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Jul 16, 2013 06:36 AM

Treasury Wine Estates to destroy large amounts of 'old and aged' wine in US

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  1. The United States is not a sponge of infinite size to soak up the "commercial and tails" of the world.

    There is the two buck chuck market and then there is the knowledgeable and adventurous market. And both are fairly conservative in their purchasing.

    6 Replies

      Without knowing the details of what's being destroyed, I cannot help but wonder how much is (e.g.) Lindemans South-Eastern Australia Bin 45 Cabernet or Bin 95 Sauvignon Blanc, versus Lindemans Coonwarra Limestone Ridge or St. George . . . in other words, low-end plonk, as opposed to high(er)-end wines that haven't sold and are now "too old" for the retail market (2009 or 2010 Chardonnay, for example, when other Australian wineries are offering 2011 and 2012).

      1. re: zin1953

        Ummmmmm, my wife really likes Lindeman's Bin 65 Chardonnay as a daily drinker ($4.49 at Total Wine). Doesn't make her a bad person. Grateful to have a "low-end plonk" wine we can be OK with. ;o]]]]]]]]

        Just sayin'. I try to pick up Schug Sonoma Coast Chard when I can find it at $14.99 (WTSO has it every few months), but it'd be nice to find something easier to get.

        1. re: Midlife

          The Chardonnay was always the best of the Lindemans "Bin" wines, and -- I thought -- always a solid, reliable choice. Rather drink it than, say, KJ . . . and certainly over 2BC!

          I used to import containers of the stuff before Parker had even heard of it! Sold the heck out of it at Liquor Barn for $3.99.

          1. re: zin1953

            Wow! Wasn't that quite a long time ago Jason? I haven't seen a Liquor Barn (except maybe the one in the SF Valley) for maybe 20 years???? Could it be that long? That's only a 12% increase ($4.47/$3.99).

            1. re: Midlife

              I'm guessing it went up well above that at some point, but that a) the weak Australian dollar, b) the surplus of wine from "Lake Oz," and c) the economic downturn has brought the price down a couple of "notches," at the very least.

            2. re: zin1953

              Going way, way back, it was declared as our "house Summer Slammer Chard," and held that position for two years.


      2. Well, since they are mostly ‘commercial’ and ‘tail’ brands according to the report, I doubt that they are destroying anything that would benefit from the age. Not like they are going to destroy a bunch of Grange.