013 08:45 AM

                                      Here in Cincinnati, for decades the Kahn's company made what as a kid I thought was the only brand of wiener made. The slogan was "Kahn's -- The Wiener The World Awaited."

                                      1 Reply
                                      1. re: jmckee
                                        EM23 Aug 7, 2013 10:22 AM

                                        "The Wiener The World Awaited"
                                        Now that should be repurposed as a slogan for Carlos Danger’s campaign.

                                      2. Firegoat Aug 6, 2013 08:32 AM

                                        "If it doesn't get all over the place, it doesn't belong in your face." Carl's Jr.

                                        2 Replies
                                        1. re: Firegoat
                                          pine time Sep 17, 2013 07:17 AM

                                          We boycott Carl's Jr. just 'cause of their ads. Really--you need to sexualize a cheap fast food burger?

                                          1. re: pine time
                                            rockycat Sep 17, 2013 08:23 AM

                                            I've been called nuts because I do the same. Glad to know I'm not the only one.

                                        2. alliegator Aug 6, 2013 08:26 AM

                                          This is more of a local one, but while living in Ft. Worth, TX (home of somewhat-celeb chef Tim Love) we would periodically grab a burger or sandwich from one of his Love Shack sandwich joints. But the sauce on many of these things? Chef Love's Love Sauce. And it was white and runny. Just wrong on soooo many levels.

                                          3 Replies
                                          1. re: alliegator
                                            ItalGreyHound Aug 6, 2013 12:25 PM


                                            1. re: ItalGreyHound
                                              alliegator Aug 7, 2013 10:56 AM

                                              The burgers had some, uh, adult-ish names as well. The only one that I recall at the moment is the Dirty Love Burger. Groan...

                                              1. re: alliegator
                                                ItalGreyHound Aug 7, 2013 12:39 PM

                                                I seriously just groaned reading that! :)

                                                I see they have one called the Boom Boom as well...lol

                                          2. Kholvaitar Aug 6, 2013 06:24 AM

                                            Barq's has Bite.

                                            1. j
                                              Jeri L Aug 5, 2013 09:44 PM

                                              I am not a morning person. In high school I was mystified for months by the radio jingle I heard every morning when the clock-radio went off: "Chock Full O Nuts is the heavenly coffee, heavenly coffee, heavenly coffee. Chock Full O Nuts is the Heavenly coffee--Better coffee a millionaire's money can't buy!' Why can't a millionaire's money by this coffee? And why Chock Full o Nuts anyway? (It wasn't a familiar brand in Oregon.)

                                              1. m
                                                marisold Aug 5, 2013 09:30 PM

                                                Does anybody remember the margarine commercial: "If you think it's butter, but it's not, it's Chiffon"? Of course, it came out sounding like "If you think it's butter, but it's SNOT." Yuk!!

                                                1 Reply
                                                1. re: marisold
                                                  Jeri L Aug 5, 2013 09:35 PM

                                                  We thought that was the height of humor in grade school!

                                                2. a
                                                  ahuva Aug 5, 2013 07:55 PM

                                                  Who doesn't love the Oscar Mayer jingle (well, maybe not Senor Carlos Danger)! 'Cause everyone would be in love with me! Hebrew National's "We answer to a higher authority" is pretty good, too. "Where's the Beef?".

                                                  1 Reply
                                                  1. re: ahuva
                                                    jmckee Aug 6, 2013 08:41 AM

                                                    In Israel, a friend of mine once saw a billboard that said: "Maccabee. The Chosen Beer of the Chosen People."

                                                  2. v
                                                    Violatp Aug 5, 2013 06:28 PM

                                                    I believe at one point Subway was using "foot long yum rocket" as part of their $5 footlong campaign.


                                                    1. alliegator Aug 5, 2013 10:01 AM

                                                      KFC's newest one "I ate the bones". It's just dumb. Really dumb.

                                                      2 Replies
                                                      1. re: alliegator
                                                        pamf Aug 5, 2013 07:50 PM

                                                        I agree, really dumb, and can you just imagine the lawsuit when someone orders the regular fried chicken, bites into the bones and then ends up in the emergency room.

                                                        1. re: alliegator
                                                          Tripeler Aug 5, 2013 09:33 PM

                                                          Just doesn't resonate like Ol' Harlan's "Always Fresh. Never Frozen."

                                                        2. Atomic76 Jul 29, 2013 08:18 PM

                                                          There was a local butcher shop near me whose slogan was "You can't beat our meat!" - I'm not kidding.

                                                          Every time I hear the slogan for Smuckers, it make me think "with a price like that, it *better* be good..."

                                                          I always hated the Oscar Meyer one - "my baloney has a first name..." because it made me think of Wilbur from Charlotte's Web.

                                                          2 Replies
                                                          1. re: Atomic76
                                                            Bill Hunt Jul 31, 2013 07:57 PM

                                                            Wilbur was a baloney? I had no idea...


                                                            1. re: Atomic76
                                                              monfrancisco Aug 5, 2013 06:20 PM

                                                              Similar butcher story-- mine claimed "Nobody Beats Pete's Meat." Pete was a great guy. I used to sometimes buy a burger's amount of ground beef and invariably got asked, "What, ya havin' a party tonight?" And I invariably laughed and went home in a good mood.

                                                            2. NanaMoussecurry Jul 29, 2013 05:59 PM

                                                              "I'm lovin it"

                                                              1. s
                                                                suzigirl Jul 29, 2013 01:54 PM

                                                                'Prego... its in there.' If I use a jarred sauce I use this one because I like the balance

                                                                1. LA Buckeye Fan Jul 29, 2013 01:45 PM

                                                                  With a name like Smuckers, it must be good jam.

                                                                  3 Replies
                                                                  1. re: LA Buckeye Fan
                                                                    ricepad Jul 31, 2013 09:14 PM

                                                                    What about Mangled Baby Ducks? THAT must be good jam!

                                                                    1. re: ricepad
                                                                      LA Buckeye Fan Aug 5, 2013 11:52 AM

                                                                      lol...gotta love Saturday Night Live. The bass-o-matic comes to mind.

                                                                      1. re: LA Buckeye Fan
                                                                        Tripeler Aug 5, 2013 09:32 PM

                                                                        Hmmmm, that's some GOOD bass....

                                                                  2. PotatoHouse Jul 29, 2013 01:09 PM

                                                                    The commercial was pushing an individually packaged breakfast cereal with a milk box included so your kids can get their own breakfast. I can't remember exactly what the slogan was, but it might as well been "because your life is so important and you are way too busy to make your kids a bowl of cereal, buy this product and let the little pissers fend for themselves!!"

                                                                    1 Reply
                                                                    1. re: PotatoHouse
                                                                      fldhkybnva Jul 29, 2013 01:42 PM

                                                                      Wow, that's uh...creative.

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