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Anyone familiar with Naked Wines?

bte576 Jun 14, 2013 06:35 AM

My mom has a $100 voucher from this company called Naked Wines (that she received with an online shoe order--random, I know) and asked if she could use it to order us some wine.

Of course, my response was --what's the catch? Obviously, that sounds too good to be true.

I looked into them a bit and they appear to be a legit company, but the reviews are very mixed.

Thought I would put this on here to see if anyone knows of the company.


  1. jlbwendt Jun 14, 2013 08:57 AM

    I have received the same "coupon". Took one look at the website and laughed. Your Mom is better off taking 100$ to a local wine store and asking for recommendations.

    1. Robert Lauriston Jun 14, 2013 11:48 AM

      Would she have to put in some of her own money, and if so, how much?

      It's an interesting model: the wineries are selling direct, and the company takes 10%.


      6 Replies
      1. re: Robert Lauriston
        Bill Hunt Jun 14, 2013 07:49 PM

        Interesting concept, and one, with which, I was unfamiliar, until this post, and your link.

        Sounds a bit like a variation on the négociant, but obviously with some differences.

        Your question about additional monetary investment could well be the key to the value of that "certificate."

        Even if the wines are not all that good (no reason to think that they would not be), if one has a certificate, that is the only "stake in the game," I would go for it. However, if there are additions, beyond shipping, I would have to weigh those.

        Would be interesting to hear from wine drinkers, who HAVE had their wines.

        Somehow, this reminds me of the wine sales company (forget the name, but they are almost always at my bigger Costco), that claims to buy excess CA cult wines, 1er Cru wines, and the like, only to rebrand them with their name, and sell them highly discounted - think that it's a man's name. I have sampled many of their wines, and not been impressed with any. Others tell me that I just hit on a "bad day," as their offerings seem to change by the hour. They use only numbers, and only allude to the wines in the bottle. Guess that my timing has always been horrible, as I would never buy another of any of the "numbers," that I have sampled.

        Hope to see a full report on Naked Wines.


        1. re: Bill Hunt
          hotoynoodle Jun 16, 2013 07:29 PM

          lol. there is no such thing as "excess" california cult wine or 1er cru, and you know that. :)

          even bond and harlan have "2nd" labels now. the skin in the game is too much to be flushing away their own grapes.

          1. re: hotoynoodle
            Bill Hunt Jun 17, 2013 07:54 PM

            Well, THAT is what the literature states...

            Now, I have not encountered such, and cannot imagine that I would, but then there is their PR.

            Wish that I could recall the name, as others will likely have some input. ____ Cameron?


            1. re: Bill Hunt
              bte576 Jun 18, 2013 05:06 AM

              Cameron Hughes maybe? I recall trying a blend from them a few years ago from World Market and it sounds like the concept fits your description.

              I remember thinking that I thought it would be be better than it was after reading the promo card.

              1. re: bte576
                Robert Lauriston Jun 18, 2013 12:15 PM

                That sounds like Cameron Hughes to me. I didn't think the wines were bad values for the price.

                I suspect that the wines he buys are from wineries trying to break into a particular overcrowded market segment, e.g. $30 Zinfandel or $50 Cabernet Sauvignon. They don't want to undercut the brand they're trying to build and don't have the resources to create and promote a second label, so they sell it off.

                1. re: bte576
                  Bill Hunt Jun 20, 2013 08:10 PM

                  Ah, that is IT. Thank you.

                  A good friend, who is an avowed wino, loves what he has tasted and bought, but I am not a fan, at least so far.

                  The concept is that today's offering is different than what was offered yesterday. Guess that I just missed the "great stuff?"

                  I have sampled many times, and have purchased several mixed cases, to only be underwhelmed on all. Maybe a difference in palate?

                  Thank you,


        2. ChefJune Jun 14, 2013 12:17 PM

          I have one of those vouchers, as well. I was just now checking the web site. The wines are all made by unknown wineries and of unknown provenance. I'm sure buying from them would be a crapshoot. Perhaps some of them would be good, but I don't generally buy low-end Aussie shiraz, and there are 3 in the case. (That's just for starters.)

          My coupon offers $100 off on a case, since the case I was shown costs $160, that would cost me $60. I'm taking a pass...

          2 Replies
          1. re: ChefJune
            Robert Lauriston Jun 14, 2013 12:26 PM

            Randall Grahm's one of the best-known winemakers in the world:


            Most of the wines are unknown because that's the business model. Read the Forbes article.

            1. re: ChefJune
              Bill Hunt Jun 14, 2013 07:52 PM

              Hm-m, US $5 per bottle? I think that I would be tempted to give them a go, just to see for myself.

              Now, low-end OZ Shiraz is not on MY list either, but at $5, there is not a major investment.

              Would love to hear from someone, who put them to a test, and whose palate I respect.



            2. tim irvine Jun 15, 2013 05:35 AM

              Assuming all is legit, if the real price is in the I've dollar a bottle range and there is nothing in the case you know you dislike, it sounds as if it might be worth trying. The cheapest stuff I drink is usually in the 5.99 -8 range at the grocery store. Most are less than memorable but still pleasant to drink. Saving a buck a bottle in that range is percentage wise a big swing and therefore should appeal to a regular wine drinker on a tight budget. If it turns out ok and you drink a few bottles a week you save enough that now and then you can splurge on something pricier.

              1. b
                bte576 Jun 16, 2013 06:21 AM

                I think she thought she would be able to place an order with spending little to no money. It seems they offer a deal when you enter your voucher number that you don't see when just browsing the site.

                I figure then it would be worth trying them out, but some of the reviews online stated they were enrolled in their loyalty program without authorizing it and then it made me question if it was a good idea for them to have her credit card information.

                If we try them out, I will definitely post the verdict.

                1. j
                  JennyReynolds Nov 23, 2013 11:09 AM

                  The best thing to do with any company you suspect will auto enroll you in any ongoing plan is to cancel the credit card you used & get another one from your credit card company. It's free and it's also a good idea to change your credit card numbers at least once a year. There are so many criminals in our 'free enterprise' system that let's predators drain people's credit cards. Oftentimes companies will auto enroll you and by the time you realize they're stealing money from your credit card the amount can be quite large. Auto enroll should be outlawed because corrupt companies know a good percentage of people won't notice extra charges the companies are stealing. I don't know about the practices of this company yet but my practice described above should be followed by anyone to prevent corporate criminals from stealing from them. Good luck & change your credit card numbers regularly. Protect yourself!

                  1. j
                    jgcookie69 Jan 20, 2014 01:37 PM

                    I joined naked wines a couple of years ago, and used it for a year or so. It was free shipping at first, and the prices were great. I'm ok with cheap wines as long as they're drinkable. But some of the prices went up by 25% or more, some of the better bargains disappeared, and then the free shipping disappeared, so I can now buy my wines cheaper at the local bottle shop. And a few of the wines were pretty terrible. So last August or so I cancelled, and stopped paying $40/month. So I was surprised and pissed off to look at my credit card bill to find that they had started billing me again in January!!! I promptly called, and was told I hadn't been cancelled, I had been put on hold for 4 months, so this month they reactivated my account and started billing me again. Bullshit! So I've solved that I hope, but I wouldn't recommend that you trust them.

                    1. k
                      karenluv Mar 20, 2014 05:47 AM

                      I rec'd a $100.00 voucher for nakedwines and could never
                      find out how to redeem it. Can anyone tell me if you ever
                      rec'd one and were you able to redeem or not.

                      1. p
                        Penelope0062 Apr 4, 2014 07:01 AM

                        The catch is they take $20 per month from your account and keep it in a naked wines account so that you accumulate money to buy. You can also ask for your money back. If I don't buy wine, it's like found (re found) money. The wines are good and inexpensive.

                        1 Reply
                        1. re: Penelope0062
                          Midlife Apr 7, 2014 04:49 PM

                          "The catch is they take $20 per month from your account and keep it in a naked wines account so that you accumulate money to buy."

                          Wow. What a business model. Payment in advance? Why would I do that unless their wines were roll-your-socks-down good. Don't get it.

                        2. g
                          gennyvieve Apr 7, 2014 01:48 PM

                          I tried them when I got a voucher and I LOVE them!!! The bottles I try are generally cheaper than what I would get at the grocery, and it's delivered----how awesome is THAT??

                          2 Replies
                          1. re: gennyvieve
                            PolarBear Apr 7, 2014 03:24 PM

                            I don't think I've ever heard "awesome" and "grocery" wines used together, sets a pretty low bar I'm afraid. ; >P

                            1. re: gennyvieve
                              zin1953 Apr 7, 2014 04:18 PM

                              Let me first say that I'm very glad you have liked the wines you've received so far.

                              That said, to be fair, I've *not* liked the (admittedly) few wines from them that I've tasted. This is not an "I'm right; you're wrong" scenario. It merely means the we each have our own tastes, and what is "love" to some people's palates may be -- well, less so -- to others.

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