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Jul 4, 2013 04:06 AM

Despite the Ballantine setback, Paula's book sales take off

An interesting chart from the Nielsen BookScan.

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  1. Interesting chart - but the overall numbers aren't really so impressive.

    By the article, Paula's most recent cookbook from 2011 was selling 150 copies a week, and then the last week of June, 1,300 copies sold. In total on all of her cookbooks - just under 3,000 sold. When compared to people talking about all the support she's getting on Facebook (~500,000 fans on her support pages?) - having that translate into sales of under 3,000 books isn't all that impressive.

    Now if this trend remains through the summer - then that's worth taking note.