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A Bread Affair buys La Baguette

eatrustic Jun 13, 2013 02:39 PM

So, on a more local acquisition note.... The above heading spells it out.

Word is that they will transition the La B brand to the A Bread Affair brand and will be doing some milling of local flour.
The old La Baguette space on Granville Island has issues that need to be addressed so not sure when all this will take place but for those who are A Bread Affair fans they should be in the market sooner than later.

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  1. geekmom RE: eatrustic Jun 13, 2013 02:53 PM

    I don't suppose this will lead to them scrapping their stupid bread names? No, probably not. :-P

    1. flowbee RE: eatrustic Jun 13, 2013 06:18 PM

      So, meh buys meh. Nice...

      1 Reply
      1. re: flowbee
        Sam Salmon RE: flowbee Jun 13, 2013 07:05 PM

        ABF has had plans to move onto GI for a while now.

        Agree about the meh factor.

      2. a
        Anne M RE: eatrustic Jun 13, 2013 07:59 PM

        Hmm, not excited.

        3 Replies
        1. re: Anne M
          eatrustic RE: Anne M Jun 13, 2013 09:27 PM

          Yep, seems to be the general consensus ....although if I recall Sam, you were pretty excited a while ago when you first heard about them possibly coming to G.I.
          What's taken the bloom off your rose ;) ?

          1. re: eatrustic
            Sam Salmon RE: eatrustic Jun 13, 2013 09:37 PM

            When they first started out ABF had some product worth the chewing, Staff were upbeat and the business model worth following.

            Since the location shift out in Langley some of the wind seems to have left their sails-I'm Happy to see they are staying in the game but given their performance over the past 2 years I'm not holding my breath waiting for an epiphany.

            I've always been cynical about the La Baguette operation-the potential was always there but......I just don't see ABF doing any better.

            1. re: Sam Salmon
              LotusRapper RE: Sam Salmon Jun 13, 2013 09:46 PM

              La Baguette could have been more like St. Honore:


        2. a
          ahungrybear RE: eatrustic Jun 14, 2013 12:29 PM

          sad news..

          1. e
            EmeraldMac RE: eatrustic Jul 30, 2013 12:48 PM

            La Baguette only sold the retail store, the two brands are not affiliated.
            However, A Bread Affair took over all the la Baguette staff and just recently got rid of them in a pretty nasty way. They may be "great in bread" but they are awful employers.

            3 Replies
            1. re: EmeraldMac
              Carblover RE: EmeraldMac Jul 31, 2013 03:19 PM

              I've heard something about the employees of la baguette getting fired but do you know what happened?

              1. re: Carblover
                EmeraldMac RE: Carblover Aug 1, 2013 03:35 PM

                It's a bit complicated.
                Fired isn't really the right word, since they were still employed by LaBaguette until the end of July, while working at A Bread Affair. But A Bread Affair didn't tell them that they were not going to hire them, until the day their employment had actually ended.
                So they could get rid of them overnight without 2 weeks notice.
                They even had put the LaBaguette people on the schedule for the following week, so they really had no idea this was going to happen.

                Easy way out for ABA, but decency would have called for talking to the people that are working for you. At least in my opinion.

                1. re: EmeraldMac
                  LotusRapper RE: EmeraldMac Aug 1, 2013 03:43 PM

                  Based on this, I don't plan on giving patronage to ABA.

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              eatrustic RE: eatrustic Sep 27, 2013 08:23 PM

              So what's the deal with the pastry selection ABA is selling at their table in the market along with their breads?
              Are they making it under the banner of their organic breads?
              The selection is looking decidedly average with neon colored macarons and apple pies that seem to have come from a second tier bakery.
              Cool that they want to expand their repertoire but I get the sense these items are being brought in from elsewhere as a filler.

              It's taking table space that other small day vendors would put to better use it seems to me.... stick to the breads.

              1 Reply
              1. re: eatrustic
                geekmom RE: eatrustic Sep 27, 2013 08:32 PM

                The pastries come from Sweet Thea, mostly a farmer's market vendor who have their commercial bakery near the Bread Affair bakery in Langley. http://www.sweetthea.com/market/

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