The French introduce cola-flavored wine.
- ipsedixit Jul 11, 2013 12:49 PM
Read about it here: http://www.latimes.com/features/food/...
From the article:
"Hausmann Famille, a branch of the firm Châteaux en Bordeaux, has introduced Rouge Sucette, a red wine doused with cola flavor targeted for a younger audience."
Wonder if there'll be a "diet" version. How about a "decaf" version?
"He wrote that in 1980, “more than half of adults were consuming wine on a near-daily basis. Today that figure has fallen to 17%. Meanwhile, the proportion of French people who never drink wine at all has doubled to 38%.”
That is a big drop - but how will cola-flavored wine get them interested in actual wine? Blech.