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Shoom Shoom = Tasteless

e
evansl Jun 16, 2013 05:18 AM

A recent visit to Shoom Shoom confirmed my previous experience with Iranian restaurants. Absolutely bland and tasteless food. The concept of seasoning seems completely foreign to them. The concept of condiment is also foreign, so there was no way to doctor the food. The only exception was the sweet potato fries, which were executed well. There are a few other minor problems, the bread served with the meal was far from fresh and the menu, especially the selection of appetizers, was extremely limited.

It's really a shame because the service is excellent and they try very hard. But they might as well put cardboard on their menu, you'd never be able to tell the difference from their other dishes.

  1. s
    shemishka Oct 2, 2013 08:07 AM

    Just heard today that Shoom Shoom has closed!

    6 Replies
    1. re: shemishka
      kwass Oct 2, 2013 11:48 AM

      I heard that too. Crazy! And such a shame!

      1. re: kwass
        m
        magic Oct 2, 2013 02:02 PM

        I'd only been once, 5 weeks ago or so. On a voucher.

        Depsite some bad salad bar misses, and the desserts being not that great I actually enjoyed most of my meal quite a bit.

        But it was as dead as anything. I got there at 9 or so on a Friday night and they were all but closed.

        Too bad. Entrees we got were really good, and service was sweet. Was looking forward to giving them another go and trying some more of their menu, which looked good. But yeah, dead at 9pm. Didn't feel right.

        Must check out Hannah's...

        1. re: magic
          kwass Oct 2, 2013 02:08 PM

          Hannah's is awesome!

          As for Shoom Shoom, I always only got take-out from there, and was never disappointed. In my opinion, it was one of the better Middle Eastern restaurants...right up there with Hannah's.

          But you definitely have to try Hannah's. It rocks!

          1. re: kwass
            m
            magic Oct 2, 2013 02:09 PM

            It's on my list! It has been listed!

            Will for sure be going.

            1. re: magic
              kwass Oct 2, 2013 02:11 PM

              Glad it's been listed :)

              1. re: kwass
                m
                magic Oct 2, 2013 02:17 PM

                LISTED!!

                ;)

    2. v
      Vinnie Vidimangi Jun 16, 2013 07:00 AM

      Me Va Me is owned by Turks the last I knew and at that time their "salads" showed it. The food was a bore, but lots of it, so it was a big bore.

      Shoom Shoom was owned by the Great Canadian Bagel guy ( they sure as heck are not Polish bagels) in partnership with a South African woman. Its now the South African woman alone. The restaurant is supposed to be Israeli grill, as assimilated.
      Better meat, some different items . The place looks like an Israeli restaurant in a service centre on the highway. This is quite OK - even authentic. Excellent restaurants are in such locations. The used to be someone called Benny Cohen as chef, which may be a reason why the food was better received then.
      They use excellent ingredients, are generous with their portions and are reasonably priced. They do need someone in the kitchen more familiar with the cuisine .

      You can have a large, excellent, good -grub meal at a reasonable price if you know your way around the menu and kitchen. So for eg. the soup is excellent- if you have only the lentil soup, dilute it with a bit of water from your water glass and squeeze in a fair bit of lemon (from the buffet). And so forth.

      1. kwass Jun 16, 2013 04:24 AM

        I haven't been in about a year, but I love Shoom Shoom, and couldn't disagree more with your assessment. And I agree with Jeremy, it's an Israeli restaurant...not Iranian.

        4 Replies
        1. re: kwass
          b
          bobinken Jun 16, 2013 04:32 AM

          That is true, it is NOT an Iranian restaurant but the food and the taste has deteriorated in at least, the last few months. It USED to be VERY good.

          1. re: bobinken
            kwass Jun 16, 2013 04:37 AM

            That's such a shame to hear. Shoom Shoom was one of my favourite Middle Eastern places in the area, with my other favourite being Hannah's.

            1. re: kwass
              j
              juno Jun 16, 2013 06:00 AM

              Shoom Shoom started out strong some years ago, but nowadays it doesn't seem to be up to much. Whereas Hanna's, at Bathurst St. and Rutherford Rd. in Thornhill, was neither here nor there for years until competiion turned up across the street: the sleek second location of Me Va Me. The locals mobbed Me Va Me, and it looked like Hanna's might fold. Instead it upped its game. It refurbished the dreary interior and improved the cuisine immeasurably. So that it's now one of the better Middle East/Israeli restos around Toronto. Well run, tasty menu, good service, kinda haymische compared to the flashier Me Va Me. I get to Hanna's every two-three months, and its always enjoyable. Both it and the nearby Me Va Me are always busy. Nothing like a little competition. Shoom Shoom, in a bleak plaza location with no nearby competition, isn't even close.

              1. re: juno
                kwass Jun 16, 2013 06:06 AM

                I've been to Hannah's both before and since the renovation. It looks like a completely different restaurant. However, I didn't realize that was the reason they renovated. Either way, it's definitely one of my fave's.

        2. j
          jeremyh1 Jun 16, 2013 02:25 AM

          Hey there,

          I haven't been to Shoom Shoom in a while but I have noticed that they started off very strong in their first couple of years and were always packed and now it seems they have gone downhill and are not quite busy (hence the need for constant 2 for 1 email and group buying offers).

          Also just to clarify they are NOT an Iranian restaurant. They are attempting to be an Israeli restaurant (not sure if the owners are from Israel but I'm pretty sure they are Jewish) in the mold of Me Va Me.

          Jeremy

          1. b
            bobinken Jun 16, 2013 02:02 AM

            When we went a few years ago the food was very good and so was the service.....went to their buffet a few months ago...horrible....and so was the service.

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