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Anyone familiar with Naked Wines?

My mom has a $100 voucher from this company called Naked Wines (that she received with an online shoe order--random, I know) and asked if she could use it to order us some wine.

Of course, my response was --what's the catch? Obviously, that sounds too good to be true.

I looked into them a bit and they appear to be a legit company, but the reviews are very mixed.

Thought I would put this on here to see if anyone knows of the company.

Thanks!

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  1. I have received the same "coupon". Took one look at the website and laughed. Your Mom is better off taking 100$ to a local wine store and asking for recommendations.

    1. Would she have to put in some of her own money, and if so, how much?

      It's an interesting model: the wineries are selling direct, and the company takes 10%.

      http://www.forbes.com/sites/ericaswal...

      6 Replies
      1. re: Robert Lauriston

        Interesting concept, and one, with which, I was unfamiliar, until this post, and your link.

        Sounds a bit like a variation on the n├ęgociant, but obviously with some differences.

        Your question about additional monetary investment could well be the key to the value of that "certificate."

        Even if the wines are not all that good (no reason to think that they would not be), if one has a certificate, that is the only "stake in the game," I would go for it. However, if there are additions, beyond shipping, I would have to weigh those.

        Would be interesting to hear from wine drinkers, who HAVE had their wines.

        Somehow, this reminds me of the wine sales company (forget the name, but they are almost always at my bigger Costco), that claims to buy excess CA cult wines, 1er Cru wines, and the like, only to rebrand them with their name, and sell them highly discounted - think that it's a man's name. I have sampled many of their wines, and not been impressed with any. Others tell me that I just hit on a "bad day," as their offerings seem to change by the hour. They use only numbers, and only allude to the wines in the bottle. Guess that my timing has always been horrible, as I would never buy another of any of the "numbers," that I have sampled.

        Hope to see a full report on Naked Wines.

        Hunt

        1. re: Bill Hunt

          lol. there is no such thing as "excess" california cult wine or 1er cru, and you know that. :)

          even bond and harlan have "2nd" labels now. the skin in the game is too much to be flushing away their own grapes.

          1. re: hotoynoodle

            Well, THAT is what the literature states...

            Now, I have not encountered such, and cannot imagine that I would, but then there is their PR.

            Wish that I could recall the name, as others will likely have some input. ____ Cameron?

            Hunt

            1. re: Bill Hunt

              Cameron Hughes maybe? I recall trying a blend from them a few years ago from World Market and it sounds like the concept fits your description.

              I remember thinking that I thought it would be be better than it was after reading the promo card.

              1. re: bte576

                That sounds like Cameron Hughes to me. I didn't think the wines were bad values for the price.

                I suspect that the wines he buys are from wineries trying to break into a particular overcrowded market segment, e.g. $30 Zinfandel or $50 Cabernet Sauvignon. They don't want to undercut the brand they're trying to build and don't have the resources to create and promote a second label, so they sell it off.

                1. re: bte576

                  Ah, that is IT. Thank you.

                  A good friend, who is an avowed wino, loves what he has tasted and bought, but I am not a fan, at least so far.

                  The concept is that today's offering is different than what was offered yesterday. Guess that I just missed the "great stuff?"

                  I have sampled many times, and have purchased several mixed cases, to only be underwhelmed on all. Maybe a difference in palate?

                  Thank you,

                  Hunt

        2. I have one of those vouchers, as well. I was just now checking the web site. The wines are all made by unknown wineries and of unknown provenance. I'm sure buying from them would be a crapshoot. Perhaps some of them would be good, but I don't generally buy low-end Aussie shiraz, and there are 3 in the case. (That's just for starters.)

          My coupon offers $100 off on a case, since the case I was shown costs $160, that would cost me $60. I'm taking a pass...

          2 Replies
          1. re: ChefJune

            Randall Grahm's one of the best-known winemakers in the world:

            http://www.wine-searcher.com/m/2013/0...

            Most of the wines are unknown because that's the business model. Read the Forbes article.

            1. re: ChefJune

              Hm-m, US $5 per bottle? I think that I would be tempted to give them a go, just to see for myself.

              Now, low-end OZ Shiraz is not on MY list either, but at $5, there is not a major investment.

              Would love to hear from someone, who put them to a test, and whose palate I respect.

              Thanks,

              Hunt

            2. Assuming all is legit, if the real price is in the I've dollar a bottle range and there is nothing in the case you know you dislike, it sounds as if it might be worth trying. The cheapest stuff I drink is usually in the 5.99 -8 range at the grocery store. Most are less than memorable but still pleasant to drink. Saving a buck a bottle in that range is percentage wise a big swing and therefore should appeal to a regular wine drinker on a tight budget. If it turns out ok and you drink a few bottles a week you save enough that now and then you can splurge on something pricier.

              1. I think she thought she would be able to place an order with spending little to no money. It seems they offer a deal when you enter your voucher number that you don't see when just browsing the site.

                I figure then it would be worth trying them out, but some of the reviews online stated they were enrolled in their loyalty program without authorizing it and then it made me question if it was a good idea for them to have her credit card information.

                If we try them out, I will definitely post the verdict.