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Allrecipes.com Branches Off As a Print Magazine

h
HillJ Jul 17, 2013 05:34 AM

http://www.grubstreet.com/2013/07/all...

The publisher of Eating Well and Every Day With Rachael Ray magazines will launch a print spinoff of website Allrecipes.com. The magazine will simply be called Allrecipes, have a paid circulation of 500,000, and publish six issues each year, beginning with a December issue; Recipe.com editorial director Cheryl Brown will be editor-in-chief, Crain's reports. Parent company Meredith bought the website from Reader's Digest Association for $175 million in 2012. [Crain's, Earlier]

  1. melpy Jul 17, 2013 05:39 AM

    Seems like a waste. So many publications are going paperless but they are going to print?

    1. drongo Jul 17, 2013 05:50 AM

      A circulation of 500,000 would put it above Fine Cooking (257,000), Saveur (329,000), Cooking Club (452,000) and a little below Eating Well (629,000). http://abcas3.accessabc.com/ecirc/mag...

      I wonder what the business strategy here is? A loss leader to drive more visitors to the web site?

      1. Firegoat Jul 17, 2013 06:13 AM

        Where will they find 500k people to pay for this? Sounds like when Rachael Ray's magazine gave out free subscriptions at one time. (and yes I had it for a year free. Wouldn't have paid for it.)

        1. h
          HillJ Jul 17, 2013 07:01 AM

          Advertisers for one!

          http://www.crainsnewyork.com/article/...

          Like any (free) member driven website. And when offered the idea of a printed publication version of AR.com, members were on board in fairly large numbers.

          Meredith is also planning a regular Allrecipes TV segment for its syndicated TV program The Better Show, the company said.

          1. Firegoat Jul 17, 2013 07:05 AM

            I've never posted a recipe on allrecipes.com. How annoying it would be to see this company making money off your family recipe.

            8 Replies
            1. re: Firegoat
              h
              HillJ Jul 17, 2013 07:11 AM

              Can't say I follow that logic, Firegoat.

              Millions of members at AR.com are freely sharing their recipes (be it family recipes, reprinted adapted or just a copy & paste) for years, Under several ownerships. When AR.com printed member driven cookbooks a few years back they sold them through their site. Not at all sure how profitable they were. But, magazine publishing will mean that fact checking the "owner" of a recipe will be more important than ever. No information has been shared about the actual content of this new magazine or tv show. But clearly the AR model is heading in a new direction.

              And as far as making $$$ off members, couldn't the same be said of Chowhound, Serious Eats, Tastespotting? Just to name a few? These aren't volunteer orgs.

              1. re: HillJ
                Firegoat Jul 17, 2013 07:23 AM

                That's very true HillJ. I thought of the advertising on the websites just as I posted that. Hopefully they will track down the posters and give the some credit and feature some back stories.

                1. re: Firegoat
                  h
                  HillJ Jul 17, 2013 07:25 AM

                  Back stories, along the lines of Reader's Digest would be a natural!

                  1. re: HillJ
                    Firegoat Jul 17, 2013 07:39 AM

                    I agree if they hunt down the posters and do some backstory work (as well as recipe testing) it could at least be as entertaining as those Taste of Home mags. Apparently Taste of Home goes around and does seminars or cooking demonstrations around the country quite a bit. My mom went to one in Kansas. I only know this because she gifted the two free magazines she received to me.

                    1. re: Firegoat
                      h
                      HillJ Jul 17, 2013 08:14 AM

                      If AR comes to television as stated in the linked article, I'll be very curious what the programming will focus on and how it will highlight members.

                2. re: HillJ
                  h
                  HillJ Jul 17, 2013 07:24 AM

                  Further, not everyone enjoys the online experience or has access to it. I'm sure subscribers of Meredith publications will receive offers to AR. And, think of the printed coupons, clip & save recipes, contests and offers folks who still like print will enjoy. Having YOUR recipe printed in AR might be a real thrill for members!

                  The more I think on this, the less surprised I am.

                  1. re: HillJ
                    Firegoat Jul 17, 2013 07:27 AM

                    This seems a lot like the "taste of home", "taste of country" magazines already on the marketplace. However, it seems like there is plenty of room out there. I was a long time subscriber to Martha Stewart's magazine, but haven't been in probably at least 8 to 10 years.

                    1. re: Firegoat
                      h
                      HillJ Jul 17, 2013 07:32 AM

                      Good call/comparison. I was thinking the Family Circle, Pillsbury magazine at check out crowd (no slight intended) might actually be quite large...leading to some subscribers...but overall I believe AR's own current membership will lead the charge. Wonder what the mag will cost/year?

                      Heck, this has worked for FN and The Chew.

              2. w
                wincountrygirl Jul 17, 2013 08:00 AM

                I usually don't like the recipes from Allrecipes. They are amateurish.

                12 Replies
                1. re: wincountrygirl
                  h
                  HillJ Jul 17, 2013 08:12 AM

                  I've heard that complaint before winc. What's interesting about that opinion is this:

                  -recipes that appear on AR appear on Chowhound, FN sites, food blogs and countless other postings on the Net. The big difference in assumption appears to be one of site layout and photography. Both of which are less polished...and yet millions of members and AR advertisers seem to not be bothered by that choice in the least.

                  So, a new magazine should be interesting; especially if the layout and photography arrives in a more polished, professional packaging.

                  1. re: HillJ
                    h
                    HillJ Jul 17, 2013 09:33 AM

                    Returned to add another member driven comparison, Food52.

                    Now I'm a huge fan of Food52, Love the mission, the member supportive atmosphere, the owner history that led to the site. There you can enjoy, free membership, lots of social interaction, tons of member recipe sharing. Food52 is a beautiful site. And, under that more hip, attractive wrapper is an AllRecipes.com type model.

                    How well dressed a free food site appears to be seems to make a difference in perceptions.

                    AllRecipes.com's parent company, Meredith, is no slacker. I think AR's done a remarkable job of attracting an audience of their own.

                  2. re: wincountrygirl
                    melpy Jul 18, 2013 06:13 AM

                    I was an AR devotee starting my last year of college when we finally got a kitchen. I had no idea that you could find recipes online! I was probably making a new dish every night by the end of my first year teaching. Once I discovered epicurious, chowhound and food blogs, I became less enamored with AR and FN. I was once featured as the cook of the week on AR in 2007. I found a handful of decent recipes but they always refused to publish mine even though they were unique/not a version of something already on there. It did take wading through a lot of junk to find my few decent recipes though. AR started my photographing food that I had made so I could post a photo.

                    1. re: melpy
                      h
                      HillJ Jul 18, 2013 07:07 AM

                      AR's gone through a few ownerships (not unlike CH) and their membership has exploded from what I'm reading. I don't see food sites as an either or scenario.

                      But if you feel we should compare, there are hundreds of simple recipes on CH, over @ CHOW Supertaster tests commercial products every week. Some of the most popular threads on Chowhound are enjoyed discussing "dirty recipes" and home cooks sharing tips-not at all unlike AR.

                      But this isn't a thread about who I like more when joining a food site.

                      I think what AR does and intends to do is interesting. An interesting choice in the digital age. What I have is a simple curiosity.

                      1. re: HillJ
                        h
                        HillJ Jul 18, 2013 07:18 AM

                        As for your remark about wading through alot of junk to find a decent recipe.. :)

                        Have you tried using the Chowhound search engine without the assistance of Google to find a gem of a recipe? CH's help each other out all the time in trying to locate a specific thread.

                        A large archive of recipes on any site share that challenging problem. Once you hit a certain size, wading through is all you can do!

                        1. re: HillJ
                          melpy Jul 18, 2013 11:47 AM

                          Sorry. I am not bashing AR. I was was not referring to Chow but rather to CH. I don't really enjoy Chow that much and I don't really come here for recipes so much as the conversation. Usually the CHers steer me to something new rather than post recipes that I use. I have nothing against the "dirty" recipes but I have made at least 127 recipes from AR and only a handfull would I make a second time. I think all of these have their place. I really love the member involvment and the ease of sharing that AR has. I love the conversations here at CH. I used to be a big fan of SeriousEats as well. I only have so much time to devote to my food exploration and I choose to spend most of it here at CH and on various foodgawking type of sites searching for new and exciting food blogs as well.

                          1. re: melpy
                            h
                            HillJ Jul 18, 2013 11:51 AM

                            No reason to apologize, melpy. We all have our own reasons for why we enjoy food websites. I'm in no way overly defending any site, especially when I am a reader; NOT employed by the site with some insider intel. It's just a conversation, one of many interests..I posed the topic and I'm interested in opinion. I'm learning a good deal more about AR than I ever knew just by reading what's out there.

                            eta: I do find the "I like CH, not much interested in CHOW" comment very interesting (and it is underscored by many CH's) because a good deal of CHOW content is provided via Chowhound these days, including: recipes, photographs, comments, blog posts and video stories. I must admit I don't separate the two formats of this sites at all. For me, CHOW/CH is one site with many voices.

                            1. re: HillJ
                              melpy Jul 18, 2013 01:27 PM

                              I think you hit the nail on the head. If it is on Chow, I likely already saw it on CH. In that case it make the Chow experience a bit too redundant for me.

                      2. re: melpy
                        h
                        HillJ Jul 18, 2013 07:34 AM

                        My daughter just reminded me this morning that one of her recipes was published in an AR book back when they were doing member collections. The one on BBQ. She told me that AR sent her a free copy when the cookbook came out but afterwards she wasn't entirely thrilled about giving up her recipe so easily because the recipe wound up all over the Net including commercial brand sites very quickly with AR rec'ing full credit. She felt mixed about the "getting published" experience through AR. Slipped my mind until now.

                        1. re: HillJ
                          melpy Jul 18, 2013 11:48 AM

                          I was just wondering about this exact thing. When I was on the preview, I wondered if I would see a comment that I had made since a couple of the recipes were ones I had made.

                          1. re: melpy
                            h
                            HillJ Jul 18, 2013 11:59 AM

                            Any interest in asking the team at AR about that? I would be interested to learn how they would handle your inquiry.

                        2. re: melpy
                          w
                          wincountrygirl Jul 18, 2013 02:17 PM

                          A friend found a good lasagna recipe. That's the only one. I read them and they have weird ingredients or things that don't sound like they go together. I'll pass.

                      3. alliegator Jul 17, 2013 11:33 AM

                        I got the little trial issue of this a few months ago attached to one of the mystery mags that come to my mailbox (ones I don't order, they just show up).
                        Very much like Taste of Home. But even less slick. Not interesting, the recipes are simple and heavy on the convenience factor. I would say more, but I can't find the thing, I suspect it hit the bin quickly.

                        10 Replies
                        1. re: alliegator
                          h
                          HillJ Jul 17, 2013 12:20 PM

                          Darn, allieg! I wish you still had the preview copy so I could ask you a few questions.

                          Like, who was advertising and how many ads appeared
                          Like, were there clip & save coupons? Contests?
                          Like, how were AR members highlighted? Were they?
                          Like, did the recipes come via members or where they sourced elsewhere?

                          Guess I will have to wait until the fall to find out first hand.

                          1. re: HillJ
                            h
                            HillJ Jul 17, 2013 12:32 PM

                            Okay the preview copy just answered a few of those questions, and now I can follow up on my own time for the rest.

                            This does read very member supportive overall and frequently links video clips to encourage visits to their site. I can see why active AR members are excited by the magazine.

                            1. re: HillJ
                              h
                              HillJ Jul 17, 2013 12:36 PM

                              Turns out, Barnes & Noble is carrying it already...hmmm. Okay, off to do some more research on this. Still have time to kill in NYC before the concert.

                              Thanks for keeping me occupied, all!

                            2. re: alliegator
                              drongo Jul 17, 2013 03:34 PM

                              I also got the free trial issue... and I also tossed it quickly. My rule-of-thumb is that if I don't find a single recipe I plan to make then I'll not subscribe/renew (even for free -- it's just more junk mail).

                              These days we have hundreds of thousands (even millions?) of recipes available, so I don't need more recipes -- but rather insights, techniques, etc. That's one reason I visit chowhound.com daily but very rarely allrecipes.com.

                              1. re: drongo
                                h
                                HillJ Jul 17, 2013 06:00 PM

                                I understand preference, drongo. But AR members, guests and AR staff provide videos, tips, insights and far more than recipes. Maybe you aren't familiar enough with Allrecipes.com. The AR community is far more than a recipe file today.

                                tips:
                                http://allrecipes.com/info/main.aspx?e11=tips&e8=Quick%20Search&event10=1&event8=1&prop24=SR_Showcase&e7=%2fmenus%2fmain.aspx

                                videos (including from members & Chefs):
                                http://allrecipes.com/video/main.aspx?prop24=PN_2.0.0_Videos

                                production co. @ AR:
                                http://www.youtube.com/foodwishes

                                So, beyond the thousands of recipes offered and discussed on CHOW/CH and AR both have far more to offer registered members.

                                AllRecipes also offers a PRO section, a monthly guide for a monthly fee. Now a magazine and tv show in the works.

                                Yeah, there's a good deal going on beyond recipes.

                                1. re: HillJ
                                  h
                                  HillJ Jul 17, 2013 08:31 PM

                                  http://allrecipes.com/supportingmembe...

                                  This is the link to AR's Pro subscription. Interesting beta test..

                                2. re: drongo
                                  h
                                  HillJ Jul 17, 2013 06:15 PM

                                  FWIW, after looking over the preview copy of the magazine, I wasn't tagging any immediate recipes for use either but I was struck by the way AR highlights membership through interview, photography and recipes posted. I like that the company has found new ways to acknowledge its active subscribers....by featuring them in print and one day soon on tv (a cooking program to run on the Hallmark channel).

                                  I'm still learning about AR by reading through the pages and articles on the parent company. Still more to learn..

                                  1. re: HillJ
                                    alliegator Jul 17, 2013 06:33 PM

                                    Thank you for your opinion and views on it. Because I've only hit AR a dozen or so times, I was not aware it that it was such a strong community.
                                    And thanks for the link below. I don't Nook, so I'll wait until fall and maybe grab a print issue to see if it's been tweaked in a way that it would be interesting to a non-ARer.
                                    I'm a magazine junky, so you never know what will change my mind about a particular publication.

                                    1. re: alliegator
                                      h
                                      HillJ Jul 18, 2013 07:09 AM

                                      Thanks for keeping an open mind and joining this thread. My enjoyment of Chowhound doesn't change just because I find AR's recent announcements interesting-so, thank YOU for recognizing that!

                                      1. re: HillJ
                                        h
                                        HillJ Jul 18, 2013 07:30 AM

                                        Hard to ignore AR's stats and global growth. So interesting to learn this now when they've been around since 1997.

                                        http://press.allrecipes.com/about-us/

                              2. h
                                HillJ Jul 17, 2013 12:24 PM

                                http://allrecipes.com/howto/allrecipe...

                                Just found the preview copy online.

                                So, here's the magazine offer and sneak peek for anyone interested.

                                6 Replies
                                1. re: HillJ
                                  alliegator Jul 17, 2013 12:32 PM

                                  Oh, so glad you found it! I just ran out to the magazine recycle bin in the garage and rooted through it to no avail. Looks like I dropped off it's contents in May sometime.
                                  I'll have another peek, maybe I was judging harshly.

                                  Edit: First off, I'm really surprised I at least didn't do the free year. At that point in time, we either were just getting ready to, or just had moved house, so I was pretty distracted.
                                  It's not really something I would subscribe to, and I don't use the site often. But that's just me. For some folks, this might be right up their alley!

                                  1. re: alliegator
                                    h
                                    HillJ Jul 17, 2013 12:48 PM

                                    No, it's not something I would lean on for my own style of home cooking but from a home cook community standpoint, I'm going to be following along on the sidelines for a bit. I find the choice to do an AR magazine very interesting.

                                    1. re: HillJ
                                      alliegator Jul 17, 2013 12:54 PM

                                      Please let us know if you pick up an issue :) I was at B&N yesterday and didn't happen to see it.

                                      1. re: alliegator
                                        h
                                        HillJ Jul 17, 2013 01:04 PM

                                        http://www.barnesandnoble.com/s/allre...

                                        here ya go! Nook version (at the moment) only until the fall (according to my gal at B&N).

                                  2. re: HillJ
                                    melpy Jul 18, 2013 07:52 AM

                                    Just went through it. Doesn't look like content that is too different from the website. This probably would have appealed to me about 7 years ago. The photography is better than the site and I like that these are recipes that the test kitchen has tried. The best comments from reviewers have been hand picked and personalize it and make it more community oriented but I like that the test kitchen also gives their own tips which help cut down on errors that i frequently see.

                                    Overall I get what they are trying to do and I think there is in fact a big market for this sort of format, just not with most of us 'hounds.

                                    1. re: melpy
                                      h
                                      HillJ Jul 18, 2013 07:57 AM

                                      Now that train of thought I can relate to!

                                  3. Firegoat Jul 18, 2013 07:38 AM

                                    HillJ you are so pro-AR and AR magazine and website. Are you working for AR by any chance?

                                    3 Replies
                                    1. re: Firegoat
                                      h
                                      HillJ Jul 18, 2013 07:46 AM

                                      Thanks for asking, Firegoat. The answer is no. Just a magazine junkie; especially interested in food & leisure photography (which is my career right now) and if you've been following this thread and a few others I've posted the last two days you'll see I've been sharing some new mag finds and articles under Food Media I thought my CH pals would enjoy while I'm btwn appointments.

                                      Thanks for asking though. And FWIW, I was beginning to believe you had some first hand legal experience with PD for the # of posts you've made.

                                      1. re: HillJ
                                        Firegoat Jul 18, 2013 07:59 AM

                                        LOL and fair enough. I have no contact with PD or any of her legal team past or present. It's just a story I'm interested in because of the massive quick collapse of her kingdom.

                                        1. re: Firegoat
                                          h
                                          HillJ Jul 18, 2013 08:00 AM

                                          I thought you'd get a kick out of my observation :)
                                          Always good to clarify!

                                          off to work pals, bye!

                                    2. alliegator Jul 18, 2013 01:45 PM

                                      So, this thread got me thinking about food mags and how everyone has such strong preferences, and earlier at Target, I picked up an issue of Taste of Home. I have not read it in years, maybe there have been changes? What the heck, there's nothing to do with all this heat then sit on my bum and read, so why not?
                                      Unfortunately, I threw my water bottle that wasn't tightly capped in the bag, so the mag is on the drying rack with my bathmats at the moment.
                                      If I find anything interesting in it, I'll bring it up.

                                      2 Replies
                                      1. re: alliegator
                                        h
                                        HillJ Jul 18, 2013 01:54 PM

                                        I look forward to what you find :) drying rack, huh :) good tip!

                                        Have you taken a look at the BC food mag, EAT?
                                        http://www.eatmagazine.ca/magazine-ar...

                                        1. re: HillJ
                                          alliegator Jul 23, 2013 09:34 AM

                                          Thanks for pointing out EAT to me :)
                                          I found Taste of Home to be the same hokey stuff once the thing dried out, but hey, I gave it a shot.
                                          And... I did find the sample AR mag in my Grandfather's room of all places (that's a head scratcher). I sent the free year card off yesterday, but I doubt it's still valid. We shall wait and see.

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