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Anyone familiar with Naked Wines?

My mom has a $100 voucher from this company called Naked Wines (that she received with an online shoe order--random, I know) and asked if she could use it to order us some wine.

Of course, my response was --what's the catch? Obviously, that sounds too good to be true.

I looked into them a bit and they appear to be a legit company, but the reviews are very mixed.

Thought I would put this on here to see if anyone knows of the company.


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  1. I have received the same "coupon". Took one look at the website and laughed. Your Mom is better off taking 100$ to a local wine store and asking for recommendations.

    1. Would she have to put in some of her own money, and if so, how much?

      It's an interesting model: the wineries are selling direct, and the company takes 10%.


      6 Replies
      1. re: Robert Lauriston

        Interesting concept, and one, with which, I was unfamiliar, until this post, and your link.

        Sounds a bit like a variation on the négociant, but obviously with some differences.

        Your question about additional monetary investment could well be the key to the value of that "certificate."

        Even if the wines are not all that good (no reason to think that they would not be), if one has a certificate, that is the only "stake in the game," I would go for it. However, if there are additions, beyond shipping, I would have to weigh those.

        Would be interesting to hear from wine drinkers, who HAVE had their wines.

        Somehow, this reminds me of the wine sales company (forget the name, but they are almost always at my bigger Costco), that claims to buy excess CA cult wines, 1er Cru wines, and the like, only to rebrand them with their name, and sell them highly discounted - think that it's a man's name. I have sampled many of their wines, and not been impressed with any. Others tell me that I just hit on a "bad day," as their offerings seem to change by the hour. They use only numbers, and only allude to the wines in the bottle. Guess that my timing has always been horrible, as I would never buy another of any of the "numbers," that I have sampled.

        Hope to see a full report on Naked Wines.


        1. re: Bill Hunt

          lol. there is no such thing as "excess" california cult wine or 1er cru, and you know that. :)

          even bond and harlan have "2nd" labels now. the skin in the game is too much to be flushing away their own grapes.

          1. re: hotoynoodle

            Well, THAT is what the literature states...

            Now, I have not encountered such, and cannot imagine that I would, but then there is their PR.

            Wish that I could recall the name, as others will likely have some input. ____ Cameron?


            1. re: Bill Hunt

              Cameron Hughes maybe? I recall trying a blend from them a few years ago from World Market and it sounds like the concept fits your description.

              I remember thinking that I thought it would be be better than it was after reading the promo card.

              1. re: bte576

                That sounds like Cameron Hughes to me. I didn't think the wines were bad values for the price.

                I suspect that the wines he buys are from wineries trying to break into a particular overcrowded market segment, e.g. $30 Zinfandel or $50 Cabernet Sauvignon. They don't want to undercut the brand they're trying to build and don't have the resources to create and promote a second label, so they sell it off.

                1. re: bte576

                  Ah, that is IT. Thank you.

                  A good friend, who is an avowed wino, loves what he has tasted and bought, but I am not a fan, at least so far.

                  The concept is that today's offering is different than what was offered yesterday. Guess that I just missed the "great stuff?"

                  I have sampled many times, and have purchased several mixed cases, to only be underwhelmed on all. Maybe a difference in palate?

                  Thank you,


        2. I have one of those vouchers, as well. I was just now checking the web site. The wines are all made by unknown wineries and of unknown provenance. I'm sure buying from them would be a crapshoot. Perhaps some of them would be good, but I don't generally buy low-end Aussie shiraz, and there are 3 in the case. (That's just for starters.)

          My coupon offers $100 off on a case, since the case I was shown costs $160, that would cost me $60. I'm taking a pass...

          2 Replies
          1. re: ChefJune

            Randall Grahm's one of the best-known winemakers in the world:


            Most of the wines are unknown because that's the business model. Read the Forbes article.

            1. re: ChefJune

              Hm-m, US $5 per bottle? I think that I would be tempted to give them a go, just to see for myself.

              Now, low-end OZ Shiraz is not on MY list either, but at $5, there is not a major investment.

              Would love to hear from someone, who put them to a test, and whose palate I respect.



            2. Assuming all is legit, if the real price is in the I've dollar a bottle range and there is nothing in the case you know you dislike, it sounds as if it might be worth trying. The cheapest stuff I drink is usually in the 5.99 -8 range at the grocery store. Most are less than memorable but still pleasant to drink. Saving a buck a bottle in that range is percentage wise a big swing and therefore should appeal to a regular wine drinker on a tight budget. If it turns out ok and you drink a few bottles a week you save enough that now and then you can splurge on something pricier.

              1. I think she thought she would be able to place an order with spending little to no money. It seems they offer a deal when you enter your voucher number that you don't see when just browsing the site.

                I figure then it would be worth trying them out, but some of the reviews online stated they were enrolled in their loyalty program without authorizing it and then it made me question if it was a good idea for them to have her credit card information.

                If we try them out, I will definitely post the verdict.

                1. The best thing to do with any company you suspect will auto enroll you in any ongoing plan is to cancel the credit card you used & get another one from your credit card company. It's free and it's also a good idea to change your credit card numbers at least once a year. There are so many criminals in our 'free enterprise' system that let's predators drain people's credit cards. Oftentimes companies will auto enroll you and by the time you realize they're stealing money from your credit card the amount can be quite large. Auto enroll should be outlawed because corrupt companies know a good percentage of people won't notice extra charges the companies are stealing. I don't know about the practices of this company yet but my practice described above should be followed by anyone to prevent corporate criminals from stealing from them. Good luck & change your credit card numbers regularly. Protect yourself!

                  1. I joined naked wines a couple of years ago, and used it for a year or so. It was free shipping at first, and the prices were great. I'm ok with cheap wines as long as they're drinkable. But some of the prices went up by 25% or more, some of the better bargains disappeared, and then the free shipping disappeared, so I can now buy my wines cheaper at the local bottle shop. And a few of the wines were pretty terrible. So last August or so I cancelled, and stopped paying $40/month. So I was surprised and pissed off to look at my credit card bill to find that they had started billing me again in January!!! I promptly called, and was told I hadn't been cancelled, I had been put on hold for 4 months, so this month they reactivated my account and started billing me again. Bullshit! So I've solved that I hope, but I wouldn't recommend that you trust them.

                    4 Replies
                    1. re: jgcookie69

                      Their wine isn't of cheap quality. They have world famous winemaker..so you must not know wine. Prices go up. You are helping the growth of new wine when you become a member. Sorry you had a difficult experience. Mines been nothing but satisfying.

                      1. re: cchyz

                        So because you like their wines and he doesn't, HE must automatically be the one that "doesn't know wine"? Isn't it equally likely that YOU don't know wine and he does? After all, you post no evidence to support your claim.

                        The fact is, much of the wine they sell IS of lower quality. If it was that good, they'd have distributors beating down their door for an allocation. Are you seriously going to argue that these winemakers don't want to be successful? That they are intentionally keeping their hidden gems a secret...? There's a reason that many of these winemakers can't otherwise get off the ground. There's a reason they can't get Parker, or Tanzer, or Suckling to come taste/score them. You don't need to be a Mondavi to get the attention of the scorers - but you do need to be at the top of your craft.

                        I've drank through most of the classified growths of Bordeaux... I get a Screaming Eagle allocation each year... I've had SQN, Harlan, Lillian, etc.... Take if from someone that DOES know wine - this stuff is mostly mediocre - at best. I'm not saying it's crap, and for the price, a lot of it is enjoyable (in spite of the above sentence, I still drink <$20 bottles on a weekly basis). Your post is dripping with post-purchase rationalization. Open your eyes.

                        1. re: cchyz

                          And THIS, ladies and gentlemen, is why there is more than one winery on the planet . . . some people may love (e.g.) Louis Latour Corton-Charlemagne, while others might love Kendall-Jackson Vintners' Reserve Chardonnay -- indeed, some may love Chardonnay, while others may love Riesling (though often they are the same people); some people might adore Gaja Barbaresco, while others might adore a Nebbiolo from some winery along California's Central Coast . . . and let's not even get into Château Musar or wines made from Pinotage.

                          I am happy for you that you find Naked Wines pleasing to your palate. Obviously you are not alone; a number of people do. Then again, millions of people find enjoyment in the wines of Charles Shaw (aka "Two Buck Chuck"), too.

                          Personally, I find enjoyment in neither, though I will admit to having sampled fewer wines naked¹ than 2BC, as I've had to judge Charles Shaw wines in various competitions. But I don't have your taste buds in my mouth; I have my own. And tastes vary . . .

                          >>> They have world famous winemaker [sic] <<<

                          Did you mean one? or several?

                          Their US website lists a number of winemakers they use from all over the world -- https://us.nakedwines.com/winemakers/... -- and, while I know several of them personally, I am curious which one(s) you think are "world famous."

                          Just asking' . . . .

                          ¹ Well, there *was* the time I did that winemaker dinner at the nudist colony in the Santa Cruz Mountains . . .

                          1. re: zin1953

                            The list of current bottlings doesn't really match up with the list of well-known winemakers. It's like NW is using the names to draw people in, but those wines aren't available, or aren't readily available.

                      2. I rec'd a $100.00 voucher for nakedwines and could never
                        find out how to redeem it. Can anyone tell me if you ever
                        rec'd one and were you able to redeem or not.

                        1. The catch is they take $20 per month from your account and keep it in a naked wines account so that you accumulate money to buy. You can also ask for your money back. If I don't buy wine, it's like found (re found) money. The wines are good and inexpensive.

                          1 Reply
                          1. re: Penelope0062

                            "The catch is they take $20 per month from your account and keep it in a naked wines account so that you accumulate money to buy."

                            Wow. What a business model. Payment in advance? Why would I do that unless their wines were roll-your-socks-down good. Don't get it.

                          2. I tried them when I got a voucher and I LOVE them!!! The bottles I try are generally cheaper than what I would get at the grocery, and it's delivered----how awesome is THAT??

                            2 Replies
                            1. re: gennyvieve

                              I don't think I've ever heard "awesome" and "grocery" wines used together, sets a pretty low bar I'm afraid. ; >P

                              1. re: gennyvieve

                                Let me first say that I'm very glad you have liked the wines you've received so far.

                                That said, to be fair, I've *not* liked the (admittedly) few wines from them that I've tasted. This is not an "I'm right; you're wrong" scenario. It merely means the we each have our own tastes, and what is "love" to some people's palates may be -- well, less so -- to others.

                              2. I had $50 voucher as well. Ordered 6 bottles of wine on 10th April. I had to make 3 phone calls plus 2 emails as to when the wines will be delivered (as they advertise it as next day delivery), they kept telling me it will be delivered the next day, however I never got them. So I had to call them again today asking for a refund. I have wasted alot of time following this up. I will never order from this company again.

                                1. BEWARE! They put you in a $40/month subscription... then 3 months after I canceled they started the subscription up again without asking me!


                                  1. Be VERY careful! Ater their "introductory offer" they will charge your credit card even if you don't authorize the transaction (without prior notification), and will do so a few months later again when you are not aware of what they are doing. This is a very shady racket and anyone who falls victim to this will sincerely regret doing business with this wino company.

                                    1. Friend gave me a coupon, ordered and just received. If you can use the coupon and still get the "Angel" prices, it is a good deal. They want you to sign up as an Angel meaning you pay $40 monthly, which accrues towards your next wine purchase. Honored my coupon without requiring sign up. Received order, plus one free bottle, and like the one we have opened so far. They have over 55,000 Angels so if you see something you want to try, order quick.

                                      1. I received 14 bottles of wine for $66 with coupon and Angel pricing. Delivery took 3 days to get from Sacramento to Kansas City. Have no complaints so far but sure there is a variance in wine quality. Person I dealt with was very helpful and nice. You can order online, but to get Angel prices had to call. Number is on form you fill out to order.

                                        1. I have been a member since last year. I started with the 100 certificate. You become a member with the 40 dollars it cost. That 40 will go to future purchases. My second order I had 120 dollars to spend. It's like a wine bank as I see it. That's only if you like to drink wine. I haven't had any problems with nakedwines. You are able to speak to the winemakers ask questions and they will answer. They offer a good selection of wines. I just got another case delivered today.

                                          1. I have now tried 3 of the different wines I ordered, and I like all 3. One thing I have noticed is you definitely need to let the wines aerate for at least an hour before drinking, the difference is dramatic. My opinion is that these wines are much better than the similar priced wines at the liquor store, grocery store, or wherever you buy your wines. The $100 discount is a nice bargain, after that you are still getting quality wines at a reduced cost. Once you are an Angel, you get first opportunity to purchase the more popular wines. The current offer is for a Pinot Noir that will be distributed in August, a $10 deposit reserves you a case. I am very satisfied with this company so far.

                                            4 Replies
                                            1. re: halkirk

                                              I was that go to the liquor store wine gal. When I started to want get more into the wine and the pairing. .I just was lucky enough to stumble upon Nakedwines. I have been able to try a variety wines. They are there to offer help whenever needed. Only sad part about it was when I bought a case and loved a wine . Only to find out I couldn't order it again..not available in NJ. Otherwise very happy and I put my 10 dollars down for the pinot noir!

                                              1. re: halkirk

                                                Do you think it's wise to ship/distribute wine in August?

                                                1. re: jlbwendt

                                                  I usually get it within a day of it shipping, and since you have to be there to sign for it, it's not like it will sit out in the sun all day.....

                                                  1. re: gennyvieve

                                                    It isn't your front door that will destroy the wine. It's the two days sitting in a cargo hangar... or on a non-refrigerated delivery truck... or in the cargo hold of a plane... that destroys the wine. Even if it isn't hot at your locale, just think of all the climate zones the wine passed through on the way to you. Every respectable winery or distributor I've ever dealt with recommends only shipping in cooler months. And most ship on Monday or Tuesday to help ensure the wine doesn't sit (in transit) over the weekend. The really nice places will even hold your wine (for months or years) until the weather cools.

                                              2. I was an "Angel" for several months. I gave this a fair shake because I thought the concept was interesting - that you're getting a deal on these wines that are exclusively made for Nakedwines by independent winemakers. I bought approximately $500 of their wines over a 9 month period of time and tried a pretty broad array of them - whites and reds from California, France, Spain, Italy, South Africa, Argentina, Chile, Australia and New Zealand. I just cancelled my account because, while a few of the wines were pretty good, they didn't really live up to the billing. The so-called "normal price" was often fairly high (e.g., $29.99) with an "Angel price" of $14.99. Since these wines are not sold anywhere else, there is no way to verify that the "normal price" reflects the true market value. In my experience, their $14.99 wines tasted like $14.99 wines. Their $9 wines tasted like $9 wines and so on. I live in Sonoma County so there's plenty of wine around and I concluded that I didn't need to order these wines online to get a good deal on wine.

                                                6 Replies
                                                1. re: AndersJ

                                                  Do you find a lot of $9 and $14.99 wines at local wineries around Sonoma? I'm assuming you're talking about the same wines we all see at big box and specialty stores in California....... or is the selection better where you live? I love visiting Sonoma, but don't find those prices when I visit wineries there.

                                                  1. re: Midlife

                                                    a) Yes, you can find Sonoma appellation wines in the $9.99-$14.99 range, BUT . . .

                                                    b) Keep in mind that Naked Wines sources wines from all over the planet, not just Sonoma -- and it's EASY to find delicious wines in that price range without resulting to joining any sort of "club."

                                                    1. re: zin1953

                                                      I was specifically asking if they are available 'at wineries'. I'm familiar with producers like Sonona Wine Company, who seem to produce lots of wine under lots of labels. My impression, though, is that those wines are not sold at brick and mortar wineries. Wrong?

                                                      1. re: Midlife

                                                        I wasn't specifically referring to wines purchased at wineries. In general, I find that the wine departments at a lot of retail stores in Sonoma and Napa do tend to be larger than in other areas in part because there is such an emphasis on wine in these areas. However, that was not really my point. In general, I think in most urban/suburban areas in the US, you can find some decent selections of wine at pretty good prices, and the Nakedwines proposition just falls short given the expectation that they set that you're getting something that would normally sell for much more than you're paying.

                                                        1. re: AndersJ

                                                          Agreed (based upon the limited number I have tried).

                                                          1. re: AndersJ

                                                            Sorry. I think I misunderstood. I've been in Sonoma a lot and hadn't seen what appeared to be an unusual wine supply at retail. With a chain store near us, like Total Wine, and an great independent, like Hi Time, the South OC has "lots of wine around" too. I've started buying from Wines Til Sold Out lately because they offer very deep discounts on wines (at least the CA ones) I can actually get tasting reviews on. Granted most of what I buy is in the upper teens in price.

                                                  2. I received a $100 voucher today also. but there's a catch I knew there would be on... I have to spend $160 minimumplus shipping. so with that said I'll be shopping at my neighborhood BevMo.

                                                    1. I am a angel ( member) of NW and live it. The wines are wonderful, the costumer service is A1 and in my opinion you can't go wrong. I order by the case and have not gotten a bad bottle yet.

                                                      1. I got one of the $100 voucher. No catch. They send you a sampler case (6 bottles) worth $160 and you get it for $60. We've tried 2 of the reds so far and really like them. I've bought from them again. Fast delivery and very friendly and helpful staff. I would recommend them.

                                                        1. I am an "Angel" from "naked wines" and i have to say every time i have ordered from them , i am happy with the wines (whites and reds). The customer service is A+ and shipping is fast. Yes you have to spend $60 in the beginning, but in my honest opinion, it's worth it.

                                                          1. The key to it all is to pick your own case and before you use the voucher become an angel. You will be charged 40 at the beginning of each month and a huge discount on all wines plus a free bottle with your order in the future. If you don't like a wine let them know, they have great customer service. If you wish to cancel and get your money back that is also an option. Great concept and I have found that best way to order monthly 14 bottles and put in 15th as their free bottle( largest box available). It comes 4 days later to my home in FL. So far I've ordered maybe 5 cases of 15 and only found one bottle that I would not drink again. You can read comments on their blog and rate the wine so that they can make suggestions as far as what your taste is easy big etc I am sold and I would highly recommend them.....FYI i am 60 yrs old and have been a red wine drinker at typically 15.00 - 25.00 wines but have had the pleasure of drinking some $$$$$$ rare treasures also.

                                                            1. I really enjoy naked wines. I had the $100 voucher , plus joined the Angels program, so paid $88 for 18 bottles of wine. I REALLY like the Sweet Angel red, just this side of sweet, but not cloyingly sweet. I got the Poolside Sippers and love them so far. I love the variety. And at approx $4 a bottle.... They're great!

                                                              1. This is an old post, I realize, but I really like Naked Wines. I've been an angel for 6 months (or more, maybe) and every case is an adventure. It's true what someone said here - as soon as you discover something you love, it's sold out. I've started reordering the things I like quickly. But that's part of the fun - you are constantly trying new things without breaking the bank.

                                                                Many wineries in Washington State has a tasting room in my town, so I get to drink and buy a lot of local-ish wine and talk to a lot of wine makers. But WA wines are not bargains. If I want to expand my wine knowledge, I have to look farther than my back yard. (800 wineries in WA, 100 tasting rooms in Woodinville.)

                                                                I've never had a problem with a delivery, they are great at crediting you for bad bottles (it happens, especially since most of the wine makers are experimenting), and I love how responsive the wine makers are. If you leave a review of their wine on the site, they will reply. It's nice to be able to tell them when I appreciate something.

                                                                If you are a 'serious' wine drinker, in that you know all of your appellations and buy futures etc, this is probably not for you. But if you are a FUN wine drinker give this a shot. I really like knowing I'm helping great wine makers get their businesses off the ground.

                                                                1. They are totally awesome, and I have had nothing but excellent experience. I am an ANGEL and contribute 40 to up and coming winemakers, including women (!) who raise families. I had a case shipped (next day delivery) to my hosts, the NAPA part of my family. They know their wines, and they continue to be impressed as they enjoy more bottles of this shipment.
                                                                  They are a pleasure to deal with on the phone and have a tasting room downtown Napa, CA were - as a WINE ANGEL, I can take a guest for comp wine tastings. Trouble is, I live in Seattle.
                                                                  Try them, that's how I started with the voucher and now continue on. Next up: A case as a wedding gift, BD gift and most likely for Christmas as well :) Go 4 it!

                                                                  1. i had a $100 Voucher as well and again it was random. However i (after a few drinks one night) thought id have a look at it and thought it good value. in the end i paid $63 for 12 mixed bottles of wine and they also gave me 3 bottles free ...so 15 bottles for $63 :) very happy

                                                                    1. Maybe the wines are good for cooking only. At $5 each, I won't expect any better.

                                                                      1 Reply
                                                                      1. I too was a skeptic but I took a risk and I had an excellent experience buying wine using my $100 coupon. I opted to upgrade to premium but was not pressured in any way. I have been 100% satisfied with the wines I received (within 2 days) and as a result joined the club. It is a no-lose deal and becoming a very popular method for distributing otherwise unavailable and undiscovered Napa wines.

                                                                        1. I am a Brit visiting the US on business. I have been a member of Naked Wines in the UK for nearly two years. It is an amazing business, growing very quickly. In the UK it has 140,000 regular customers. When you get a $100 vouchet, trust me, there is NO catch - that is how they got to me in the UK and I used it, learnt about them and joined up about two years ago.

                                                                          I am now an "Angel" and I pay £20 a month (call it $35) to Naked Wines (there are 140,000 of us in the UK, so they receive $4.9m a month...) and they invest this in winemakers around the world in return for supply agreements. They offer the wines for sale at direct internet shopping prices, but give the guys like me who pay £20 every month a discount of about 25% because we are cashflowing the wine makers. Personally, I let the £20 build up and buy a case about every three or four months; and the wines are great value. I would highly recommend three or four growers already and I cannot speak highly enough about this club. The wines from Arabella (Stephen de Wit) are some of the best I've ever tasted. In the UK recently they offered a high quality Cabernet/Merlot from Chile. The winemaker had lost a sale to his merchant reseller as the guy had gone bust, and he had his entire year's output about to go south. Naked Wines heard about the predicament, bought the lot and sold it to the Angels for half price. A real win-win.

                                                                          Please do not laugh at this proposition - you get great value from people who really care. I had one corked bottle in a mixed case recently - they refunded me double the cost and sent me a free bottle of something else in the next order to say "Sorry" - and the owner of the wine company sent me a personal note apologising.... try that at Walmart?

                                                                          They have really top quality people at the top of this organisation and they are going to be a great success.

                                                                          If in doubt, check out this article from a British newspaper, published in 2013:


                                                                          Happy drinking....

                                                                          1. I received a $100 coupon for nakedwines.com, came with my order from tiny prints. When I put in the code and password, it told me that there was a problem with both and to call the number given. It was NOT a regular phone number, has anyone had any probkems like this?

                                                                            1. I have been dealing with Rowan and Naked wines over two years. Best online company I ever dealt with. The wine is great and delivered fast. I joined the company as an Angel paying $40.00 a month. I not only can use that money for wine when I want to but get a free bottle each month. Also when I got in a money crunch. I had no problem getting them to stop taking the 40 out of my bank account, I also got the money back that had built up. Easy and friendliest company there is to deal with.

                                                                              1. Don't use it. It's a scam. We got the same thing in the mail. None of the wineries are real and they are trying to claim the fact that you can't find them because they are small wineries. B.S. You would be able to find the company name somehow at least. Their website is not secure, do not put in your credit card info.

                                                                                1. I used them for a while in the UK after receiving a £50 voucher and had relatively good experiences - mostly I would accumulate a few months of cash in the account and buy a case for a party. I'm no wine buff, and my budget is in the cheaper range (£10 a bottle is what I'd spend in the supermaket).

                                                                                  My only negative - I closed my account because I moved to an apartment above a shop that had no where to drop a parcel if I wasn't in and was also located within a 5 minute walk of a Waitrose, Tesco Express, Budgens, Oddbins, Bottle Apostle and Spirited Wines branch. So....not really in the market for a delivery service without defined delivery slots. Anyway, I got a little bit fed up with the follow-up calls, especially as I told them that I was no longer able to receive deliveries.

                                                                                  No idea how the US outfit works for people, but I wouldn't have trouble backing the UK for people who have my kind of budget (not much) and knowledge level.

                                                                                  1. Folks, we've removed a bunch of posts here arguing about whether the posters in this thread are shills. We understand why people are concerned, but we've analyzed the thread multiple times, and we really don't think there's a massive shill conspiracy happening here. We know that may seem hard to believe -- we were pretty surprised -- but it does seem to be true.

                                                                                    If you see more posts that you think are suspicious, you're welcome to Flag them, and we'll take another look, but turning this thread into a string of accusations of shilling isn't a good idea.

                                                                                    If you've posted in it, and would like to remove it from your profile or not get notifications anymore, you can click the Follow button at the top of the discussion. It'll turn from filled in blue to a blue outline around a white oval, and you'll have unfollowed the thread. It'll still show up in the wine board index, but you won't see it on your profile or receive notifications of further replies.

                                                                                    1. I got a voucher from a Cabella's order a few months ago and I've now become an angel, and placed my third order. They bring you wines from really small wineries from around the world. It helps the wine maker's get their product out there. They send lots of specials, like free bottles with purchase, free shipping, random credits to your account... and if you don't like a wine, they will give you your money back.
                                                                                      Check then out, I've been really happy and I barely drink wine.
                                                                                      There have been some I haven't liked, but again I'm not a wine drinker, still learning. If you're a hard core wine snob it might not be for you

                                                                                      1. There is a catch. If you look on the back of the card/voucher it says that it is a $100 discount when you purchase 12 or more bottles of wine totaling $169 so you actually have to pay about $70+.

                                                                                        1. My experience with this company amounted to:

                                                                                          1. Receiving a $100 voucher for wine, good as long as I purchased a minimum of $160 order of wine.
                                                                                          2. I went to their website and entered the voucher codes.
                                                                                          3. I entered the state where I lived, as requested by the site.
                                                                                          4. I was informed that my state did not allow vouchers for wine, but . . .
                                                                                          5. I could still receive the $100 discount off a special 'customer select' case of wine - all I had to do was complete the purchase information, or so I thought.
                                                                                          6. I reviewed the wines selected and they looked like a good deal - a $269 case of select wines for $169.00 plus tax, less the $100 discount.
                                                                                          7. I entered my name and address as required.
                                                                                          8. I entered my credit card information, as anyone would to complete a transaction online.
                                                                                          9. Now is where things began to get odd. When I hit 'confirm purchase' I was immediately notified, "Sorry, since you added the Customer Favorites, to your basket, someone has snapped up the last one. You'll have to remove it from your basket and choose something else.”
                                                                                          10. I thought this was odd. It as after 11 p.m. on a week night. When I first entered the site with the code, the website directed me to the special offer. It took less than 2 minutes for me to review the wines, enter my order and credit card info, and hit "confirm purchase.”
                                                                                          11. I removed the 'customer favorites' from my basket, and then tried to add some other wines. However, the other selections were full price, and not discounted.

                                                                                          In my opinion, this company is being dishonest and offering a fraudulent voucher. In my opinion, this was done to me to gain my name and address and credit card information, which I provided under the good faith assumption that I was making a legitimate purchase. However, the merchant, NakedWines.com did not have the item they were advertising. Furthermore, NakedWines.com would not inform me of this until AFTER they had me create an account and enter my credit card information. While this may be legal for them to do, in my opinion is is dishonest, and very bad business. I will not order from them again, and I can not in good faith recommend them to anyone. I feel deceived and 'played' like one might feel the first time you receive a 'free vacation' offer in the mail.

                                                                                          1. Hello all!

                                                                                            So I can speak from first hand experience... Naked Wines is actually a BRITISH company, that started in Britain and would do the same types of deals (you usually get the coupons in Amazon order and things of that like..) so for it to come over to America they are using their existing marketing methods, which I have to say can be pretty damn effective!

                                                                                            Now, they actually did a deal in the UK last Summer which was 15 GBP for a case of wine. Yes, you read that correcty, thats about $24 for a case of wine. Upon receiving the wine I was VERY SKEPTICAL, I mean, who wouldn't be?

                                                                                            BUT - with completely certainty, I can tell you that there was some bloody good stuff in there. From NZ to Argentina from Spain and California. I'd of put it around the $80 mark easily for the whole case.

                                                                                            So there you go - someone who has had first hand experience who is a big wine lover of all types. If you prefer to stick to expensive zins, this isn't for you. But if you are open minded and like to TRY new things - snap it up!!!!

                                                                                            Hope this helps! :)

                                                                                            ** EDIT - I have also met a couple of the winemakers over here - extremely knowledgable people who have built a great reputation for themselves.

                                                                                            2 Replies
                                                                                              1. re: pinotho

                                                                                                Terribly sorry pinotho, but off the top of my head I cannot remember their names. Will have a dig around later on and see what I can find! :)

                                                                                            1. This is a legit company. There was an article in Time about them. You can use the $100 voucher but are not obligated to do anything else. I have used the voucher and had my case of wine within 2 days. The cost for the case was $169 less the $100 pluse shipping for a total cost to me of $74.

                                                                                              8 Replies
                                                                                              1. re: loflandd

                                                                                                You could have had three cases of 2BC for the same price.

                                                                                                1. re: loflandd

                                                                                                  interesting. could you post a link to the Time article? would be interested in seeing that.

                                                                                                    1. re: wally

                                                                                                      Surprise, a search of Time's website and the Food & Wine section comes up with zilch.

                                                                                                      1. re: PolarBear

                                                                                                        Were you checking under Daylight Savings or Standard?

                                                                                                        1. re: zin1953

                                                                                                          I tried both, but you know I forgot warp.

                                                                                                      1. re: loflandd

                                                                                                        ah, a pair of articles about how good Naked Wines is at making money for its principals.

                                                                                                  1. Here's an article about the trouble they've run into with false advertising: http://www.thedrinksbusiness.com/2012...

                                                                                                    2 Replies
                                                                                                    1. re: NonnieMuss

                                                                                                      "What is especially irritating on these forums though is that you always get two types of comment – genuine customers who feel ripped off or mislead and then an army of so called ‘angels’ posting inane and vacuous positive comments. It is pretty obvious that these are Naked Wine’s PR people just trying to drown out the criticism."

                                                                                                      -- from the Comments section of that article.

                                                                                                      1. re: NonnieMuss

                                                                                                        WOW! Those comments from customers are pretty damning.

                                                                                                      2. FWIW: I read this thread and got curious. I received the same $100 voucher that people here describe. Immediately skeptical, I went to the site and sure enough, it's a voucher towards the deal as noted by others. Net cost to me $69. They cover shipping.

                                                                                                        I decided there were enough stories about false (and illegal) sign-ups that it was worth checking up on. I found a series of articles around (tech crunch, Time, and saw positive Yelp reviews) Still not quite placated, I decided to call them.

                                                                                                        I asked them point-blank: If I claim this voucher, will I be signed up for their club and charged monthly? The customer service person I spoke with gave a response that caught me off-guard: She needed to know my voucher number in order to answer that question. Turns out that indeed, some of the vouchers sent out do in fact require such a membership while others (like the one I got from backcountry.com) do not. I went ahead and ordered the selection since I know next to nothing about wine anyway and figured I'd spend more at the grocery store on whatever swill I happily imbibe normally. I did opt to use a card that I plan to cancel anyway- just in case.

                                                                                                        I'll offer that the woman I spoke with on the phone was fast, pleasant and efficient and didn't try to upsell me or offer any other nonsense. She just answered my question and we wished each other a good evening. I also did not have to navigate any kind of phone tree to talk to her. She picked up right away. These are qualities in customer service that I try to reward when possible as they are so rare. That alone won me over but I'm still glad I took the other steps.

                                                                                                        I'll try and report back later on about the wine (though my opinion is probably of little interest there) and also the general experience.

                                                                                                        1. I too received a voucher, included in the packaging of an online purchase (can't recall the seller). $100 of free wine was enought to make me curious. I checked them out online and and it seemed legit. A case worked out to be around $60 after discount and I pulled the trigger. After ordering, a pop up asked me if I wanted to be an "angel", which meant I would be billed $40 per month, which would go toward my account and entitle me to better prices. It explained that any online credit I accumulated was always refundable back to my card. I normally run from any recurring subscription type of arrangement, but the refundable nature gave me some comfort. They also provided an additional credit (I think another $40) to become an angel. So now I am on my second case. Wines have been enjoyable and priced a bit better than what I would normally buy, perhaps a few dollars cheaper. I generally buy In the $12-15 dollar range for everyday drinkers. IMO, angel pricing is probably at or just under fair market pricing, with the list prices they show being a bit ambitious. There are established and start-up wine makers represented. There are no known wineries represented, though some of the winemakers do have a pedigree. These are not wines you will find at your local store, but that is kind of the point of the business. So far, I have been pleased. It is not a scam, it is not dirt cheap wine that tastes like vinegar. They provide access to small batch wines at reasonable or better prices and an alternative to buying at your local store. BTW, sipping a lovely Naked Wines rose as I type this.

                                                                                                          2 Replies
                                                                                                          1. re: Notawino

                                                                                                            <There are no known wineries represented, though some of the winemakers do have a pedigree.>

                                                                                                            Please tell us about this "pedigree". And I would love to hear more about the rose you are drinking. Thanks!

                                                                                                            1. re: EM23

                                                                                                              David Akiyoshi Sangiovese Rose (Lodi). Tasty summer sipper and you can google him to get a sense of who they work with.

                                                                                                          2. I've been served Naked Wines at two casual gatherings lately. Frankly, I'd rather drink piss. At least with piss, there are no pretensions as to drinkabilty.

                                                                                                            6 Replies
                                                                                                                1. re: jpc8015

                                                                                                                  Not aiming for "charming," whatever that is. Just my unvarnished opinion.

                                                                                                                  1. re: pikawicca

                                                                                                                    accurate. the potted meat food product of wine.

                                                                                                                    1. re: debinqueens

                                                                                                                      Wouldn't something made in mass quantities by a beer wine and liquor conglomerate be more akin to potted meat than a small time NW producer?

                                                                                                                      For me it's an alternative to the 3 tier system and BIG GRAPE producers.

                                                                                                                      1. re: Notawino

                                                                                                                        Something is just not adding up here with Naked Wines. What they're saying -- their marketing and PR language -- doesn't have the ring of truth. When wine country quiets down, I'd love to talk directly with some of their winemakers (whom I know) to hear what they think about the company.

                                                                                                                        I've read many complaints against the company and their deceptive marketing. In short, I don't think you can believe anything they say.

                                                                                                              1. Caption from the Associated Press:

                                                                                                                "Aug. 24, 2014: Grace Hardy cleans up wine bottles at nakedwines.com in Napa, Calif., following an earthquake. Winemakers in Californias [sic] storied Napa Valley woke up to thousands of broken bottles, barrels and gallons of ruined wine as a result of Sundays earthquake."

                                                                                                                1 Reply
                                                                                                                1. re: zin1953

                                                                                                                  I imagine they'll just re-bottle it.

                                                                                                                2. I did a groupon for this. After the Groupon was used I joined for the $40 per month. The original minimum of bottles was 6. I could not get 6 bottles for the $40 so I let it build a second month so my credit was $80. When I went to place the order for th $80, the minimum requirement of 6 bottles had gone up. So I got mad and cancelled my angel membership but still have the open account. I went in to use the $80 credit I had for the two months, and it is gone. This is how they make money. I have emailed them asking about my $80. Waiting for a reply.

                                                                                                                  1. I got the same coupon in my birthday flowers from my hubby. I logged on, ordered, joined up and love it. I've gotten two orders from them now and have yet to be disappointed. Price per bottle ordering this way you won't do better shopping at the store and frankly the quality for the price is excellent.

                                                                                                                    1. We got the $100 coupon. Our cost for a case, including shipping, was about $75. You can take your $75 to Grocery Outlet (or your equivalent) and buy 12 bottles that are far better. The Sauv blancs uniformly taste like grapefruit. Of the four reds in the case, the Bordeaux Superieur could have been a good wine but was terribly overoaked. None of the other reds or the non-SB whites identified their varietals.

                                                                                                                      They buy all of their wines in bulk and bottle them at their own facilities. Myself, I think the "Angels" business is a racket. I.e., B.S. These are plonk wines they buy in bulk at plonk prices.

                                                                                                                      There. "Plonk" twice in one sentence. It was fun drinking thru the wines and laughing about the whole thing.

                                                                                                                      1. Yes I thought the same also!!! I have received 4 cases from them so far and love the quality of the whites I've received, not all the wines are great, but you get to rate them and they record your taste profile so they can recommend wines your palate would like, I love these guys and that fact that I'm supporting the wine makers to develop more wine, can't help but like it, so yes they are legit!!!

                                                                                                                        1. I have ordered from them and was surprised at the quality of the wines. For the price, it's a hard deal to beat. You can buy the $100 coupon on e-Bay for $4.50. Don't knock it if you haven't tried the wines.

                                                                                                                          8 Replies
                                                                                                                          1. re: wthompson39

                                                                                                                            tried 'em. can do better at my corner liquor store for $7.99 a pop.

                                                                                                                            1. re: debinqueens

                                                                                                                              As have I, given all these "reviews". I took one for the team. Total drivel. The wines were mediocre to ok. Certainly nothing where I felt the need to try it again.

                                                                                                                              1. re: FattyDumplin

                                                                                                                                What are some of the wines you received? I have friends who have been happy with getting a case of wine for $35, and then they cancel the ongoing membership (or whatever it is.)

                                                                                                                                1. re: Chris VR

                                                                                                                                  Don't have the invoice with me, but some i can recall offhand are an Intertwine or Interwine Merlot, a JC Staden Cab, and a Ken Deis Merlot. They were not worth the money I paid. Didn't feel like finishing most of the bottles as by the 2nd day, I'd lost interest. I'd much rather go to my local wine store and find some decent $10 - 20 bottles I can have for everyday drinking. Hope that helps.

                                                                                                                                  1. re: Chris VR

                                                                                                                                    less than $3/bottle? wtf do your friends usually drink?

                                                                                                                                      1. re: zin1953

                                                                                                                                        lol, right. even though i think that is more like $3 chuck now in most places?

                                                                                                                                      2. re: hotoynoodle

                                                                                                                                        These aren't wine experts by any means... and more friends of friends. But that's why I was curious to know what sorts of wines are part of this sort of deal. I think the point of it is they feel they are getting wines that are worth more than $3/bottle.

                                                                                                                              2. I know this is an old post, but it may help some others looking for the same info. The Business model is that they (Naked Wines) gives startups and small companies a chance to sell their product. They have plenty of different promotions and all that I have seen do require you to purchase something to get the "Deal". You can get a case of decent wine on your first order for a very low price. Depending of course on the selections that you make to purchase. The "Catch" is, when checking out they will try to sell you the Angels package. $40.00 a month will be debited from your credit card monthly and out into an account. You can use this anytime to purchase wines and they also give you and Angel discount. The idea is to use the money you loan them monthly to help the startups. the quality of their stuff does vary. But you have the ability to log into your account and mark any wines that you did not like and they will credit your account. They also ask for you to rate the wines that you like. Next to each wine is the approval rating which makes it a little easier to order. Also you can cancel the Angels account at any time by clicking a button once you log on. They gave me the option to take a break for 3 months also where you don't get charged for 3 months but still get the Angels discount. My personal opinion is that it is a good company to deal with, They are pretty upfront with their business plan and of the several cases of wine we have ordered the last few years, only a few bottles were undrinkable. One turn off is that most bottles are screw on caps. So gifting is a little awkward. It is nice having several different styles, Countries and flavors of wines available though.

                                                                                                                                1. I love NakedWines. It's fun to try so many different wines at such a great price!