Psst... We're working on the next generation of Chowhound! View >
HOME > Chowhound > Food Media & News >
Jul 6, 2013 05:50 AM

Paula Deen's new cookbook will be published after all

  1. Click to Upload a photo (10 MB limit)
  1. By a regional magazine publisher who’s only books seem to be collections of recipes from their magazines with no listed author and no presence even on Amazon. Not even any published reviews that I can find. I guess Hoffman Media feel they have nothing to lose and might possibly hit it big, even if they only sell the book at Paula’s stores and restaurants and through their own Web site. Evidently no traditional book publisher was going to touch it.

    4 Replies
    1. re: JoanN

      Hoffman publishes the "Cooking With Paula Deen" magazine that is sold on Amazon. Is there some reason the book wouldn't be?

      1. re: Samalicious

        Sounds like the most logical publisher to go to. They've stood by her.

        1. re: Samalicious

          With the magazine (which, by the way, costs twice as much on Amazon as it does if you order directly from Paula's Web site or through a coupon in the magazine itself), Amazon is acting as an intermediary for Hoffman Media. They're not buying, stocking, or selling Hoffman Media publications directly. A subtle distinction, perhaps. But in these days of fewer and fewer brick-and-mortar bookstores, an Amazon order can be crucial to a publisher's bottom line.

          I just think it's interesting that the book will, seemingly, end up being published by a company so little known in the book publishing field. It will be interesting, too, to see whether or not Melissa Clark's name is associated with it any way.

          1. re: JoanN

            Also the kind of media campaign that goes along with the book. I read somewhere that once the Walmart/Kmart/Target trifecta dropped Deen, that Ballantine was essentially forced to because the loss of revenue of those places carrying the book would be too great for them to recoup their costs.

            Interesting to see how much gets invested in marketing the book or if it's done super low key.